HOME › Research Insight › New Product Launches and Partnerships & Collaborations are the key Strategies Adopted by the Leading Players in the Global Antimicrobial Additives Market.

The global market size for antimicrobial additives was USD 2.67 Billion in 2015 and is projected to reach USD 3.95 Billion by 2021, registering a CAGR of 6.7% between 2016 and 2021. New product launches, expansions, and contracts & agreements are the strategies adopted by the key players to strengthen their foothold in the global antimicrobial additives market. The maximum number of strategic developments undertaken between 2011 and 2016 took place in North America, followed by Asia-Pacific and Europe.

The key players operating in the global antimicrobial additives market are BASF SE (Germany), The Dow Chemical Company (U.S.), Clariant AG (Switzerland), A. Schulman, Inc. (U.S.), Polyone Corporation (U.S.), Sanitized AG (Switzerland), Microban International (U.S.), Biocote Limited (U.K.), King Plastic Corporation (U.S.), and Steritouch Ltd. (U.K.) among others.

The Dow Chemical Company (U.S.) is one of the leading antimicrobial additives manufacturers, globally. The company has been focusing on new product launches to maintain its leading position in the market. For instance, in May 2015 Dow Microbial control, a business group of The Dow Chemical Company, launched a product—KATHON Antimicrobial. This new product helps to control microbial biofilms, bacteria, fungi, and algae. This helps the company to strengthen its position in the global antimicrobial additives market. The company also launched Silvadur Antimicrobial in the same month. The product is a patented polymer technology that utilizes silver ions to kill odor-causing bacteria.

BASF SE (Germany) is another major player in the global antimicrobial additives market. The company has been focusing on new product launches and joint ventures as part of its strategic development activities. In April 2016, the company added MasterTop TC 417W to its Master Builders Solutions brand. The new product is a clear, transparent, water-based polyurethane topcoat. The product has antibacterial activity in accordance with ISO 22196:2011. The product is mainly used in applications such as hospitals, schools, cafeterias, offices, or exhibition centers.

This report provides a detailed analysis of the antimicrobial additives market and segments the same based on type, application, end-use industry, and region. Based on type, the market has been segmented as inorganic (silver, copper, and zinc) and organic (OBPA, DCOIT, and Triclosan). Based on application, the market has been segmented as plastic, paints & coatings, pulp & papers, and others. Based on end-use industry, the market has been segmented as healthcare, packaging, food & beverage, construction, automotive, and others. Based on region, the market has been segmented as Asia-Pacific, Europe, North America, South America, and the Middle East & Africa.

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