North America Flexible Plastic Packaging Market

The report "North America Flexible Plastic Packaging By Material (Plastic, Aluminum Foil), By Packaging Type (Pouche, Rollstock, Bag, Film & Wraps), By Printing Technology, By Application (Food, Beverage, Pharma & Healthcare, Personal Care) - Global Forecast to 2030" is projected to grow from USD 44.4 billion in 2025 and to reach USD 51.6 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 3.07% during the forecast period.

Browse 100 market data Tables and 50 Figures spread through 150 Pages and in-depth TOC on "North America Flexible Plastic Packaging By Material (Plastic, Aluminum Foil), By Packaging Type (Pouche, Rollstock, Bag, Film & Wraps), By Printing Technology, By Application (Food, Beverage, Pharma & Healthcare, Personal Care) - Global Forecast to 2030"
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The North America flexible plastic packaging market is growing rapidly as converters scale advanced film architectures, brands prioritize lightweight formats, and retail channels expand demand for durable, shelf-ready packaging. Rising consumption of packaged foods, healthcare products, and e-commerce shipments further accelerates market momentum

By material, the plastic segment is expected to account for the highest CAGR during the forecast period.

The plastic segment is projected to record the fastest CAGR in the North America flexible plastic packaging market due to its versatility, scalability, and compatibility with high-volume converting processes. PE, PP, PET, and newly introduced mono-material films are expanding rapidly because food, healthcare, and personal care manufacturers are demanding higher levels of durability, seal integrity, and greater barrier properties in their packaging solutions. Innovations related to lightweighting, recyclable film architectures, and high-visibility laminates continue to drive the rapid adoption of plastics within the flexible plastic packaging sector. There continues to be significant financial support from regional converter companies for investments in extrusion, coating, and lamination technologies, which facilitate the development of new and innovative products and the implementation of efficient production processes.

By packaging type, the pouches segment is projected to record the highest CAGR during the forecast period.

The pouches segment is projected to experience the highest CAGR among all of the packaging types within North America flexible plastic packaging, mainly because of its greater convenience to use and transport, and the fact that it can be used to package a lot of different kinds of products, like foods, beverages, health care products, and personal care products. The pouches have an advantage over existing rigid formats in that they are lighter in weight, offer high barrier performance, and use less material than rigid formats, making them more environmentally friendly. The advantages of using a pouch format also include enhanced shelf visibility, logistical efficiency, and sustainability benefits(through reduced emissions associated with transporting packages). There have been numerous technological advancements in high-speed filling lines for pouches, creating new opportunities for using recyclable mono-material pouches and providing customized closures and shapes for pouch packages. These advances in technology are further increasing the adoption of pouch packaging in North America.

By printing technology, the digital printing segment is expected to register the highest CAGR during the forecast period.

The digital printing segment is anticipated to post the fastest CAGR in the North America flexible plastic packaging market as brands increasingly seek shorter lead times, high customization, and on-demand production. Digital technologies enable rapid design changes, variable data printing, and an efficient production process for short- to medium-run jobs, making them ideal for trial products, seasonal launches, or personalized items. Growth within the digital print market has also benefited from the growth of e-commerce. Using visually appealing differentiated packaging, companies can engage consumers more effectively. The continued growth of high-resolution digital printing press technology, combined with compatible inkjet digital technology and flexible film applications, along with reduced setup waste, is also helping to drive increased adoption. This enables converters to produce products with much quicker turnarounds, allowing them greater creative freedom.

By application, the personal care & cosmetics segment is projected to record the highest CAGR during the forecast period.

The personal care and cosmetics segment is projected to record the fastest CAGR in the North America flexible plastic packaging market, driven by rising demand for premium, travel-friendly, and high-end packaging formats. To give their products an edge in this highly competitive segment, brands have turned to the use of flexible pouches, laminated pouches, and sample packs as ways to support the mobility of their products, market smaller "trial" sizes, and provide hygienic dispensing of their products. Such flexibility allows for the use of very complex graphics, soft-touch textures, and unusual shapes that help create shelf appeal for these products, benefiting both retailers and end consumers. The growth of this segment can also be attributed to the increasing usage of skincare and beauty routines, the growth of e-commerce subscription services, and a general increase in the demand for lightweight, convenient-to-use, flexible packaging that provides an enhanced protective environment for sensitive formulations, which increases overall market penetration as well as the development of flexible barrier films and custom-designed structures.

The US accounted for the largest share of the North America flexible plastic packaging market in 2024.

The US accounted for the largest share of the North America flexible plastic packaging market in 2024. This market is primarily driven by an extensive packaged food industry, a large healthcare and pharmaceutical base, and the rapid growth of the e-commerce ecosystem. Other advantages for the US include its highly developed converting capabilities, a high level of adoption of advanced printing and lamination technologies, and ongoing investment by leading packaging manufacturers. The continued growth of the ready-to-eat meal segment has led to increased demand for the production of lightweight flexible packaging formats. The rising trend in single-serve beverage packaging, personal care products, and homecare products that utilize lightweight flexible formats is providing further impetus to this market, especially in light of the large number of major brand owners and extensive distribution networks in place within the US.

The North America flexible plastic packaging market comprises major players such as Transcontinental Inc. (Canada), Sealed Air Corporation (US), ProAmpac (US), Pregis LLC  (US), and Printpack, Inc. (US) are covered in the market. Partnerships, acquisitions, and product launches are the major strategies adopted by these key players to enhance their positions in the North America flexible plastic packaging market.

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