The report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)” defines and segments the online advertising market into various segments and provides an in-depth analysis and forecasting of revenues. This research report helps to identify the factors driving this market, various restraints, challenges, and opportunities impacting it along with the future roadmaps.
Browse 77 market data tables, 54 figures spread through 192 pages and in-depth TOC on “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)”
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The report broadly segments the online advertising market by format into: search engine marketing, display advertising, classified, mobile, digital video, lead generation, rich media, and others; by vertical into: automotive, Banking, Financial Services, and Insurance (BFSI), Consumer Packaged Goods (CPG), education, healthcare, industrial, media and entertainment, retail, telecommunication and Information Technology-Enabled Services (ITES), transport and tourism, and others; and by region into: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).
Primary factors responsible for the high growth in the online advertising market are paradigm shift from print media to online advertising, evolution of communication technologies, and time spent online. Since online advertising provides a wider platform, advertisers can easily reach and address to target audience or customers.
MarketsandMarkets expects the online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. This represents a Compound Annual Growth Rate (CAGR) of 11.9% from 2014 to 2019. As per the study, NA is expected to hold the largest regional market throughout the forecast period. MEA and LA are expected to be the regions with higher growth rates.
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