HOME Research Insight The Strategy of New Product Launches was Adopted by the Leading Players to Strengthen their Position in the Amphoteric Surfactants Market.



The Strategy of New Product Launches was Adopted by the Leading Players to Strengthen their Position in the Amphoteric Surfactants Market.


The amphoteric surfactants market is projected to grow from USD 3.52 billion in 2018 to USD 4.94 billion by 2023, at a CAGR of 7.0% between 2018 and 2023. The strategy of new product launches was adopted by the key players to strengthen their position in the amphoteric surfactants market.

The key players operating in the amphoteric surfactants market include AkzoNobel N.V. (Netherlands), BASF SE (Germany), Clariant AG (Switzerland), Croda (UK), Evonik Industries AG (Germany), Lonza (Switzerland), the Lubrizol Corporation (US), Oxiteno SA (Brazil), Solvay (Belgium), and Stepan Company (US).

Evonik Industries AG is a leading manufacturer of amphoteric surfactants across the globe. The company is a specialty chemical company. It has a well-established distribution network and brand value fueling its growth in the amphoteric surfactants market. The company provides betaine, amine oxide, and amphoacetates for personal care and home care applications.

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Solvay is another leading manufacturer of amphoteric surfactants. It has a strong brand name in the amphoteric surfactants market. Mackam, Miracare, Mirataine, and Miranol are the leading brands of the company that have a vast product line, which caters to a wide range of applications. The company offers amphoteric surfactants for personal care, oil & gas, home care, and Industrial & Institutional (I&I) cleaning applications.

 Stepan Company is the US-based manufacturer of amphoteric surfactants. The Amphosol brand offered by the company is one of the most consumed amphoteric surfactants in the US. Stepan Company has a strong foothold in the North American market and offers amphoteric surfactants for personal care, home care, and I&I cleaning applications.

BASF SE is one of the leading manufacturers of amphoteric surfactants in Germany. The company has a strong presence in the Europe amphoteric surfactants market. It focuses on new product launches to strengthen its presence in the market. For instance, in July 2015, BASF SE and the US-based Solazyme launched a new amphoteric surfactant under the brand name Dehyton AO 45. This new product is mainly used in the home and personal care applications. This new product launch is expected to help the company in increasing its share in the amphoteric surfactants market.

Related Reports:

Amphoteric Surfactants Market by Type (Betaine, Amine Oxide, Amphoacetates, Amphopropionates, Sultaines), Application (Personal Care, Home Care & I&I Cleaning, Oil Field Chemicals, Agrochemicals), and Region - Global Forecast to 2023

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