Michelin (France) and Dana Incorporated (US) are leading players in Automatic Tire Inflation System Market
The Automatic tire inflation system market is projected to grow from USD 82 million in 2023 to USD 138 million by 2028, at a CAGR of 10.7% during the forecast period. Demand for increased tire life and improved fuel efficiency for heavy trucks & trailers are driving growth and advancements in the Automatic tire inflation system market.
Automatic tire inflation system manufacturers are investing in R&D to introduce ATIS into farm tractors, commercial trucks, and electric vehicles. For example, In 2019, Michelin (France) acquired one of the major European telematics companies Masternaut (France). Telematics has a major role in user-friendly and data-driven TPMS, which can be integrated with onboard ATIS/CTIS.
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The automatic tire inflation system market is led by established players, such as Meritor (US), EnPro Industries (US), Michelin (France), and Dana Incorporated (US). These companies adopted several strategies to gain traction in the market. New product development, partnership, and joint venture strategy have been the most dominating strategies adopted by major players from 2018 to 2023, which helped them to innovate their offerings and broaden their customer base.
Michelin manufactures and sells tires for airplanes, cars, bicycles/motorcycles, earthmovers, farm equipment, and trucks. 2017 Michelin acquired automatic tire inflation system suppliers PTG (Germany) and Teleflow (France). This has given Michelin a large hold on the tire inflation system market. Michelin offers a tire inflation system through their acquisitions of PTG and Teleflow. As per secondary research, these companies have less than 25 employees and less than USD 5 Million in revenue each. Michelin also has a subsidiary named “BFGoodrich,” which manufactures and markets CTIS systems, especially for off-road vehicle applications. Also, Michelin has actively collaborated with Aperia Technologies to develop and market ATIS, especially for commercial vehicles. The company offers Michelin Auto Inflate—an automatic tire inflate system—and sells it in the aftermarket.
Michelin invests heavily in research and development to create new products and technologies that meet the evolving needs of its customers. The company's research and development efforts focus on sustainable mobility, digitalization, and new materials. They are aimed at delivering products and services that are both efficient and environmentally friendly. Michelin has focused on developing premium and high-performance tires to differentiate itself from competitors and command a higher price point, especially in EV and Commercial Vehicle segments. The company has expanded its footprint in emerging markets to tap into the growing demand for vehicles and tires in these regions. E.g., it has actively invested in ventures in Southeast Asian Countries like Indonesia, etc. Michelin has significantly invested in technology and digitalization to improve customer experience and optimize its supply chain in India, China, etc.
Dana Incorporated manufactures and sells drive & motion products, sealing solutions, automatic tire inflation, thermal management technologies, and fluid power products to OEMs and suppliers in North America, Europe, South America, and Asia Pacific. The company operates through four segments—light vehicle driveline technologies, commercial vehicle driveline technologies, off-highway driveline technologies, and power technologies. The commercial vehicle driveline technologies segment offers automatic tire inflation systems for medium and heavy-duty trucks, buses, and specialty vehicles. The company has a presence in the aftermarket and OEM markets. DANA has a specialized ATIS named Spicer for vehicles ranging from farm to military.
Dana has been investing in a global team tasked with finding and developing aftermarket expansion opportunities that use the core competencies of our existing businesses and target to enhance aftermarket sales in the future. Dana provides a wide range of aftermarket solutions, including genuine, all makes, and value lines, servicing passenger, commercial, and off-highway vehicles worldwide. These solutions are powered by well-known brands like Dana, Spicer, Spicer ElectrifiedTM, Victor Reinz, Glaser, GWB, Thompson, Tru-Cool, SVL, and TransejesTM.
In 2019, Trelleborg Wheel Systems and Dana Incorporated jointly developed a Central Tire Inflation (CTIS) system for the agricultural machinery industry. These strategies helped the company to hold its market-leading position in the global market.
Related Reports:
Automatic Tire Inflation System Market by Type (Central, Continuous), On-highway Vehicle (LDV, HDV), Off-highway (Agriculture, Construction), Electric Vehicles (Truck, Bus), Sales Channel (OEM, Aftermarket), Component, Region - Global Forecast to 2028
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