US Identity and Access Management Market

The report "US Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type [Workforce, CIAM, 82B], Identity Type [Human, Non-human]-Forecast to 2030" is expected to expand significantly, rising from USD 7.34 billion in 2025 to USD 11.09 billion by 2030 at a CAGR of 8.6% during the forecast period.

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The growing adoption of cloud and SaaS applications, along with the expansion of digital services, is driving demand for advanced IAM solutions in the US. Organizations are prioritizing workforce productivity, secure third-party access, and real-time monitoring of privileged accounts. Regulatory requirements, including CCPA, GLBA, and FINRA, are prompting enterprises to strengthen their identity governance and audit capabilities. Key players, including Microsoft, Okta, and Ping Identity, are leveraging AI-powered threat detection, behavioral analytics, and automated provisioning. These solutions help US companies enhance security, streamline operations, and protect sensitive digital assets.

Based on technology, the privileged access management (PAM) segment is expected to register a higher CAGR during the forecast period.

In the US identity and access management market, the privileged access management (PAM) segment is growing fastest as organizations prioritize protecting high-risk accounts and critical infrastructure. The PAM segment is expanding rapidly due to rising cyberattacks targeting privileged credentials and growing regulatory expectations for stringent access controls. Players such as CyberArk and Okta (through the acquisition of Axiom Security) are enhancing PAM with cloud-native, just-in-time access and automated workflows to reduce standing privileges. The rising demand for session monitoring, entitlement governance, and automated credential vaulting reflects the need for scalable, adaptive PAM solutions that secure both human and machine identities across hybrid and multi-cloud environments.

Based on type, the B2B IAM segment is expected to witness the highest CAGR during the forecast period.

By type, the B2B segment is expected to grow rapidly in the US IAM market. Increased collaboration among enterprises, cloud service providers, and third-party vendors is driving demand for secure, scalable identity and access solutions. Companies are adopting IAM to manage partner access, enforce role-based permissions, and monitor cross-organization activity. Vendors such as Okta, Ping Identity, and Microsoft Entra offer B2B-focused features, including federation, just-in-time provisioning, and API-based access controls, that help organizations strengthen security while enabling seamless business interactions. The rise of digital supply chains and SaaS integrations is further fueling B2B IAM adoption. Strong regulatory requirements also push companies to implement robust cross-enterprise identity management practices.

The US identity and access management market is expected to grow significantly during the forecast period.

The US identity and access management market is expected to grow significantly during the forecast period, as organizations prioritize secure access amid expanding digital transformation initiatives. Demand is rising for cloud-based IAM platforms that support hybrid workforces and cross-platform authentication. Companies like Microsoft and Okta are enhancing their solutions with AI-driven risk scoring and behavioral analytics to better detect identity threats. Regulatory focus on data protection and access control is increasing adoption across sectors such as finance, healthcare, and government. Rising API usage and third-party integrations are also driving investments in scalable IAM technologies.

Key players shaping the US identity and access management market include Microsoft, IBM, Ping Identity, Okta, and Oracle. They provide cloud-based IAM platforms, adaptive authentication, identity governance, and privileged access management solutions across multiple sectors. Together, these trends and market leaders are driving the adoption of scalable, secure, and efficient IAM systems. Their solutions streamline access, enhance security, ensure compliance, and support digital transformation, making IAM more robust across US enterprises.

Key Players:
Microsoft (US), Ping Identity (US), IBM (US), Okta (US), Oracle (US), SailPoint (US), Saviynt (US), CyberArk (US), Akamai Technologies (US), Entrust (US), RSA Security (US), Avatier (US), ManageEngine (US), SecureAuth (US), EmpowerID (US), Simeio (US), One Identity (US), FusionAuth (US), Auth0 (US), and Zuora (US) are the key players and other major players in the IAM market in the US.

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