New Product Development and Expansion have been the Key Strategies Adopted by Major Players to Gain Traction in the Digital Instrument Cluster Market
Factors such as the rising sales of electric vehicles, increasing acceptance of semi-autonomous and autonomous vehicles, and increasing demand for luxury vehicles in the global market are driving the digital instrument cluster market. Vehicles belonging to these segments have a high installation rate of digital instrument clusters. The digital instrument cluster market is projected to grow at a CAGR of 19.15% from 2017 to 2025, to reach USD 6.60 Billion by 2025.
New product development and expansion have been the key strategies adopted by major players to gain traction in the digital instrument cluster market. Additionally, joint ventures, collaborations, partnerships, supply contracts, and agreements are also a preferred strategy among the market players. For instance, in January 2017, Continental developed a 7-inch color TFT cluster for the SAIC Roewe RX5. This cluster has been used on the OEM’s new models since September 2016. It is the first large instrument panel developed locally by Continental Automotive Body Electronic Systems (Wuhu) Co., Ltd. This instrument cluster is equipped with a full-color LCD with a high resolution (800x480) level and high contrast ratios.
The digital instrument cluster market is dominated by a few global players and comprises several regional players. Bosch (Germany) is a leading supplier of digital instrument cluster in the global market. Bosch operates in 5 business segments, namely, mobility solutions, industrial technology, consumer goods, energy and building technology, and others. The company offers instrument clusters in the mobility solutions division. Bosch operates in 440 locations across approximately 60 countries. New product development and expansion are the key strategies followed by the company to gain traction in the market. In January 2017, Bosch developed a freely programmable instrument cluster. The unit is positioned directly in the driver’s field of view and prepares information on an individual and situation-specific basis, presenting it on a high-resolution TFT display. In May 2016, the Bosch Group made an investment of USD 30 million in the construction of a car multimedia plant in the Jiujiang Economic and Technological Development Zone in Wuhu, China. This facility will develop, produce, and sell automotive instrument meters, navigation systems, and connecting control units, and will also offer related services to customers.
Continental (Germany) is a global manufacturer of powertrain solutions and identified as one of the leading suppliers of the digital instrument cluster. The company operates in five business segments, namely, tires, chassis and safety, interior, powertrain, and ContiTech. The company offers instrument clusters in its interior segment. The company operates in 430 locations spread across 55 countries. Continental adopted new product development as the key strategy to achieve growth in the market. In December 2017, Continental developed an ultra-thin augmented reality head-up display (AR-HUD) in partnership with DigiLens Inc. (US). The newly-developed HUD product is a holographic HUD. The augmented reality technology will also be utilized to develop safer and more intuitive human-machine interfaces for autonomous driving. In August 2016, Continental developed a 4.2-inch TFT cluster for the new Borgward BX7. The cluster offers a high resolution (QVGA 480*272) and high contrast ratio in the super-wide angle of view. In addition, the instrument cluster is connected with audio/video entertainment module and realizes human-machine interaction in a more convenient way.
Related Reports:
Digital Instrument Cluster Market for Automotive by Display Type (LCD, TFT-LCD, OLED), Display Size (5-8 inch, 9-11 inch, >12 inch), Embedded Technology (AI, Non-AI), Electric Vehicle Type, Vehicle Type (PC and CV), and Region - Global Forecast to 2025
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