Amphoteric Surfactants Market by Type (Betaine, Amine Oxide, Amphoacetates, Amphopropionates, Sultaines, Substituted Imidazoline), Application (Personal Care, Home Care & Cleaning, Oil Field Chemicals), and Region - Global Forecast to 2029
Amphoteric Surfactants Market
The global amphoteric surfactants market is valued at USD 5.8 billion in 2024 and is projected to reach USD 7.1 billion by 2029, growing at 4.2% cagr from 2024 to 2029. Amphoteric surfactants are becoming increasingly popular because of their versatile properties. They can work effectively in both acidic and alkaline environments, which makes them suitable for a variety of applications. The increasing emphasis on sustainability and environmental concerns is driving manufacturers to create bio-based and eco-friendly surfactants, which is further fueling market growth. The home care and industrial cleaning sectors are also expected to boost the market, as these surfactants offer effective cleaning properties while being less harsh on surfaces and equipment.
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Amphoteric Surfactants Market Dynamics
Driver: Growing demand for multi-functional amphoteric surfactants
One of the most important trends that fuels the development of the amphoteric surfactants market is the increasing demand on multi-functional amphoteric surfactant. This necessity is spearheaded by the ability to use related products for expected economical and performing versatility uses across diverse sectors such as personal care, home care and industrial sections. Consumers and manufacturers are continuously in search of better and improved ways of using products that are efficient, cheap, and versatile, and this makes amphoteric surfactants to be considered a precious ingredient in most formulations since they can perform more than one function. There is need to develop multi-utility products mostly in the personal care industry since there is high demand for such products. Hence the trend in omni benefit products where consumers are now looking for multi-functional products for instance shampoos that are conditioners, body washes that are moisturizers, and facial cleansers that are exfoliants and toners.
Restraints: Competition from alternate products
The most pressing limit factor for the amphoteric surfactants business is threat posed by other products. Currently, the most applied surfactants include anionic, cationic, and non-ionic surfactants because they are relatively inexpensive, freely available, and even if compared to the new generation surfactants, they are quite effective in meeting the desired objectives in different industries. Such counterparts can also have high clean, foam, or condition values at a lower price, which makes them rather attractive to manufacturers reducing costs as well as increasing effectiveness. Although amphoteric surfactants have certain advantages that include mildness and versatility, the high cost of manufacturing them coupled with consumers’ preference for anionic and nonionic surfactants have made it rather challenging for the former to penetrate deeper into the market to capture a substantially higher market share.
Opportunities: Growing demand for bio-based amphoteric surfactants and sustainable green surfactants
The growing demand for bio-based amphoteric surfactants and sustainable green surfactants presents a significant opportunity in the amphoteric surfactants market. As industries and consumers become increasingly focused on sustainability and environmental responsibility, the shift towards using bio-based and green alternatives is gaining momentum. Bio-based amphoteric surfactants, derived from renewable resources, offer a more environmentally friendly option compared to traditional petroleum-based surfactants. Their biodegradability and lower environmental impact make them highly attractive in markets such as personal care, home care, and industrial cleaning, where eco-consciousness is a strong selling point. This trend aligns with global efforts to reduce carbon footprints and promote the use of renewable resources, creating a fertile ground for the growth of bio-based and sustainable amphoteric surfactants.
Challenges: Volatility in raw material prices
The amphoteric surfactants market faces a major challenge due to the volatility in raw material prices. The production of these surfactants depends on a variety of raw materials, such as natural oils, fatty acids, and other chemical components, many of which experience price fluctuations caused by supply chain disruptions, geopolitical tensions, and shifts in global demand. When the prices of raw materials rise unexpectedly, manufacturers face increased production costs, making it hard to keep their product prices competitive. These price swings also introduce uncertainty in planning and budgeting, complicating efforts to forecast costs and establish long-term pricing strategies. Furthermore, the dependence on petroleum-based raw materials for some surfactants makes the market vulnerable to the fluctuations in oil prices, which are affected by a complex interplay of economic and political factors.
Amphoteric Surfacatnts Market Ecosystem
Leading companies in this market include well-established amphoteric surfactants manufacturers. These businesses have been in business for a while and have an extensive range of products, pioneering technologies, and strong international sales and marketing networks. Top companies in this market include Evonik Industries AG (Germany), BASF SE (Germany), Stepan Company (US), Clariant AG (Switzerland), Croda International plc. (UK), Nouryon (Netherlands), The Lubrizol Corporation (US), Libra Speciality Chemicals Ltd. (UK), ADEKA CORPORATION (Japan), and STOCKMEIER Group (Germany).
