Healthcare Data Monetization Market worth $1.16 billion by 2030
The report "Healthcare Data Monetization Market by Type (Direct, Indirect), Deployment (On-premise, Cloud), End User (Pharmaceutical & Biotechnology Companies, Healthcare Payers, Healthcare Providers, Medical Technology Companies) & Region- Global Forecast to 2030", is projected to reach USD 1.16 billion by 2030 from USD 0.58 billion in 2025, at a CAGR of 14.9%.
Browse 275 market data Tables and 54 Figures spread through 333 Pages and in-depth TOC on "Healthcare Data Monetization Market by Type (Direct, Indirect), Deployment (On-premise, Cloud), End User (Pharmaceutical & Biotechnology Companies, Healthcare Payers, Healthcare Providers, Medical Technology Companies) & Region- Global Forecast to 2030"
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Several key factors are driving the growth of the market. These include the increasing digitalization of healthcare systems and the rising volume of health data generated from electronic health records (EHRs), wearables, and connected devices. Additionally, there is a growing demand among healthcare stakeholders for actionable insights that can lead to improved patient outcomes and enhanced operational efficiency. The shift towards value-based care and the need for alternative revenue streams are also accelerating the adoption of data monetization strategies.
“The direct data monetization segment accounted for the largest share of the healthcare data monetization market, by type.”
The healthcare data monetization market is segmented into direct and indirect data monetization. In 2024, the direct segment held the largest market share, driven by the increasing demand from healthcare organizations to generate immediate revenue by selling or licensing data assets. This direct data monetization segment is further divided into software and services. The software segment is projected to account for the largest share, fueled by the growing adoption of data analytics platforms, data integration tools, and secure data exchange solutions that facilitate real-time data monetization. These software solutions provide scalability, automation, and compliance features, making them essential for organizations seeking to manage and commercialize large volumes of health data efficiently.
“The cloud segment is projected to grow at the highest CAGR in the healthcare data monetization market by deployment type.”
The healthcare data monetization market includes on-premise and cloud models, with the cloud segment expected to grow the fastest. This growth is fueled by the scalability, cost-efficiency, and integration ease of cloud solutions, allowing healthcare organizations to manage large volumes of data effectively. Major tech companies are investing in cloud-based healthcare innovations. For instance, Oracle launched a next-generation cloud-based electronic health record (EHR) system in October 2024 that uses AI to enhance clinical workflows. Similarly, Salesforce introduced Agentforce for Health in February 2025, a suite of AI tools to optimize patient scheduling and care coordination. These developments reflect the increasing reliance on cloud platforms for data monetization and digital transformation in healthcare.
“North America accounted for the largest share of the healthcare data monetization market in 2024.”
In 2024, North America led the healthcare data monetization market thanks to its advanced digital infrastructure, strong regulatory support, and an active investment landscape. The widespread adoption of electronic health records (EHRs), telehealth platforms, and connected devices has established a solid foundation for data generation and monetization. Regulatory initiatives like the 21st Century Cures Act in the US have encouraged data interoperability and improved patient access, promoting the broader use of health data for secondary purposes. Moreover, the presence of major technology and healthcare IT companies such as Oracle, IBM, Microsoft, and Salesforce has sped up the development and implementation of cloud-based, AI-enabled monetization solutions.
The key players functioning in the healthcare data monetization market include Oracle Corporation (US), Microsoft Corporation (US), Google (US), Salesforce, Inc. (US), SAS Institute Inc. (US), SAP SE (Germany), TIBCO Software Inc. (US), Sisense Inc. (US), Snowflake Inc. (US), QlikTech International AB (US), HealthVerity, Inc. (US), Accenture (Ireland), Availity, LLC (US), Domo, Inc. (US), Komodo Health, Inc. (US), ThoughtSpot Inc. (US), Datavant (US), Verato (US), Infor, Inc. (US), Virtusa (US), Infosys (India), Particle Health, Inc. (US), Innovaccer, Inc. (US), H1 (US), and Medable Inc. (US).
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