US Identity and Access Management Market
US Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type [Workforce, CIAM, 82B], Identity Type [Human, Non-human]-Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The US identity and access management (IAM) market is projected to reach USD 11.09 billion by 2030 from USD 7.34 billion in 2025, at a CAGR of 8.6% from 2025 to 2030. The growing use of cloud platforms, remote work, and digital business tools is driving demand for stronger IAM products in the US. Organizations are focused on protecting sensitive data while simplifying user access. As a result, reliable IAM has become a core part of daily operations. Interest is also growing in AI-driven solutions such as biometric authentication, adaptive access controls, and real-time threat detection.
KEY TAKEAWAYS
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BY OFFERINGBy offering, the solutions segment is estimated to dominate the market during the forecast period.
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BY TECHONOLGYBy technology, the Privileged Access Management (PAM) segment is expected to grow at a highest CAGR of 12.1% during the forecast period.
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BY TYPEBy type, B2B IAM segment is expected to grow at a fastest rate with a CAGR of 11.1% from 2025-2030
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BY IDENTITY TYPEBy identity type, human identity segment is projected to have largest market share during the forecast period.
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BY DEPLOYMENT MODEBy deployment mode, the hybrid segment is projected to register a highest CAGR of 11.0% .
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BY VERTICALBy vertical, the BFSI segment is expected to dominate the market in terms of market share during the forecast period.
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COMPETITIVE LANDSCAPE - KEY PLAYERSThe companies considered to be Star players in the US identity and access management (IAM) market are Microsoft, Ping Identity, and IBM. These companies, in collaboration with their wide platform offerings, ability to penetrate the enterprise level, and developed security ecosystems, make for an efficient and secure platform for the management of identities in large-scale organizations.
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COMPETITIVE LANDSCAPE - STARTUP & SMEIn the startup and SME space, companies such as RSA Security, Avatier, and ManageEngine stand out for offering flexible and affordable solutions in IAM. These companies provide robust access governance, adaptive authentication, and seamless integration for existing environments.
The US identity and access management (IAM) market is growing steadily, driven by increased cloud adoption, remote work, and rising cybersecurity threats. As organizations expand digital operations, the need to control user access and protect sensitive data is becoming increasingly critical. Demand is rising for IAM solutions that support secure authentication, access governance, and real-time threat monitoring. Adoption is strongest in BFSI, healthcare, government, and large enterprises, supported by AI-driven analytics, automation, regulatory compliance, and investment in scalable security frameworks.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The figure shows changes in revenue breakdown and customer interest in the US identity and access management market. Conventional IAM solutions currently contribute significantly to revenue. At the same time, interest in newer capabilities is growing rapidly. AI-driven authentication methods, passwordless authentication, and cloud IAM solutions have become mainstream. Looking ahead, growth is expected to shift toward comprehensive IAM platforms. BFSI institutions, retail and e-commerce businesses, and healthcare companies continue to emphasize secure access, fraud protection, regulatory requirements, and smooth experiences.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Rising instances of security breaches and identity-related fraud
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Cloud-centric transformation fuels need for unified access
Level
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User resistance to access changes
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Complexity in integrating IAM with legacy systems
Level
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Growing demand for identity governance and administration (IGA)
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Rising adoption of passwordless authentication
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Data privacy and consent management complexity
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Difficulties addressing complexity of advanced threats
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Rising instances of security breaches and identity-related fraud
One of the key drivers of IAM adoption is the rising prevalence of cyberattacks, data breaches, and identity-related fraud. Organizations are increasingly threatened by risks associated with stolen credentials, account takeovers, and insider attacks. As digital access grows across users and devices, organizations are shifting their focus toward more secure authentication and access management.
Restraint: User resistance to access changes
User resistance is a key barrier to IAM adoption. Employees often resist new access controls, login steps, or approval workflows. These changes can be perceived as disruptive to daily work. This lack of acceptance delays implementation and reduces the system's effectiveness. Organizations must invest time in training and communication. Without user buy-in, IAM programs may fail to deliver the expected security and efficiency benefits.
Opportunity: Growing demand for identity governance and administration (IGA)
The growing demand for identity governance and administration presents a strong opportunity for the US identity and access management market. Organizations need better control over user access and permissions. IGA helps automate access reviews and user lifecycle management. It also supports compliance and audit requirements. As regulations tighten, companies are investing in IGA to improve visibility and reduce manual work.
Challenge: Data privacy and consent management complexity
One of the emerging challenges in the US IAM market is managing data privacy and user consent. IAM deployments are subject to numerous state-level privacy regulations in the US, which mandate stricter controls over how organizations operate and use identity-related data. To comply, IAM systems must support consent tracking and access controls. The need for IAM providers to build solutions that meet these requirements presents significant implementation challenges. Mismanaging privacy can lead to potential lawsuits and create concerns among users about how their data is being handled.
