Advanced Tires Market

Smart Manufacturing and Localization: The New Paradigm Driving Asia-Pacific's EV Tire Revolution

The advanced tires market is experiencing remarkable expansion, projected to reach USD 3.2 billion by 2030 from an estimated USD 1.3 billion in 2023, representing a robust CAGR of 14.4%. Within this global transformation, Asia-Pacific has emerged as the epicenter of innovation, particularly in the rapidly evolving electric vehicle (EV) tire segment.

Asia-Pacific's Strategic Advantage: Localization Meets Smart Manufacturing

In Asia-Pacific, growth is led by China, Japan and Korea because local OEMs and tire-makers are investing in EV-specific tire platforms (higher load index, low rolling resistance compounds, acoustic foams) and setting up smart-factory tire production lines to meet high BEV volumes and export ambitions. For instance, Domestic Chinese brands such as Linglong Tire are scaling EV-specific product lines. In 2024, the company supplied over 9.17 million tires tailored for EVs (including low rolling resistance compounds, acoustic foam, RFID tracking) and expanding R&D to smart-tire technologies.

This regional dominance is underpinned by multiple converging factors: growing consumer priority toward safety and performance, rapid advancements in tire technology including intelligent sensors and RFID tags, and the critical advantage of low rolling resistance tires that can reduce fuel consumption by up to 7% and CO2 emissions by 6%.

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Breakthrough Innovations Reshaping the Industry

1) Pirelli Cyber Tyre: The Data-Driven Revolution

Pirelli launched the "Cyber Tyre" system in partnership with Bosch, integrating in-tire sensors that measure parameters such as pressure, temperature, load and road contact characteristics, feeding real-time data to vehicle electronics (ESP, ABS, traction control) and V2X systems. The tech has been adopted on high-end vehicles (e.g., a flagship supercar) and is aimed for deeper roll-out; the system enables dynamic vehicle stability control and smart-infrastructure interaction because the tire becomes a data-node in the vehicle network.

2) Sumitomo Rubber Industries "Sensing Core": Hardware-Free Intelligence

At CES 2024, Sumitomo exhibited its "Sensing Core" system (sensor-free model) for smart tires: rather than embedding separate sensors, the system analyzes rotational/pressure/strain signals (via existing wheel/tire motion) to infer tire state (deflation, load, damage) and integrates software with vehicle ECUs and fleet systems. Use case: This approach reduces hardware complexity (no dedicated sensor units) and positions tires as predictive maintenance nodes; Sumitomo targets >¥150 billion (~US$1 billion) in sales by 2030.

Market Dynamics Accelerating Growth

The advanced tire market is being propelled by the increased focus on reducing CO2 and NOx emissions, with recycling initiatives alone capable of reducing the carbon footprint of tire manufacturing by 20%. Manufacturers are increasingly incorporating eco-friendly materials such as silica instead of carbon black, plant-derived materials like sunflower oil instead of petroleum oil, and flora-derived latex as rubber alternatives.

The chip-embedded technology segment holds the largest market share, as these tires equipped with advanced sensors, microchips, and RFID tags enable real-time monitoring of tire conditions and performance marketsandmarkets. This technology enhances safety by alerting drivers to potential issues such as low pressure or tread wear, preventing accidents and improving overall road safety.

The Electric Vehicle Catalyst

The synergy between advanced tire technology and electric vehicle adoption creates a powerful multiplier effect. EV-specific tire platforms address unique challenges including:

• Higher load indexes to accommodate heavier battery packs
• Low rolling resistance compounds to maximize range efficiency
• Acoustic foam integration to compensate for the absence of engine noise
• RFID tracking for lifecycle management and predictive maintenance

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Looking Ahead: A Convergent Future

The convergence of smart-factory production, localized supply chains, and cutting-edge sensor technologies positions Asia-Pacific not merely as a market leader but as the innovation laboratory for the global tire industry. As domestic champions like Linglong Tire scale production and global players like Pirelli and Sumitomo deploy next-generation technologies, the region is architecting a future where tires evolve from passive components into intelligent, connected systems integral to vehicle safety, efficiency, and autonomous operation.

With North America projected to hold approximately 40% of the global advanced tires market by 2023 and chip-embedded tires continuing to register the largest share during the forecast period, the competitive landscape remains dynamic. However, Asia-Pacific's combination of manufacturing scale, technological innovation, and strategic localization investments establishes it as the driving force behind the industry's transformation through 2030 and beyond.