HOME Research Insight Hitachi, Ltd. (Japan) and Fitbit (U.S.) are the Global Players in the End-point Authentication Market



Hitachi, Ltd. (Japan) and Fitbit (U.S.) are the Global Players in the End-point Authentication Market


Increased demand for secure access systems and growing trend of connected cars and semi-autonomous vehicles have given rise to the demand for more secure and stronger end-point authentication systems in vehicles today. A leading trend in this market is the collaboration of Original Equipment Manufacturers (OEM) with high-tech companies to diversify their products and features offered in this space. Iris recognition, which offers secure and reliable authentication in vehicles, is the latest offering in the end-point authentication market for automotive domain. The end-point authentication market for automotive is estimated to witness significant growth in developing countries such as Mexico, India, Brazil, and Russia. The market growth in these countries can be attributed to a significant increase in the production of premium cars.

The end-point authentication market for automotive is projected to grow at a CAGR of 14.5% from 2017 to 2022. Asia-Pacific and the Rest of the World (the Middle East and South America) regions are expected to witness greater demand for end-point authentication market for automotive. This is due to increasing installation of high-end electronic features in passenger cars, upcoming legislation mandating safety technologies, and growing demand for passenger cars and electric vehicles in emerging markets such as China, Japan, India, and Russia. Asia-Pacific is expected to account for the largest market share of the end-point authentication market for automotive, followed by North America, Europe, and the Rest of the World. China is estimated to have the maximum share in the end-point authentication market for automotive in Asia-Pacific.

The end-point authentication market for automotive is dominated by global players and a few regional players. Some of the key players are Hitachi, Ltd. (Japan), Fitbit (U.S.), Continental AG (Germany), Samsung Electronics Co., Ltd. (Korea), Fujitsu, Ltd. (Japan), Safran S.A. (France), Synaptic Incorporated (U.S.), and Nuance Communications (U.S.). Continental AG is one of the leading manufacturers of automotive components and has developed biometric systems including iris and fingerprint sensors technology systems. Other players such as Hitachi, Ltd. and Fujitsu, Ltd. have also launched new products. For instance, Hitachi, Ltd. has developed a new type of finger vein authentication terminal, which would help in the physical access control system and utilize the continuous fusion technique. Likewise, Fujitsu, Ltd. has also launched two new products in their palm vein authentication segment.

Hitachi Ltd., headquartered in Tokyo, Japan, is a leading automotive manufacturing company. It was originally founded in 1920. The company’s business operations are divided into various groups such as social infrastructure and industrial systems, automotive systems, information and telecommunications systems and so on. The biometric devices are offered by the information systems segment. Comprehending the commercial potential of biometrics in the automotive industry, the company is focusing on developing new products for the automotive industry. In 2015, the company expanded its research capabilities by investing close to USD 2.84 Billion in R&D.

Another major market player is Fitbit Inc. which is one of the largest suppliers of fitness and health tracking devices around the globe. The company is trying to expand its global footprint with new product development, joint agreements, and acquisitions. In December 2016, Fitbit Inc. acquired Pebble Technology Corporation, which is another wearable manufacturing company. This acquisition would help Fitbit, Inc. to enter into the automotive industry as Pebble Technology Corporation had acquired a contract for wearable authentication device with the automobile industry giant, Mercedes-Benz. This also gives Fitbit, Inc. an edge in the competitive market.

Other major players in the end-point authentication market for automotive are mainly focusing on expanding their product offering to achieve continuous and sustainable customer base. This is evident from several collaborations and joint ventures these companies have undertaken in recent years.

Related Reports:

End-point Authentication Market for Automotive by Type (Wearable, Smartphone Application, Biometric Vehicle Access), Connectivity (Bluetooth, Wi-Fi, Cellular Network), Vehicle (PC, EV), Advanced Features, and Region - Global Forecast to 2022

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