New Product Development is the Key Strategy Adopted by Major Players to Gain Traction in the Automotive Air Purifier Market.
The automotive air purifier market is projected to grow at a CAGR of 16.34% during the forecast period, to reach USD 2,286.9 million by 2025. The key growth drivers for the market are the increasing public awareness related to healthcare and environmental effects of air pollution and rapid urbanization and industrialization.
New product development is the key strategy adopted by major players to gain traction in the automotive air purifier market. In February 2018, Bosch (Germany) introduced FILTER+, a particularly powerful cabin filter. It does not only separate the smallest particles and foul smells but also bacteria and allergens. Further, in November 2017, Sharp (Japan) launched “IG-GC2,” a portable car purifier with plasma cluster technology. The plasma cluster technology works by dispatching positive and negative ions to each corner of the car, thus reaching out to the source of the hidden smell in the mat, ceiling, seat covers, and dashboard. This helps them remove odor not only from the air but also from the surface.
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Denso (Japan) is one of the key players in the automotive air purifier market. The company offers various automotive filters, such as oil filters, air filters, and cabin filters. It manufactures products under two divisions, namely, automotive products and new business. The company has operations in 35 countries and has 190 subsidiaries, globally. Some of the subsidiaries of Denso are Asahi Manufacturing Co. Ltd. (Japan), Denso Powertrain Technologies Corporation (Japan), Denso India Limited (India), Denso Industrial Da Amazonia Ltd. (Brazil), Denso International America, Inc. (US), Denso International Asia Pte. Ltd. (Singapore), and Denso International Australia Pty Ltd. (Australia). The company has adopted the strategy of new product development to increase its presence in the automotive air purifier market. For instance, in December 2014, Denso launched the Clean Air Filter Premium, a new filter for the car air conditioning system. The new filter features three more functions apart from its conventional filter. The filter reduces allergens, removes ammonia, which is the typical odor of pets, and releases vitamin C to increase the moisture level of the skin. Denso sells the new high-value-added filter as the company’s first premium air filter, which is USD 23.68 more expensive than a conventional filter.
Another important player in this market is Honeywell (US), a multinational conglomerate that specializes in inventing and commercializing technologies to address critical challenges in the fields of energy, safety, security, productivity, and urbanization. It offers products and services for aerospace, control, sensing, and security technologies used in buildings, homes, plants, turbochargers, automotive products, specialty chemicals, fibers, electronic and advanced materials, and system processes. The company operates through four strategic business units, namely, Honeywell aerospace, home and building technologies (HBT), safety and productivity solutions (SPS), and Honeywell performance materials and technologies. The company has adopted the strategy of new product development to increase its presence in the automotive air purifier market. For instance, in May 2017, the company introduced two new high-performance indoor air purifiers for homes, cars, and institutions at a launch event in Jakarta, Indonesia. The three-layer advanced air filtration process eliminates 99% indoor air pollutants including large dust particles, PM 2.5, bacteria, formaldehyde, harmful gasses, and total volatile organic compounds.
Related Reports:
Automotive Air Purifier Market by type (Purifier, Ionizer, & Hybrid), Technology (HEPA, Activated Carbon, Ionic Filter, & Photocatalytic), Vehicle Class (Economy, Mid-Priced, & Luxury), End Market (OE & Aftermarket), and Region - Global Forecast to 2025
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