“Based on type, betaine was the largest type for amphoteric surfactants in 2023, in terms of value.”
In 2023, the global market for amphoteric surfactants will be dominated by betaine because it is the most popular, has specific characteristics, and meets the needs of consumers and industries. Betaine is so desired because of its amphipathic nature and is derived from natural sources, which makes it particularly suitable in the following uses: personal care as well as home care applications. This is because it is mild, environmentally friendly and capable of satisfying the ever-increasing market demand for products that are effective without compromising the user’s skin. Besides, the fact that betaine is highly versatile compounds its applicability to the personal care industry. Betaine is not only a surfactant but also has the functions of conditioning agent, humectant and foam booster. This multifunctionality results to in the development of multipurpose products which can provide plural values within a single use. This is also influenced by environmental duplication and concerns as well as the call for green products thus making betaine popular in the amphoteric surfactants business.
“Based on application, personal care was the largest application for amphoteric surfactants in 2023, in terms of value.”
In 2023, the major application of amphoteric surfactants was personal care due to preference of consumers, the market and the nature of the surfactant type. These surfactants as the name implies are amphoteric that is, they have both acidic and basic properties in the same molecule, and as such they are mild yet very effective as cleansers which makes them ideal for washing the skin especially on the face and hair thus, they find application in shampoos, soaps, body wash, facial cleansers among others. In addition to this, change of trend in using natural and eco-friendly products for personal care has further propelled the growth of amphoteric surfactants market. These days people pay attention to the fact that the products they use on their skin should not harm their skin or the environment. The nature-based amphoteric surfactants show better biodegradation characteristics and a relatively lower measure of ecological risk as compared to several conventional surfactants.
“Europe was the largest region in biocides market 2023, in terms of value.”
Europe is identified as the biggest market for amphoteric surfactants in 2023 because of several factors that characterize the region’s industry, customers, and policies. The expanding of the market in Europe is backed with the firm demand in almost all sectors of sectored personal care and sectored home care and many other industrial sectors. The European personal care business is one of the main driving forces within the region hence contributes most to the use of amphoteric surfactants. Throughout Europe, consumers are rather demanding regarding the personal care products, and thus they look for reliable and mild cleaning agents which, on the one hand, are effective and, on the other hand, as friendly to the environment. Besides personal care, the home care and cleaning segments are major intake areas for the amphoteric surfactants in Europe. Amphoteric surfactants as they possess good foaming and cleaning properties besides being mild and biodegradable are well suited for such uses.
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Amphoteric Surfactants Market Players
The key players profiled in the report Evonik Industries AG (Germany), BASF SE (Germany), Stepan Company (US), Clariant AG (Switzerland), Croda International plc. (UK), among others, are the key manufacturers that holds major market share in the last few years. A major focus was given to collaborations, partnerships, and new product development due to the changing requirements of users across the world.
Amphoteric Surfactants Market Report Scope
Report Metric |
Details |
Years considered for the study |
2018–2029 |
Base year considered |
2023 |
Forecast period |
2024–2029 |
Units considered |
Value (USD Million), Volume (Kiloton) |
Segments covered |
Type, Application, and Region |
Regions covered |
Asia Pacific, North America, Europe, Middle East & Africa, and South America |
Companies profiled |
Evonik Industries AG (Germany), BASF SE (Germany), Stepan Company (US), Clariant AG (Switzerland), Croda International plc. (UK), Nouryon (Netherlands), The Lubrizol Corporation (US), Libra Speciality Chemicals Ltd. (UK), ADEKA CORPORATION (Japan), and STOCKMEIER Group (Germany) |
This report categorizes the global amphoteric surfactants market based on type, application, and region.
Based on type, the amphoteric surfactants market has been segmented as follows:
- Betaine
- Amine Oxide
- Amphoacetates
- Amphopropionates
- Sultaines
- Substituted Imidazoline
Based on application, the amphoteric surfactants market has been segmented as follows:
- Personal Care
- Home Care and Cleaning
- Oil Field Chemicals
- Agriculture
- Other Applications
Based on region, the amphoteric surfactants market has been segmented as follows:
- Asia Pacific
- North America
- Europe
- Middle East & Africa
- South America
Recent Developments
- In 2022, Croda International Plc acquired a 100% stake in the German company J.M. Huber’s Silica Business, which specializes in producing silica-based products for the personal care, food, and industrial markets. This acquisition is expected to expand Croda's capabilities in the surfactant market, as silica-based products are often used as surfactant stabilizers.
- In 2021, The company acquired a 100% stake in French company Alban Muller International. Alban produces natural and organic ingredients for the personal care and cosmetic industry.