US IDENTITY AND ACCESS MANAGEMENT MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
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CarePoint Health, a regional healthcare network, adopted Microsoft Azure Active Directory (Azure AD) to unify identity and access management for employees, contractors, and partners, ensuring secure access to patient data across hospitals and clinics. | Streamlined application access for staff, enhanced security and compliance, reduced IT workload, accelerated onboarding, and improved auditing visibility. |
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T-Mobile adopted Okta Identity Cloud to modernize identity management, reduce authentication events, and enable secure off-network access, allowing the company to focus on strategic goals like cost reduction and improved customer service. | Reduced retail staff authentication events from 60–70 per day to 7–10, improved system reliability, supported modern identity protocols, and enabled identity management as a repeatable, scalable product. |
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A major US financial institution used SailPoint IdentityNow to replace fragmented access systems and onboard nearly 750 applications with certification and governance controls. | Visible access rights, streamlined entitlement management, and improved identity governance accuracy. |
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A global consultancy deployed CyberArk Identity to secure access to over 600 business applications, integrating adaptive MFA and user behavior analytics to monitor risky access activity. | Drastically reduced compromised account warnings and enhanced visibility into user access patterns. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The market ecosystem comprises access management, identity governance and administration (IGA), privileged access management (PAM), and other IAM services. Together, these capabilities provide authentication, effective identity lifecycle management, and controlled access to mission-critical systems across cloud and hybrid infrastructures. Adoption and innovation are being driven by technology providers, regulators, and enterprises across the BFSI, travel and hospitality, retail and e-commerce, IT & ITeS, and healthcare sectors. As a result, the broader ecosystem is focused on strengthening security and meeting regulatory requirements. It is also working to enable interoperable and scalable digital identity transformation across the industry.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
US Identity and Access Management (IAM) Market, By Offering
The solutions market will dominate the US IAM market by 2025. This is because access control needs are rising as organizations seek to implement secure, centralized, and automated access control systems. IAM solutions are used to manage individual access within organizations by providing a platform to manage identities and reduce security risks associated with access control.
US Identity and Access Management (IAM) Market, By Technology
The access management segment holds a significant share of the US IAM market. There is growing concern among organizations about managing user access to applications and data across both cloud and on-premises infrastructure. Access management technology supports secure authentication, role-based access control, and monitoring of user sessions.
US Identity and Access Management (IAM) Market, By Type
The adoption of consumer IAM (CIAM) in the US identity and access mamagement market is rapidly gaining momentum. This is driven by the expanding use of digital services and online customer interactions, which are increasing the need for secure and seamless login. CIAM encompasses user authentication, consent, and personalization.
US Identity and Access Management (IAM) Market, By Identity Type
The human identity market contributes the largest share of the IAM market. Organizations recognize the importance of protecting the identities of employees, customers, and partners when they access the organization. Protecting human identities has become essential for securing the organization's sensitive systems.
US Identity and Access Management (IAM) Market, By Deployment Mode
By 2025, cloud-based IAM will be the leading platform in the IAM market. Many organizations are shifting toward cloud deployment services to provide scalability, flexibility, and remote access for their employees or members. Cloud IAM allows organizations to continuously apply updates and benefit from lower infrastructure costs than on-premises IAM offerings, making it appealing to enterprises of all sizes.
US Identity and Access Management (IAM) Market, By Vertical
The BFSI industry holds a significant share in the US IAM market. The banking and financial sector has to adhere to rigid norms and witnessing high possibilities of fraud. The need to authenticate as well as prevent fraud contributes to the need to embrace IAM solutions to provide security of customer as well as employee login services.
REGION
US IDENTITY AND ACCESS MANAGEMENT MARKET: COMPANY EVALUATION MATRIX
Microsoft (Star) is a leader in the US identity and access management market. Its extensive IAM suite, along with AI-enabled security features, solidifies its position. Akamai Technologies (Emerging Leader) continues to expand its portfolio with innovative access security and identity protection solutions. As demand for strong IAM continues to rise, Akamai is gradually moving into the leaders' quadrant due to its focus on zero-trust access and cloud security.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Microsoft (US)
- Ping Identity (US)
- IBM (US)
- Okta (US)
- Oracle (US)
- SailPoint (US)
- Saviynt (US)
- CyberArk (US)
- Akamai Technologies (US)
- Entrust (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 6.72 Billion |
| Market Forecast in 2030 (value) | USD 11.09 Billion |
| Growth Rate | CAGR of 8.6% from 2025-2030 |
| Years Considered | 2019-2030 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Units Considered | Value (USD Million/Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends. |
| Segments Covered |
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WHAT IS IN IT FOR YOU: US IDENTITY AND ACCESS MANAGEMENT MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Requested additional and refined segmentation within the US Identity and Access Management (IAM) market, covering key solution areas such as identity governance, access management, privileged access, and deployment models, along with US-specific adoption and opportunity assessment. | Conducted a detailed segmentation and opportunity analysis of the US IAM market, including market sizing, adoption trends, deployment preferences, and enterprise demand patterns across major industries. | Provided actionable insights into high-growth IAM segments, enterprise buying behavior, and competitive positioning in the US market, enabling the client to sharpen market focus and align product and go-to-market strategies. |
RECENT DEVELOPMENTS
- October 2025 : Saviynt unveiled major AI-powered identity security capabilities, including expanded Identity Security Posture Management for unified governance of human, non-human, and AI identities.
