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3. Key Players in the Adhesion Promoters Market Focus on New Product Launches and Expansions as Their Key Growth Strategy

The adhesion promoters market is growing at a moderate pace over the past five years, owing to growth in the automotive, packaging, and construction sectors. Currently, the adhesion promoters market is dominated by key players such as Momentive Performance Materials Inc. (U.S.), Eastman Chemical Company (U.S.), Dow Corning Corporation (U.S.), BASF SE (Germany), Arkema SA (France), Evonik Industries AG (Germany), ALTANA AG (Germany), Air Products and Chemicals, Inc. (U.S.), E. I. du Pont de Nemours and Company (U.S.), and AkzoNobel NV (Netherlands), among others.

New product developments/new product launches have been made in the past few years by key companies, such as Momentive Performance Materials Inc. (U.S.), Evonik Industries AG (Germany), ALTANA AG (Germany), Arkema SA (France), Dow Corning Corporation (U.S.), and E. I. du Pont de Nemours and Company (U.S.). Product innovation is the key growth strategy adopted by major players to gain competitive edge over their competitors. These developments address the future demand of adhesion promoters from the growing automotive, construction, packaging, and electronic sectors. Key players in this market are also focused on research & development activities for product innovation and have registered patents to address the increasing demand of adhesion promoters. For instance, ALTANA AG (Germany) introduced SCONA TPPP 9212 for use in the polypropylene glass fiber compounds. Momentive Performance Materials Inc. (U.S.) introduced Silquest Y-15744 silane, Silquest Y-11699 silane, and Silquest VX-225 silane. These products were developed for use in adhesives, polymers, glass, metal, and wood. Arkema SA (France) launched Orevac 18341 coupling agent for halogen-free flame retardant (HFFR) compounds used in cable applications.

Apart from product innovation, companies are also focused on expansions and collaborations. One of the recent expansion activity was undertaken by BASF SE (Germany) that established a new production facility in Nanjing Chemical Industry Park, in China, to produce dimethylaminopropylamine (DMAPA) and polyetheramines (PEA). Momentive Performance Materials Inc. (U.S.) increased the production capacity of its manufacturing unit in Jiande, China.

Companies such as Evonik Industries AG (Germany) and Momentive Performance Materials Inc. (U.S.) are involved in collaboration activities. Evonik Industries AG (Germany) and Mercedes entered into an agreement that aimed at enabling Mercedes to use VESTAMELT adhesion promoters for its mass-produced automobiles. Momentive Performance Materials Inc. (U.S.) collaborated with Sumitomo Rubber Industries (Japan) to develop Enasave Premium tire.

Related Reports:

Adhesion Promoter Market by Type (Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate, Others), Application (Plastics & Composites, Paints & Coatings, Rubber, Adhesives, Metals, Others), Region - Global Forecast to 2021

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