The automotive operating system market is projected to grow from USD 12.7 billion in 2022 to USD 25.8 billion by 2030, at a CAGR of 9.2%. Parameters such as increasing adoption of ADAS features, paired with rising sales of luxury cars will boost the demand for the automotive operating system.
The revenue growth of the market is influenced by the growing advancements in infotainment systems. Increasing sales of electric vehicles in conjunction with rising trends pertaining to the software-defined vehicles are anticipated to create new opportunities for automotive operating system market. The automotive operating system market is dominated by key players including BlackBerry Limited (Canada), Automotive Grade Linux (US), Microsoft Corporation (US), Apple Inc. (US), and Alphabet Inc. (US). These companies focus on product enhancements, adopt expansion strategies, and establish collaborations, partnerships, and mergers & acquisitions to gain traction in the automotive operating system market.
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BlackBerry Limited specializes in providing enterprise software and IoT solutions. It offers products to the automobile, retail, and IT industries, as well as government and non-government agencies. The company offers software products for applications such as ADAS, instrument clusters, digital cockpits, and hypervisors, among others. BlackBerry Limited operates its entire business through three segments: Cybersecurity, IoT, and Licensing and Other. The IoT business segment consists of BlackBerry Technology Solutions (BTS) and Secure Communications. BTS comprises five units: BlackBerry QNX, Certicom, Paratek, BlackBerry Radar, and Intellectual Property & Licensing. The automotive operating system is provided through the BlackBerry QNX unit. The BlackBerry QNX unit is a provider of commercial operating systems, development tools, hypervisors, and support and services. This unit helps end-users streamline their development efforts to launch safe, secure, and reliable systems.
Automotive Grade Linux (AGL) is an open-source project at the Linux Foundation (a non-profit organization that promotes the development of open-source software projects). AGL develops Linux-based platforms for a wide range of vehicle/car applications, from infotainment systems to autonomous driving systems. In addition, it brings automakers, suppliers, and technology companies together to build a single software platform for the automotive industry. This leads to more software re-usage and enables rapid innovation along with lesser production cycles. AGL’s major focus is on In-Vehicle-Infotainment (IVI) applications. However, the company is likely to plan to support applications such as heads-up displays, instrument clusters, telematics, and autonomous driving in the near future.
Microsoft Corporation specializes in business software, developer tools, home & educational software, tablets, search, advertising, servers, Windows OS, Windows applications & platforms, smartphones, cloud computing, quantum computing, AI, machine learning, laptops, mixed reality, virtual reality, gaming, and information technology (IT). It operates under two segments: Product and Service & Others. Automotive software provided by the company includes Windows Embedded Automotive 7, Windows Automotive 5.0, Windows Automotive 4.2, and Windows Automotive 3.5. The company is spread across 170 countries globally. It focuses on supporting its global partner network in areas such as autonomous driving development, vehicle solutions, smart mobility solutions, intelligent manufacturing, supply chain, connected marketing, and sales and service. Its global partners are LG Electronics (South Korea), Cubic Telecom (Ireland), Faurecia (France), Adobe (US), BMW AG (Germany), and Daimler (Germany), among others.
Apple Inc. is a multinational technology company that designs, develops, and sells consumer electronics, software, and online services. The company’s core business is segmented into iPhone; Mac; iPad: Wearables, Home and Accessories; and Services. It specializes in Apple CarPlay, a mirror-linked Apple standard automotive product offering that enables a car radio or head unit to be a display and acts as a controller for an iPhone. The Apple CarPlay is available in more than 400 models of major OEMs like Aston Martin (UK), Audi (Germany), BMW (Germany), and Honda (Japan), among others. The company has a strong geographical presence across Europe, the Americas, Greater China, Japan, and the Rest of Asia Pacific.
Alphabet Inc. is the holding company of Google, which offers a wide range of products and services, including Android OS, Maps, Calendar, Ads, Search, Gmail, Google Play, Chrome, Google Cloud, and YouTube. The company also offers hardware products such as smartwatches, pixel phones, Google Nest home products, and other related products. Alphabet Inc. operates its entire business through three segments: Google Services, Google Cloud, and Other Bets. The company offers automotive Android OS through its Google Services segment. The company offers online advertising services through its AdSense, TV services, internet, licensing, and research & development services. Alphabet Inc. also invests in data management, artificial intelligence (AI), infrastructure, and analytics. The company has a strong geographical presence across Europe, the Americas, and Asia Pacific.
Automotive Operating System Market by OS Type (QNX, Android, Linux, Windows), ICE Vehicle Type (PCs, LCVs, and HCVs), EV Application (Battery Management and Charging Management), Application and Region - Global Forecast to 2030
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