The demand for advanced analytics solutions is showing amplified traction, owing to the rise of investments in innovative Information Technology (IT) infrastructures. Enterprises are moving towards advanced analytics for better forecasting and obtaining insights into future trends. Advanced analytics provides solution across various verticals and is addressing the pain points that are being faced in the industries. Due to this feature, end users are demanding for advanced analytics solutions. Advanced analytics is used by the banking sector to mitigate and mange frauds. The telecom sector is using advanced analytics to predict churn and for optimizing its campaigns. The healthcare sector is using advanced analytics for predictive modeling.
SAS is one of the major vendors in this market. It offers solutions as well as platforms in advanced analytics, thus, making it a prominent player in the market. SAS provides solutions across banking, telecom, healthcare, government and defense sectors. The other players in this segment include SAP, IBM, Oracle and FICO. Advanced analytics also has small niche players such as Rapidminer, Statsoft, and Angoss. The niche players cater to specific industries verticals.
MarketsandMarkets has recently published its latest research report on the advanced analytics market titled “Advanced Analytics Market: Global Advancements, Market Forecasts and Analysis (2014-2019).” This comprehensive coverage of the advanced analytics market provides important inputs such as drivers, restraints, and opportunities in this market; profiles the major players in this market, maps the competitive landscape, and provides the overall perspective on the advanced analytics market across the various verticals and regions.
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Advanced Analytics Market by Big Data Analytics, Social Analytics, Visual Analytics, Customer Analytics, Risk Analytics, Business Analytics, Statistical Analysis, Predictive Modeling - Global Advancement, Worldwide Market Forecast & Analysis 2014 - 2019
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