Animal Genetics Market

Urus (US) and Genus (Uk) are Leading players in the Animal Genetics Market

The global animal genetics market is projected to reach USD 9.5 billion by 2028 from USD 6.6 billion in 2023, at a CAGR of 7.4% during the forecast period. Growth in this market can primarily be attributed to high global demand for live animals from the animal food industry and the high adoption of genetic materials by breeders.

The prominent players in the animal genetics market include Neogen Corporation (US), Genus (UK), Urus (US), EW Group Gmbh (Germany), and Groupe Grimaud (France). Players in the global animal genetics market have employed various strategies to expand their global footprints and increase their market shares. The key strategies adopted by the major animal genetics market players include product launches and approvals, acquisitions, partnerships, agreements, collaborations, and expansions.

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URUS (US) is a leading player in the bovine genetics market. URUS, being a conglomerate of many animal genetics companies such as Alta Genetics, GENEX, Jetstream, Peak & Genesis (all prominent brands in the bovine genetics market), has significant experience in the animal genetics market. The company has a diverse product portfolio of live animals and genetic materials. URUS has a wide product portfolio of bovine and genetic materials such as embryos and semen. The company has a vast geographic footprint aided by its family of companies, each of which has its own established distribution network. URUS also extensively focuses on staff training from industry experts in genetic consulting, reproduction, and herd management, which help the company offer high-quality services to its customers. Besides, the company, through its customized solutions, helps customers receive services best suited to their farms.


Genus was one of the leading players in the bovine genetics market in 2022. Genus's products and services include Semen and embryos from elite breeding animals, Reproductive technologies, such as artificial insemination and embryo transfer, Feed additives and supplements, Veterinary products and Data analytics and breeding software. Genus has a robust geographic footprint and offers products to more than 50,000 customers wordwide. The company continuously focuses on organic and inorganic growth strategies, like product launches, acquisitions, and partnerships, to create new prospects for market growth. For instance, in 2020, Genus announced a partnership with the Bill & Melinda Gates Foundation to develop new technologies to enhance the genetics of pigs in Africa. The collaboration aims to help African farmers to produce more affordable and nutritious pork.


EW Group (Germany) is one of the leading company in the poultry genetics market in 2022. Aviagen (a subsidiary of EW Group) has a global presence with operations in over 100 countries. The company offers products for broilers and turkey genetics. Furthermore, Lohmann Tierzucht (a subsidiary of EW Group) specializes in breeding laying hens, is headquartered in Cuxhaven. It mainly focuses on systematic research and development, and intensive veterinary care. It also focuses on quality, innovation, and providing excellent customer services. The company aims to increase its geographical presence by opening new hatcheries in different countries. The primary strength of the EW Group is its network of subsidiaries and the vast network of distributors that connects all its facilities to its customers worldwide.

Related Reports:

Animal Genetics Market by Product (Live Animal (Poultry, Porcine, Bovine, Canine) Genetic Material (Semen (Bovine, Porcine, Equine), Embryo (Bovine, Equine)) Genetic Testing Service (Disease, Genetic Traits - Bovine, DNA Typing))- Global Forecast to 2028

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Animal Genetics Market Size,  Share & Growth Report
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