According to a research report "China Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028”, published by MarketsandMarkets, China Dietary Supplements Market to Grow at a CAGR 8.3% from 2023 to 2028.
Elderly and millennial populations are the key users of dietary supplements.
Millennials in China exhibit a strong affinity for technology and rely heavily on online platforms for their shopping needs. This tech-savvy generation enjoys convenient access to a diverse selection of dietary supplements through e-commerce channels. This accessibility allows them to easily explore and purchase products that align with their health and wellness goals, providing a seamless shopping experience.
On the other hand, the elderly population in China places great importance on maintaining good health and well-being as they advance in age. They actively seek proactive measures to enhance their overall health, manage age-related conditions, and bolster their immune systems. For this purpose, dietary supplements emerge as a convenient and readily available solution, effectively meeting their nutritional requirements and addressing specific health concerns. The dietary supplements market in China is driven by shifts in dietary habits due to urbanization and busy lifestyles. With an increased reliance on processed foods, there is a growing need for dietary supplements to address potential nutrient deficiencies and provide essential vitamins, minerals, and beneficial compounds. Additionally, the influence of Traditional Chinese Medicine (TCM) is significant, as many dietary supplements in China are formulated based on TCM principles and ingredients. These TCM-based supplements are believed to support health and promote balance in the body.
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