Intelligent Virtual Assistant Market

The report "Intelligent Virtual Assistant Market by Product (Chatbots, IVA smart speakers), User Interface (Text-based, Text-to-speech based, Automatic Speech Recognition), Industry (Consumer Electronics, BFSI, Retail), and Geography - Global Forecast to 2023", The global intelligent virtual assistant (IVA) market is expected to grow from USD 2.48 Billion in 2017 to USD 17.72 Billion by 2023, at a CAGR of 38.82% between 2017 and 2023. The market is expected to be driven by the demand for automation in customer support services. At the same time, IVA smart speakers are very much in demand for smart home applications such as wireless-connected thermostats, air-conditioners, and others.

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BFSI sector has the highest market share of the IVA market and is expected to witness a substantial growth from 2017 to 2023

IVAs are being driven by the BFSI sector due to its demand in automated customer support services. This is due to the technological dependence of people on online transactions while managing their finances. General queries such as balance check, account status, or new schemes can be resolved through chatbots, without engaging a person for resolving such queries. This is propelling the demand for IVA devices.

The automatic speech recognition (ASR)-based IVA is expected to grow at the highest CAGR from 2017 to 2023.

The overall IVA market has been segmented on the basis of user interface. Automatic speech recognition IVAs are expected to grow at a significant rate between 2017 and 2023, driven by the growing demand for smart speakers in home automation systems. Smart home systems are increasingly being adopted especially in North America and Europe. This will fuel the growth of smart speakers that are used in controlling smart home devices such as wireless thermostats, music systems, washing machines, and others.

North America is expected to hold a large share of the IVA market through 2023

North America was the largest market in 2016, followed by Europe and APAC. This is mainly due to the awareness and the availability of smart speakers in North America This is a technologically advanced region where new technologies are adopted at the earliest. Also, major IVA players such as Apple (US), Amazon (US), and Alphabet (US) belong to North America. The IVA market in Europe is expected to hold the second-largest market share by 2023 owing to the growth of gas-sensing applications.

Major companies in the overall IVA market that have been included in this report are Alphabet (US), Amazon.com (US), Apple (US), Nuance Communications (US), IBM (US), Microsoft (US), Samsung Electronics (South Korea), Inbenta Technologies (US), Baidu (China), and Blackberry (US).

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