The airflow management market is rapidly growing, owing to the increase in demand for data centers globally for IT and telecom, BFSI, and government and defense industries. The airflow management market is highly competitive because of the presence of a large number of big and small players. This market is largely dominated by companies in Europe and North America. Key players in the ecosystem of the airflow management market profiled in this report are Schneider Electric (France), Upsite Technologies (US), Eaton Corporation (Ireland), Kingspan Group (Ireland), Subzero Engineering (US), Polargy, Inc. (US), Geist (US), AdaptivCOOL (US), Conteg (Czech Republic), and 42U (US).
Companies have implemented different strategies to maintain their position in the airflow management market, and ensure long-term growth and profitability. Many players have adopted product launches as a strategy to increase the demand for their products and cater to diverse application areas. This strategy accounted for ~67% of all the growth strategies adopted by players in this market between 2015 and 2017. Along with product launches, companies adopted the strategies of partnerships and expansions to increase their market share, expand their geographic presence, and gain recognition in the airflow management market.
Upsite Technologies (US) is one of the industry leaders in data center airflow management and cooling market. The company provides world class range of products and services focused on optimizing data center cooling systems, allowing managers to maximize cooling capacity while reducing energy costs. The company provides its solutions worldwide through its distributors. The company focuses on product innovation by upgrading its existing products or developing new products according to its customers’ requirements. The company has a network of partners for sale its products throughout the US, EMEA, and Asia Pacific. In 2016, the company developed an innovative InRow Direct Expansion unit, which is an innovative airflow management solution that that can increase the efficiency as well as capacity and reduce the power consumption required for data center cooling.
Kingspan Group (Ireland) is one of the global leaders in designing, developing, and manufacturing products and solutions for advanced building envelopes. Kingspan has Tate Airflow, a global brand of next-generation airflow management solutions for data centers. It offers a wide range of products, including airflow panels, airflow controls, dampers, containment systems, and rack and aisle level airflow management products. The company focuses on strategic acquisitions to expand in the core and emerging markets, improve its customer value, and enhance its existing and new product categories. Also, the acquisition strategy contributes 11% to company’s sales growth every year. As part of its growth strategy, in 2000, the company acquired Tate Global Corporation Inc. (US), a manufacturer of raised access flooring and airflow management solutions.
Airflow Management Market by Offerings (Component (Blanking Panels, Grommets, Containment, and Air Filled Kits), and Services), Cooling System (Chilled Water, Direct Expansion), Data Center Type, Industry, and Geography - Global Forecast to 2023
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