Future of Energy Management Services Market

The report "Future of Energy Management Services Market By Product (V2G, BESS, Battery Swapping), BESS By EV Application (EV Charging, Depot Charging Stations), Region [China, APAC (Excl China), Europe & NA], Business Models - Global Forecast to 2035" V2G vehicle sales are expected to grow from 0.5 million units in 2025 to 28.8 million units by 2035, at a CAGR of 49.6% from 2025 to 2035.

Browse 50 market data Tables and 60 Figures spread through 110 Pages and in-depth TOC on "Future of Energy Management Services Market By Product (V2G, BESS, Battery Swapping), BESS By EV Application (EV Charging, Depot Charging Stations), Region [China, APAC (Excl China), Europe & NA], Business Models - Global Forecast to 2035"
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The V2G market is expected to grow due to the rapid adoption of electric vehicles, which will lead to a growing number of vehicles on the road, support electrification policies, increase grid instability & need for resilience, spur charging infrastructure development, and more.

V2G is expected to grow at a higher growth rate post 2030.

The penetration of V2G sales in the electric light vehicle sales is expected to grow from 2-3% in 2024 to 50-55% by 2035. The US & Germany lead the market in V2G-compatible vehicle penetration due to regulatory support, pilot programs, and OEM initiatives. For instance, in the US, Nissan and ChargeScape (an OEM consortium) launched in 2025, using Nissan EVs (e.g., Leaf) with bidirectional chargers to export power during grid strain and could potentially add 1-2 GWh annually from fleets. In Europe, the Utrecht Energized Project in the Netherlands uses 500 Renault R5 E-Tech/Zoe and 250 bidirectional chargers. It helps relieve 5 MW of grid congestion by storing excess solar power. Such initiatives by OEMs and government support for projects to drive the demand for V2G vehicles and services.

BESS services in the EV applications are expected to grow significantly.

The global BESS energy capacity available was ~375 GWh in 2024 and is expected to reach ~6500 GWh by 2035. In 2024, the BESS supply capacity for EV applications accounted for 3-4% of the total worldwide BESS capacity. However, this is expected to reach ~30-35% by 2035, owing to increasing EV power consumption, aging or limited grid infrastructure that cannot handle high power demands, decarbonization and integration with renewables, and other factors. BESS helps mitigate high power demand from fast-charging stations (e.g., DC fast chargers, 150–350 kW), reducing strain on the grid through peak shaving and load shifting. It also stores excess energy from renewable sources (e.g., solar PV) for use during periods of high demand or low generation, enhancing sustainability.

Europe is estimated to be the largest market in V2G.

Europe is estimated to be the largest market for V2G services, driven by its aggressive push toward EV adoption, renewable energy integration, and supportive EU-wide policies such as the Fit for 55 package, which aims for net-zero emissions by 2050. Some key initiatives in Europe include the UK’s Octopus Energy V2G Program, Denmark’s Parker Project led by Nissan and Enel, and the Netherlands’ Utrecht Smart Grid with over 500 bidirectional chargers installed by 2024. Such developments and initiatives highlight Europe’s leadership in V2G, underpinned by innovation, policy, and infrastructure.

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