The all-flash array (AFA) market was valued at USD 5.9 billion in 2018 and is expected to reach USD 17.8 billion by 2023, at a CAGR of 24.53% from 2018 to 2023. Major growth drivers are increasingly being used in data centers and are easy to manage, install, and maintain.
Key players in the AFA market include Dell (US), Hewlett Packard Enterprise (HPE) (US), NetApp (US), Pure Storage (US), IBM (US), Huawei (China), Western Digital (US), Hitachi (Japan), Kaminario (US), and Micron (US). Product launches and developments, and partnerships and collaborations were the key strategies adopted by players to grow in the AFA market from 2016 to 2023.
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Top 2 players in the AFA market:
Dell has been at the top position because of its existing market share in next generation storage and high financial power. Dell manufactures and designs various technological products such as servers, network switches, software, and personal computers. The company focuses on expanding its base in various storage markets to win a strong position in the overall all-flash array market. The company has a wide product portfolio and offers a series of products in this market. Dell Technologies, being one of the leaders in the all-flash array market, possesses an upper hand pertaining to technology and innovation, and hence, it focuses on evaluating ways to improve its existing product portfolio.
The company's focus on enhancing R&D capabilities to serve the local market strengthens its global market position. Dell Technologies invests huge effort in R&D to ensure its long-term competitiveness and innovativeness in local markets. It has R&D centers in many countries, which allow it to serve customers with innovative solutions and products. Its established R&D departments have also helped it to meet the requirements of global customers.
NetApp was one ranked 2nd in the global all-flash array market in 2017. NetApp is a provider of software, systems, and services to manage and store data. The company provides hybrid cloud data services that simplify the management of applications and data across cloud and on-premises environments to accelerate digital transformation.
NetApp concentrates on the concept of the overall integration to optimize its value chain. This idea has uniquely aligned its businesses internally, along with customers and suppliers. The product launch and deployment strategies are likely to help the company retain its leading position in the all-flash storage market. In August 2018, NetApp launched NetApp ONTAP, an artificial intelligence (AI)-proven architecture, powered by NVIDIA DGX supercomputers and NetApp AFF A800 cloud-connected all-flash storage. A strong sales team and optimal product quality help NetApp to maintain its position in the all-flash array market..
All-Flash Array Market by Flash Media (Custom Flash Module (CFM) and Solid-State Drive (SSD)), Storage Architecture/Access Pattern (File, Object, and Block), Industry (Enterprise, Government, cloud, and Telecomm), and Geography - Global Forecast to 2023
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