Global Industry Research Leader MarketsandMarkets Raises $56 Million in Growth Equity Led by FTV Capital

MarketsandMarkets, the leading global industry research and consulting company that provides syndicated and custom research focused on high-growth and niche markets, today announced that it secured a $56 Million financing, led by FTV Capital, a growth equity investment firm with a strong track record investing across information services and analytics markets. Zodius Capital is a co-investor in the company. The funding is the first institutional capital raised by MarketsandMarkets, and the proceeds will be used to fuel the company’s continued strong growth and global expansion, focused on the U.S. and European markets. As part of the transaction, FTV Capital managing partner Brad Bernstein will join the company’s board.

Launched in 2010, MarketsandMarkets recognized the demand for both syndicated and custom research that delivers independent, quantitative, granular market insights, specifically in high-growth, emerging markets, to a diverse set of global B2B customers. The company’s highly qualified team of analysts is often first to market in identifying nascent themes; leveraging the company’s ‘growth engagement model (GEM)’, MarketsandMarkets is able to help clients develop proactive strategies to capitalize on revenue streams associated with new market entries and product releases.

“No company can afford to miss a changing market dynamic, when it comes to what will impact their revenues in the near future; companies need and rely on quantified impact data. As the world’s largest research firm, currently providing 80% of Fortune 1000 companies and 5000 customers with market insights on emerging business intelligence, MarketsandMarkets has a proven model that will continue to scale,” explained Sandeep Sugla, Founder and CEO, MarketsandMarkets.

“No market research company in the world can match MarketsandMarkets’ depth, breadth, nor scale of research in niche market segments -- which has allowed our company to grow 100% year-over-year, while remaining highly profitable. We are excited to partner with FTV Capital, a firm with a proven track record in building leading companies serving the global enterprise, and this growth capital will further our success in taking share in the $40 billion global market,” notes Aman Gupta, Co-Founder, MarketsandMarkets.

“As technology is driving more rapid market disruption and opportunity, executives are demanding more in-depth insights about fledgling sectors to validate and guide their business decisions and investments worldwide. Unlike competitors who tend to focus on more mature industries, MarketsandMarkets has built a sustainable model for delivering timely, high quality research in emerging industries in a cost-effective manner,” explained Brad Bernstein, FTV Capital Managing Partner. “Sandeep Sugla and his global team deeply impressed us with the company’s strategic vision and differentiated model, extensive blue chip enterprise customer base and strong operating performance.”

“The innovation ecosystem in India is thriving and experiencing the sharpest growth rates of any major economy. Companies here with efficient operations, like MarketsandMarkets, have proven to be very competitive as they scale globally,” explained Neeraj Bhargava, Senior Managing Director and CEO at Zodius, a Co-investor in this round.

MarketsandMarkets has established itself as a global research leader serving premier clientele across markets, a validation of Indian entrepreneurship making global strides. This investment from FTV Capital and Zodius lends it significant leverage around global expansion and deepening of its product offering. We are truly excited about Sandeep and his team to create a world-class scaled research player. They have created a highly capital efficient and scalable business model which provides much more value to their clients vs their competition.

About MarketsandMarkets

MarketsandMarkets provides quantified B2B research on 30,000 high growth niche opportunities/threats which impact 70% to 80% of worldwide companies’ revenues. Currently, MarketsandMarkets is servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets for data addressing their pain points around revenues decisions. Our 850 full time analysts and SMEs at MarketsandMarkets are tracking global high growth markets following the ‘Growth Engagement Model - GEM’. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write ‘Attack, avoid and defend’ strategies and identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets is now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve. MarketsandMarkets’s flagship competitive intelligence and market research platform, ‘RT’ connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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About FTV Capital

FTV Capital is a growth equity investment firm that has raised over $2.7 billion to invest in high-growth companies offering a range of innovative solutions in three sectors: enterprise technology & services, financial services and payments & transaction processing. FTV’s experienced team leverages its domain expertise and proven track record in each of these sectors to help motivated management teams accelerate growth. FTV also provides companies with access to its Global Partner Network, a group of the world’s leading enterprises and executives who have helped FTV portfolio companies for nearly two decades. Founded in 1998, FTV Capital has invested in 97 portfolio companies including enterprise technology companies in the information services and analytics markets such as MuSigma (acquired in 2012), MarketShare (acquired by Neustar in 2015) and EXL (IPO in 2006). FTV has offices in San Francisco and New York.

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