- October 2025 : Microsoft added Delinea to its Security Store ecosystem, enhancing Microsoft Entra with privileged access management, AI-driven governance, and unified hybrid IAM capabilities.
- July 2025 : Okta acquired Axiom Security, expanding its identity security portfolio into SaaS security posture management and real-time identity threat detection to better support customers with cloud and identity risk analytics.
- June 2025 : IBM launched AskIAM, a generative AI capability within its Consulting Advantage platform to automate IAM workflows, streamline access requests, and strengthen identity protection with advanced AI support in hybrid and cloud environments.
- June 2025 : Ping Identity partnered with Island (the Enterprise Browser company) to incorporate device posture and browser context, supporting real-time Zero Trust decisions and stronger adaptive authentication within the PingOne Cloud Platform.
Table of Contents
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Methodology
Secondary research was conducted to gather information relevant to this technical, market-oriented, and commercial study of the US Identity and Access Management market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, such as top-down and bottom-up, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the US IAM market.
Secondary Research
In the secondary research process, various secondary sources were referred to to identify and collect information regarding the study. The secondary sources included annual reports, press releases, investor presentations of US US IAM solution and service vendors, forums, certified publications, and whitepapers. The secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives, all of which were further validated by primary sources.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included various industry experts, including chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the US Identity and Access Management market.
In the market engineering process, top-down and bottom-up approaches were extensively employed, along with several data triangulation methods, to perform market estimation and forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list key information/insights throughout the report.
After the complete market engineering process (including calculations for market statistics, market breakups, market size estimations, market forecasts, and data triangulation), extensive primary research was conducted to gather information and verify & validate the critical numbers arrived at. The primary research was also conducted to identify the segmentation types, industry trends, competitive landscape of US IAM market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.
Market Size Estimation
Top-down and bottom-up approaches were employed to estimate and validate the size of the US IAM market, as well as the size of various dependent sub-segments within the overall US IAM market. The research methodology used to estimate the market size includes the following details: critical players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure involved studying the annual and financial reports of the top market players, and extensive interviews were conducted with key industry leaders, including CEOs, VPs, directors, and marketing executives, to gather valuable insights.
All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data was consolidated and added with detailed inputs and analysis from MarketsandMarkets.
Data Triangulation
The market was split into several segments and subsegments after arriving at the overall market size using the market size estimation processes explained above. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
According to MarketsandMarkets, the Identity and Access Management market comprises technologies, solutions, and services that enable organizations to securely manage and govern digital identities and control user access to critical systems, applications, and data. US IAM solutions encompass the full lifecycle of identity, from creation and authentication to authorization, governance, and deprovisioning across both workforce and customer environments.
Key Stakeholders
- Government bodies and public safety agencies
- Project managers
- Developers
- Business analysts
- Quality assurance (QA)/test engineers
- US IAM specialists
- US IAM solution and service providers
- Consulting firms
- Third-party vendors
- Investors and venture capitalists
- System integrators (SIs)
- Technology providers
Report Objectives
- To describe and forecast the US Identity and Access Management market by offering, technology, type, identity type, deployment mode, vertical, and region from 2025 to 2030, and analyze the various macroeconomic and microeconomic factors that affect market growth
- To analyze the subsegments of the US Identity and Access Management market with respect to individual growth trends, prospects, and contributions to the overall market
- To provide detailed information regarding major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the US Identity and Access Management market
- To analyze opportunities in the US Identity and Access Management market for stakeholders and provide details of the competitive landscape of major players
- To profile key market players; provide a comparative analysis based on the business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the US Identity and Access Management market
- To analyze competitive developments, such as mergers & acquisitions, product developments, partnerships, collaborations, and research & development (R&D) activities, in the US Identity and Access Management market
Customization Options
With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakup of the Asia Pacific market into countries contributing to the rest of the regional market size.
- Further breakup of the North American market into countries contributing to the rest of the regional market size.
- Further breakup of the Latin American market into countries contributing to the rest of the regional market size
- Further breakup of the Middle East & African market into countries contributing to the rest of the regional market size
- Further breakup of the European market into countries contributing to the rest of the regional market size
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
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Growth opportunities and latent adjacency in US Identity and Access Management (IAM) Market