Top AI Detector Companies

The global AI detector market is anticipated to grow at a compound annual growth rate (CAGR) of 28.8% during the forecast period, from an estimated USD 0.58 billion in 2025 to USD 2.06 billion by 2030. The top drivers shaping the AI detector market are the growing demand from advertisers for synthetic media detection and the increasing adoption of code provenance tools by technology leaders. In advertising, brand safety has become critical as programmatic channels face rising risks from AI-generated content. To protect campaigns, advertisers are now requiring pre-flight screening of creatives and stronger UGC gating, ensuring synthetic media does not damage brand reputation or mislead audiences. At the same time, software and technology enterprises are embedding AI detection in development workflows to distinguish between human-written and LLM-generated code. This helps maintain compliance with licensing obligations, strengthens governance practices, and aligns with secure software development lifecycle (SDLC) standards. Together, these adoption patterns highlight how both marketing and technology ecosystems are turning to AI detectors as essential tools for risk mitigation and operational integrity.

Vendors in the AI detector market are focusing on two major strategies to grow their share. First, they are developing multi-modal detection systems that work across text, images, audio, and code, ensuring broader coverage as generative AI diversifies. Second, they are offering API and SDK integrations that allow seamless embedding of detection tools into learning platforms, publishing systems, and enterprise workflows, making adoption faster and more cost-effective.

To know about the assumptions considered for the study download the pdf brochure

In May 2025, Reality Defender rolled out the Reality Defender Guardian browser extension and desktop app, which enable users to scan web pages and local files for deepfakes seamlessly and with customizable detection thresholds.

In June 2025, Sightengine's content analysis platform enhanced Sightengine Multi-Modal AI Content Analysis with unified detection across images, videos, audio, and text in single API calls, providing comprehensive synthetic media identification and streamlined content moderation workflows.

Turnitin

Turnitin has steadily strengthened its presence in the AI detector market through continued innovation and deep integration into existing educational workflows. From April 2023, it launched AI writing detection capabilities capable of identifying AI-generated text (e.g., from ChatGPT and GPT-3) with 97 percent accuracy and a false positive rate below 1% fully embedded within its Feedback Studio, Originality, Similarity, and iThenticate products. It also introduced an AI paraphrasing detection feature that identifies AI-generated text even when reworded, helping educators and publishers uncover hidden use of AI tools. Turnitin extended language coverage with AI detection capabilities for Spanish in September 2024 and Japanese in April 2025, training models on GPT-4 variants specific to each language. These tools are fully integrated into existing submission workflows, offering interactive reporting such as AI-detection charts and highlighting, but only surface scores above a 20 percent threshold to reduce false positives. Since launch, the detector has reviewed over 200 million papers, uncovering that approximately 11 percent contain at least 20 percent AI writing and about 3 percent contain over 80 percent AI content.

Originality.AI

Originality.AI has positioned itself as a leading detector in professional publishing, journalism, and content marketing by continuously refining detection accuracy and transparency. Its AI detection engine consistently ranks among the most accurate, reporting over 99% detection accuracy with low false positives, according to its analytics and validation findings. The platform has advanced significantly with the release of Version 3.0 in February 2024, increasing accuracy to 98.8% and lowering false positives to 2.8%, while adding detection capabilities for content from GPT-4 Turbo, Gemini, Claude 2, and Grok. It has also been recognized as the top performer in six independent third-party studies, consistently surpassing competing tools in overall precision, recall, and resistance to paraphrasing attacks. Beyond detection, Originality.AI provides additional editorial tools such as plagiarism checking, fact-checking, readability scoring, content history tracking, team management, bulk scanning, Chrome and WordPress integration, and audit trails, making it a comprehensive content integrity platform tailored for publishers and marketers.

Market Ranking

Turnitin, Grammarly, Pindrop, Reality Defender, and Hive Moderation have emerged as key players in the AI detector market by developing targeted go-to-market strategies and routine solution enhancements based on market needs. Turnitin remains a dominant force in academic integrity, embedding AI writing detection into its Feedback Studio, Similarity, Originality, and iThenticate products since April 2023, boasting high accuracy in spotting AI-generated text and reviewing over 200 million student papers to date. Grammarly has enhanced its writing platform with an integrated AI Detector, offering educators contextual feedback alongside tools like plagiarism checking and AI Grader, reflecting its commitment to ethical and learning-focused detection. Pindrop, traditionally known for voice authentication and fraud prevention, has applied its acoustic fingerprinting expertise to deepfake and synthetic audio detection, achieving over 99 percent accuracy in certain investigations and experiencing rapid adoption of its detection solutions. Hive Moderation delivers AI-driven content moderation APIs, including deepfake and AI-generated artwork detection, leveraged by platforms like Reddit, Giphy, and Parler, plus a free demo classifier for text. Reality Defender stands out with real-time video deepfake detection technology, demonstrating its capability through Zoom plug-in beta trials and positioning itself as a critical tool against live synthetic media threats.

Related Reports:

AI Detector Market by Offering (Platform, API/SDKs), Detection Modality (AI Generated Text, Image, Video, Voice, Code), Application (Academic Integrity, Plagiarism Detection, Deepfake Detection, Content Authenticity Assessment) - Global Forecast to 2030

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets Inc.
1615 South Congress Ave.
Suite 103,
Delray Beach, FL 33445
USA : 1-888-600-6441
sales@marketsandmarkets.com