- In 2020, The company announced that it completed the acquisition of Avanti Polar Lipids, a leading manufacturer of high-purity lipids and surfactants.
Frequently Asked Questions (FAQ):
What are the major developments impacting the market?
Increasing use in personal care and home care & cleaning industries is expected to shift market demand.
Who are major players in amphoteric surfactants market?
Evonik Industries AG (Germany), BASF SE (Germany), Stepan Company (US), Clariant AG (Switzerland), and Croda International plc. (UK).
What is the major application of amphoteric surfactants market?
Personal Care and Home Care & Cleaning is the major application for amphoteric surfactants market during the forecast period.
What are the major factors restraining market growth during the forecast period?
Lengthy and expensive registration process.
What are the various strategies key players are focusing within amphoteric surfactants market?
Key players are majorly focused on new product launch and partnering with local or regional players within the market, to attract larger market share globally. .
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The study involved four major activities in estimating the market size for amphoteric surfactants market. Intensive secondary research was done to gather information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Post that, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
Secondary sources used in this study included annual reports, press releases, and investor presentations of companies; white papers; certified publications; articles from recognized authors; and gold standard & silver standard websites such as Factiva, ICIS, Bloomberg, and others. The findings of this study were verified through primary research by conducting extensive interviews with key officials such as CEOs, VPs, directors, and other executives. The breakdown of profiles of the primary interviewees is illustrated in the figure below:
Primary Research
The amphoteric surfactants market comprises several stakeholders, such as raw material suppliers, end-product manufacturers, and regulatory organizations in the supply chain. The demand side of this market is characterized from key opinion leaders in various applications for the amphoteric surfactants. The supply side is characterized by advancements in technology and diverse application industries. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Breakdown of Primary Participants
Note: Tier 1, Tier 2, and Tier 3 companies are classified based on their market revenue in 2023 available in the public domain, product portfolios, and geographical presence.
Other designations include consultants and sales, marketing, and procurement managers.
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COMPANY NAME |
DESIGNATION |
Evonik Industries AG |
Global Strategy & Innovation Manager |
BASF SE |
Technical Sales Manager |
Stepan Company |
Senior Supervisor |
Croda International plc. |
Production Supervisor |
Clariant AG |
Production Manager |
Market Size Estimation
Bottom-up approaches were used to estimate and validate the total size of the amphoteric surfactants market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry have been identified through extensive secondary research.
- The supply chain of the industry has been determined through primary and secondary research.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
Amphoteric surfactants market: Bottom-Up Approach
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Amphoteric surfactants market: Top-Down Approach
Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into respective segments and subsegments. To realize the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both the demand and supply sides in the biocides industry.
Market Definition
Amphoteric surfactants are a type of surfactant that contains both positive and negative charges within the same molecule. They are known for their versatility and mildness, making them suitable for use in a variety of applications, including personal care products, detergents, and industrial cleaners.
According to the European Chemicals Agency (ECHA), amphoteric surfactants are a type of surfactant that can act as either a cationic or anionic surfactant depending on the pH of the solution. In simpler terms, they can switch their charge depending on the environment they are in. This dual behaviour allows them to be effective in a wide range of applications and environments. They have various uses as detergents, wetting agents, emulsifiers, foaming agents, anti-static agents, stabilizers, and dispersants in personal care, home care, industrial & institutional (I&I) cleaning, oilfield chemicals, agrochemicals, and other applications.
Key Stakeholders
- Amphoteric surfactants manufacturers
- Raw material manufacturers
- Government planning commissions and research organizations
- Industry associations
- Applications
- R&D institutions
Report Objectives
- To analyze and forecast the size of the amphoteric surfactants market in terms of value
- To provide detailed information regarding key factors, such as drivers, restraints, challenges, and opportunities influencing the growth of the market
- To define, describe, and segment the amphoteric surfactants market based on type and application
- To forecast the size of the market segments for regions such as Asia Pacific, North America, Europe, Middle East & Africa, and South America
- To strategically analyze the segmented markets with respect to individual growth trends, prospects, and contribution to the overall market
- To identify and analyze opportunities for stakeholders in the market
- To strategically profile key players and comprehensively analyze their core competencies
Available Customizations
Along with the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional Analysis
Further breakdown of a region with respect to a particular country or additional type and application
Company Information
Detailed analysis and profiles of additional market players (up to five)
Growth opportunities and latent adjacency in Amphoteric Surfactants Market
Natural betaine market trend and forecast for next five year
Agrochemical application of surfactants, agrochemicals in general, surfactants in general, adjuvants, etc
Information on Global and European Amphoteric and non-ionic Surfactant