Europe Point-of-use Water Treatment Systems Market

The report "Europe Point-of-use Water Treatment Systems Market by Device (Countertop Units, Free Standing Water Purifier), Technology (Reverse Osmosis Systems, Activated Carbon), Sales Channel (Direct Sales and Distributors), Application (Residential and Non-residential) – Forecast to 2030", is estimated to grow from USD 549.2 million in 2025 to USD 667.3 million in 2030 at a CAGR of 3.97%.

Browse 160 market data Tables and 50 Figures spread through 150 Pages and in-depth TOC on "Europe Point-of-use Water Treatment Systems Market by Device (Countertop Units, Free Standing Water Purifier), Technology (Reverse Osmosis Systems, Activated Carbon), Sales Channel (Direct Sales and Distributors), Application (Residential and Non-residential) – Forecast to 2030"
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The point-of-use water treatment systems market is growing due to the implementation of stricter EU standards, the development of new methods for monitoring microplastics, and the presence of high-profile contaminants in water.

By device, the whole-house water treatment segment is projected to be the fastest-growing segment.

The fastest-growing segment of the point-of-use water treatment systems market by device is whole-house water treatment. Driven by growing consumer demand for an all-inclusive approach to treating household drinking and tap water, the whole-house water treatment system is experiencing substantial growth throughout Europe, primarily driven by increased awareness of emerging contaminants, regulatory compliance, and shifting consumer behavior. The awareness of emerging contaminants, including PFAS, microplastics, nitrates, and pesticides, has expanded from concerns about drinking water to encompass general household exposure. Consumers now demand filtered water for bathing, laundry, and cooking to minimize skin irritation and exposure to chemicals. With frequent news coverage and stricter Drinking Water Directive standards, buyers prefer a system that safeguards every tap rather than installing multiple POU units.

By technology, the activated carbon segment is projected to be the fastest-growing market.

The fastest technology of point-of-use water treatment systems is activated carbon. Activated carbon technology is gaining popularity in Europe for home water treatment due to its ability to address significant water-quality issues. This technology fits well with EU goals for sustainability and consumer health. Activated carbon effectively removes pollutants such as taste and odor compounds, chlorine byproducts, pesticides, pharmaceutical residues, microplastics, and PFAS. These concerns have frequently appeared in EU news and public health updates. As EU regulators tighten PFAS limits and monitoring under the Drinking Water Directive, an increasing number of households are using carbon-based filters for added protection.

By application, the non-residential segment is projected to be the fastest-growing segment.

The use of point-of-use water treatment systems for non-residential settings is growing in Europe due to stricter compliance requirements for workplaces and commercial establishments, as well as evolving user expectations. Since the EU's new Drinking Water Directive imposes stricter regulations for monitoring pathogens and chemicals in drinking water, many offices, hospitals, schools, hotels, and other food-service establishments will require additional layers of POU systems to provide employees and guests with peace of mind. As hybrid working becomes more common, hospitality facilities upgrade their offerings, and modern offices offer a variety of conveniences, access to clean water has become a standard feature in workplaces.

Spain accounted for the largest share of the point-of-use water treatment systems market in 2024

Spain possesses a robust water treatment infrastructure. Companies such as Hidro-Water have become prominent players in the water treatment industry by emphasizing quality, reliability, and technological innovation. Additionally, projects such as LIFE PRISTINE, which focus on removing emerging contaminants from drinking water, are raising awareness and enhancing water quality standards, thereby indirectly promoting the adoption of POU systems.

The point-of-use water treatment systems market comprises major players such as Pentair (UK), AQUAPHOR (Estonia), BWT Holding GmbH (Austria), Ecosoft (Belgium), and Aquafilter Ltd. (Poland). Partnerships, acquisitions, and product launches are among the major strategies adopted by them to enhance their position in the point-of-use water treatment systems market.

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