Agricultural Sprayers Market

Market Leader – John Deere and CNN Industrial are Focusing on Acquisition and New Product Launch Strategies to Strengthen Their Market Position in Agricultural Sprayers Market

The global agricultural sprayers market size is estimated to be valued at USD 2.2 billion in 2020. It is projected to reach USD 3.1 billion by 2025, recording a CAGR of 6.5% during the forecast period. Agricultural sprayers have become essential for farmers or growers for spraying pesticides, herbicides, and fertilizers in the field pre and post-harvest as per the requirement.

Key players in this market include John Deere (US), CNH Industrial N.V. (UK), Kubota Corporation (Japan), Mahindra & Mahindra Ltd. (India), STIHL (Germany), AGCO Corporation (US), Yamaha Motor Corp. (Japan), Bucher Industries AG (Switzerland), EXEL Industries (France), AMAZONEN-Werke (Germany), BGROUP S.p.A. (Italy), Agro Chem Inc. (US), Boston Crop Sprayers Ltd. (UK), H&H Farm Machine Co. (US), Buhler Industries Inc. (Canada), AG Spray Equipment, Inc. (US), and John Rhodes AS Ltd (UK).

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John Deere is one of the leaders in the field of agricultural products since the introduction of automatic guidance equipment and yield monitors in the late 1990s. It manufactures equipment for agricultural, construction, turf, and forestry industries. The companys financial services, machinery parts’ services, power systems, and the intelligent solution group businesses support and differentiate its equipment business. The companys agricultural product portfolio consists of tractors, sprayers, mowers, loaders, shredders & cutters, scrapers, and precision agricultural technology. Agricultural variable rate technology is offered as a part of the precision agriculture segment. The main subsidiaries of the company are Gan-Gvat Assets Ltd. (Israel), John Deere GmbH (Germany), Jenco Wholesale Nurseries Inc. (US), John Deere S.A. (Mexico), and John Deere Agricultural Machinery Co. Ltd. (China). The company recognizes variable rate technology as revolutionary in the agricultural industry, and thus, it has been strengthening its position through organic and inorganic growth strategies. For instance, in March 2016, it entered into a joint venture with Hagie Manufacturing (US) to enter the high-clearance spraying equipment segment. The company focuses on business strategies such as research and innovation for various industries. It adopts new product launches and acquisitions as its key business strategy in the agricultural equipment segment.

CNH Industrial N.V. is among the global leaders in producing, designing, marketing, selling, and financing agricultural & construction equipment, commercial vehicles, trucks, and buses worldwide. The company also provides specialty vehicles for defense, firefighting, and several other uses. It also offers powertrain solutions for off-road, on-road, and marine vehicles. It serves the agricultural and construction industries through 12 brands. The agricultural equipment segment offers farm machinery and implements such as two-wheel and four-wheel drive tractors, self-propelled sprayers, harvesters, soil preparation & cultivation implements, planting & seeding equipment, hay & forage equipment, and material handling equipment. The products under this segment are manufactured and marketed under the following brands: Steyr, the New Holland Agriculture, and Case IH Agriculture. It offers agricultural sprayers under the brand Case IH Agriculture. CNH Industrial has been building its product portfolio for the agricultural sprayers market through inorganic and organic growth strategies such as agreements, acquisitions, expansions, and new product launches. The company always focuses on adopting new technology for agricultural crop protection. For instance, in August 2016, it launched AIM Command FLEX advanced spray technology for greater application accuracy. The company has a strong operational and financial portfolio and focuses on expansions to expand its presence and improve its overall growth. The company also focuses on improving its products performance through the optimization of manufacturing processes and new product innovations.

Related Reports:

Agricultural Sprayers Market by Type (Self-propelled, Tractor-mounted, Trailed, Handheld, Aerial), Capacity, Farm Size, Crop Type, Power Source (Fuel-based, Electric & Battery-driven, Manual, Solar), and Region - Global Forecast to 2025

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Report Code
AGI 5692
RI Published ON
12/2/2020
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