Saudi Arabia Artificial Intelligence Market worth $ 16.90 billion by 2032
The report "Saudi Arabia Artificial Intelligence (AI) Market by Infrastructure (Compute, Memory, Networking), Software (Conversational Assistants, No Code/Low Code, BI & Analytics, Developer Platforms), Technology (ML, NLP, Gen AI) - Forecast to 2032" is projected to reach 16.90 billion by 2032.
Browse 220 market data Tables and 45 Figures spread through 252 Pages and in-depth TOC on "Saudi Arabia Artificial Intelligence (AI) Market by Infrastructure (Compute, Memory, Networking), Software (Conversational Assistants, No Code/Low Code, BI & Analytics, Developer Platforms), Technology (ML, NLP, Gen AI) - Forecast to 2032"
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This market growth is driven by the Vision 2030 agenda, the National AI Strategy, and sovereign digital transformation programs that position artificial intelligence as a core enabler of economic diversification. Substantial government funding, centralized policy execution, national data, and cloud infrastructure initiatives are driving the acceleration of AI adoption across various sectors, including public services, healthcare, energy, manufacturing, logistics, and financial services. In addition, giga-projects and smart city ecosystems, such as NEOM, as well as large-scale urban modernization programs, are stimulating demand for advanced analytics, automation, digital twins, and intelligent infrastructure, thereby reinforcing the large-scale commercial deployment of AI across the KSA economy.
By technology, the generative AI segment is poised to exhibit the fastest growth rate during the forecast period.
Generative AI is expected to grow rapidly in the Saudi AI market due to increasing government and enterprise demand for Arabic-first large language models, sovereign generative platforms, and AI-powered digital government services, as outlined in Saudi Arabia’s Vision 2030. Ministries, public sector entities, and large enterprises are increasingly deploying generative AI for citizen engagement, document automation, policy analysis, intelligent virtual assistants, and the generation of multilingual content. Moreover, sectors such as banking, healthcare, media, education, and tourism are adopting GenAI for personalized customer engagement, clinical documentation, fraud intelligence, marketing automation, and localized content creation. The acceleration of national cloud infrastructure, data localization mandates, and cybersecurity frameworks is further enabling scalable and secure deployment of generative AI across both public and private sector environments in Saudi.
By business function, marketing & sales are estimated to register the largest market share during the forecast period.
Saudi enterprises are increasingly deploying AI-powered personalization, customer analytics, recommendation engines, dynamic pricing, and conversational AI to enhance customer acquisition, conversion, and retention across digital and omnichannel platforms. The strong growth of Saudi e-commerce, digital payments, smart tourism, and mega entertainment destinations is further accelerating demand for AI-driven marketing automation, real-time customer intelligence, and data-driven sales enablement. In parallel, the rapid adoption of generative AI for content creation, campaign optimization, social media intelligence, and multilingual customer engagement, particularly Arabic-first AI, continues to strengthen the revenue leadership of the marketing & sales function within the Saudi Arabia AI market.
By Enterprise application, the software & technology providers segment is poised for the fastest growth rate during the forecast period.
KSA organizations are rapidly modernizing core enterprise functions by integrating AI-enabled ERP, CRM, HRTech, cybersecurity, analytics, and decision intelligence platforms to improve operational efficiency, service delivery, and regulatory compliance. The growing adoption of cloud-native enterprise applications and low-code/no-code AI development tools is further expanding the role of software vendors in delivering scalable and interoperable AI capabilities. The rising demand for Generative AI, which is embedded in enterprise applications, is significantly strengthening growth opportunities for domestic and global software and technology providers operating in Saudi Arabia.
The major players in the Saudi artificial intelligence (AI) market include NVIDIA, Microsoft (US), Google (US), AWS (US), IBM (US), Oracle (US), Meta (US), HPE (US), and SAS Institute (US), along with startups such as Lucidya (KSA), Mozn.ai (KSA), HUMAIN (KSA), Lisan (KSA), Elevatus (KSA), and Deep.SA (KSA).
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