North America Dietary Supplements Market

The report "North America Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Gummies/Chewables), Distribution Channel, Target Consumer, Function, Country – Forecast to 2030" is estimated at USD 64.06 billion in 2025 and is projected to reach USD 91.30 billion by 2030, at a CAGR of 7.3% from 2025 to 2030.

Browse 150 market data Tables and 20 Figures spread through 200 Pages and in-depth TOC on "North America Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Gummies/Chewables), Distribution Channel, Target Consumer, Function, Countries - Forecast to 2030"
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The North America dietary supplements market is growing rapidly with the growing need for immunity, metabolic support, digestive health, mental performance, and overall wellness. The trend towards preventive medicine, growing awareness about micronutrient deficiencies, and the interest in science-based functional nutrition are key factors propelling the growing need for vitamins, minerals, probiotics, botanical ingredients, omega-3 fatty acids, and functional nutrient blends.

Furthermore, development in formulation technology, the demand for clean label and plant-based trend, and the increasing need for personalized wellness solutions are creating tremendous opportunities for novel supplement ingredients that can improve their stability, availability, and efficacy, such as stress relief, digestive support, nutrient optimization, and healthy aging.

Canada to be fastest-growing country-level market during forecast period

Canada is projected to be the fastest-growing market for dietary supplements in the North American region due to rising consumer emphasis on preventive wellness, increasing awareness of nutrient deficiencies, particularly vitamin D and omega-3, and a strong shift toward natural, clean-label, and plant-based health products. The country’s rapidly expanding aging population, growing interest in immunity and mental well-being, and high adoption of probiotics and digestive health supplements are further accelerating market growth. Additionally, Canada’s strong regulatory framework, trusted pharmacy networks, and increasing penetration of e-commerce and subscription-based wellness platforms are making supplements more accessible and appealing to a wider demographic. With evolving lifestyle trends, increased disposable incomes, and a growing integration of personalized nutrition solutions, Canada is positioned as the fastest-growing segment in the North American dietary supplements market.

By mode of application, liquid segment to register highest CAGR during forecast period

Liquid dietary supplements are expected to witness a high demand in the North American market due to their superior convenience, rapid absorption, and increasing appeal among consumers seeking easy-to-use, on-the-go nutrition formats. Liquids allow for flexible dosing, improved bioavailability, and better suitability for individuals who have difficulty swallowing capsules or tablets, including seniors and younger consumers. Their popularity is being driven by the rise of functional beverages, liquid multivitamins, collagen drinks, botanical elixirs, energy and immunity shots, and protein-infused beverages—all of which align with lifestyle trends favoring quick, ready-to-consume wellness solutions. The format also supports innovative flavoring, clean-label formulations, and combination products that integrate vitamins, minerals, probiotics, adaptogens, and herbal extracts into a single dose. With strong retail and online visibility, enhanced consumer compliance, and broad application across immunity, beauty-from-within, sports performance, and digestive health, liquid supplements continue to outpace traditional formats, making them the fastest-growing category in the North American dietary supplements market.

By target consumer, elderly segment to exhibit fastest growth during forecast period

The elderly population is estimated to be the fastest-growing consumer group in the North American dietary supplements market due to the region’s rapidly aging demographic and increasing focus on managing age-related health concerns. Older adults have higher nutritional needs and are more susceptible to deficiencies in vitamin D, B-complex vitamins, calcium, magnesium, and omega-3 fatty acids, which drives strong demand for targeted supplementation. Rising prevalence of chronic conditions—such as osteoporosis, joint degeneration, cardiovascular disease, cognitive decline, and weakened immunity—further accelerates supplement adoption among seniors. Additionally, greater awareness of preventive healthcare, improved access to supplements through pharmacies and online platforms, and the growing popularity of formulations tailored for bone health, mobility, cognitive support, heart health, and overall vitality are strengthening the consumption trend. As longevity increases and seniors actively seek products that support healthy aging and independence, the elderly segment is projected to grow faster than all other consumer groups in the North American dietary supplements market.

The report profiles key players such as Abbott (US), Herbalife International of America, Inc. (US), Amway Corp (US), Nature’s Sunshine Products, Inc (US), American Health (US), Nu Skin (US), and others.

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