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3. Microsoft (US) and F5 Networks (US) are leading players in Application Gateway Market

The global application gateway size is expected to grow from USD 1.6 billion in 2019 to USD 2.5 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.0% during the forecast period. With the increasing use of web applications for competitive business, the number of application attacks is also increasing. Application layer attacks are designed by focusing on specific vulnerabilities or issues. These vulnerabilities or issues can hamper application performance. Application vulnerabilities are spoilt to attack applications and deny services. These application vulnerabilities include injection, broken authentication, sensitive data exposure, and broken access control. Attackers develop new attack types and vectors that are used to launch a new wave of attacks. These attacks threaten users’ privacy. There are different application-layer attacks that aim toward Distributed Denial of Service (DDoS). The different types of DDoS attacks include HTTP flood, slow post, slow read, long-lived Transmission Control Protocol (TCP) sessions, large payload POST, and Common Vulnerabilities and Exposures (CEV) attack vector. For understanding the intensity of the attacks, enterprises need application gateways that provide the necessary security by filtering the application data on networks.

The major application gateway market vendors include Microsoft (US), SAP (Germany), Orange (France), F5 Networks (US), Palo Alto Networks (US), Forcepoint (US), Zscaler (US), Citrix (US), Akamai (US), Aculab (US), Imperva (US), Barracuda Networks (US), Kemp Technologies (US), Snapt (US), and Avi Networks (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations; and new product launches, to further expand their presence in the global application gateway market. New product launches, partnerships, and agreements have been the most adopted strategies by the major players from 2017 to 2019, which helped them innovate their offerings and broaden their customer base.

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Microsoft (US) is one of the leading cloud service and solution providers globally. The company invests a major part of its annual revenue in Research and Development (R&D) in enhancing and upgrading its products and services. For instance, Microsoft invested USD 14.7 billion in R&D activities in 2018. Customers across the globe widely adopt the company's cloud offerings. The company focuses on strengthening its organic and inorganic business growth strategies. Azure Application Gateway is a prominent solution that is offered by Microsoft in the application gateway market. The company is constantly releasing updated versions of the Azure Application Gateway to maintain its position in the market. For instance, in June 2019, Microsoft released custom rules for application gateway, which will help customers protect their networks from different types of attacks, such as cross-site scripting and Standardized Query Language (SQL) injections. Azure Application Gateway’s latest version comprises several new features, such as auto scaling, zone redundancy, static Virtual Internet Protocol (VIP), header rewrite, and faster provisioning. As a part of inorganic growth strategy, Microsoft partnered with Red Hat to introduce the first jointly managed OpenShift offering in the public cloud, combining the power of Red Hat OpenShift and Azure, Microsoft’s public cloud.

F5 Networks (US) is one of the prominent players in the application gateway market. The company is focused on offering solutions for industries, such as Banking, Financial Services, and Insurance (BFSI), government and public sector, and media. It provides specific solutions for different fields, such as corporations, government, legal, news and media, and tax and accounting. It has a noticeable presence in the regions, such as EMEA, APAC, Latin America, and North America, with 87 offices across the globe. Currently, the company is focused on improving its organic and inorganic growth strategies to expand business operations. For instance, in May 2019, F5 Networks acquired NGINX and expanded its presence in the cloud security industry. It also focuses on expanding its business in high growth markets, such as APAC, as F5 Networks opens the new Center of Excellence (CoE) for product development in Hyderabad, India.

Related Reports:

Application Gateway Market by Component (Solution and Services), Services (Consulting, Integration and Deployment), Organization Size (Large Enterprises and SMES), Vertical (BFSI and IT and Telecommunication), and Region - Global Forecast to 2024

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