Market for Proximity Marketing worth 52.46 Billion USD by 2022

The report "Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022", The proximity marketing market is expected to be worth USD 52.46 Billion by 2022, at a CAGR of 29.8% between 2016 and 2022.

Browse 71 market data Tables and 76 Figures spread through 193 Pages and in-depth TOC on "Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022"
Early buyers will receive 10% customization on reports.

The growth of the market is propelled by the increased focus on business intelligence and rising market competitiveness along with the growing adoption of smartphones and proximity technology. The market is further driven by factors such as the rapid technological advancements in location-based services, increased use of beacons, and growing need for better customer services & response.

BLE beacon-based proximity marketing market expected to grow at the highest CAGR during the forecast period

The market for the BLE beacons technology is expected to grow at the highest rate during the forecast period. The high growth rate of BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. In the retail sector, numerous applications such as in-store analytics, indoor navigation, and contactless payments are enabled by the BLE beacon technology. Also, with the rapid growth of the retail industry across different geographical regions, this sector is expected to be the major end user for BLE beacons.

Retail and e-commerce application segment held the largest market share of the proximity marketing market in 2015

The retail and e-commerce application held the largest share of the proximity marketing market in 2015. The retail industry is expected to witness rapid changes in the near future. Retailers are now looking for advanced solutions to respond better to the changing consumer behavior, particularly in terms of the adoption of mobile devices in the shopping process. The increased adoption of smartphones and tablets as well as mobile Internet offer a major opportunity to the retailers to effectively market their products, services, and offers among others.

North America expected to hold the largest market share, while APAC would witness the highest growth rate

North America is expected to hold the largest market share and dominate the proximity marketing market between 2016 and 2022 owing to the increased smartphone penetration, widespread usage of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers in the region. The proximity marketing market in APAC is expected to have a promising future with tremendous opportunities, especially in retail & e-commerce and infrastructural sectors.

The major players in the North American proximity marketing market include Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), and Zebra Technologies Corporation (U.S.) among others.

About MarketsandMarkets

MarketsandMarkets is the largest market research firm worldwide in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to a multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.

M&Ms flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Mr. Rohan
Markets and Markets
UNIT no 802, Tower no. 7, SEZ
Magarpatta city, Hadapsar
Pune, Maharashtra 411013, India
Email: [email protected]

Market Size,  Share & Growth Report
Report Code
SE 4572
PR Published ON
Choose License Type
Request Customization
Speak to Analyst
Speak to Analyst
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
  • What are the Known and Unknown Adjacencies Impacting the Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
©2024 MarketsandMarkets Research Private Ltd. All rights reserved Protection Status

Digital Virtual Assistant - MarketsandMarkets