Automotive Software Market

New Product Development, Expansion, Collaborations, Partnerships, and Mergers & Acquisitions to Gain Traction in the Automotive Software Market

The global automotive software market size is projected to grow at a CAGR of 16.9% during the forecast period, to reach USD 37.0 billion by 2025. The key growth drivers for the market are increasing penetration of conected services coupled with the increasing focus on safety and security of the passenger and driver.

The automotive softwaremarket is dominated by global players such as Robert Bosch (Germany), NXP Semiconductors (Netherland), Renesas Electronics (Japan), BlackBerry Limited (Canada), and NVIDIA (US). These companies have adopted strategies of new product development, expansion, collaborations, partnerships, and mergers & acquisitions to gain traction in the automotive software  industry.

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Robert Bosch Gmbh is one of the leaders in the automotive software market because of its strong distribution networks at the global level and extensive automotive software offerings. It offers gateway software, remote device management, software updates and data management for the automotive industry. Substantial investments in expanding the software service would result in expanding its footprint in the automotive software market.

NXP Semiconductors is another leading automotive software manufacturers. NXP Semiconductors provides a wide range of software solutions for diversified customers. The company has been continuously working on optimizing its products. NXP introduced the availability of the NXP Automated Drive Kit, a software-enabled platform for the development and testing of automated vehicle applications.

Renesas Electronics is deliberated as a key player in the automotive software market. Automotive software solutions provided by the company includes RX drive package, RX real-time OS package, RZ/A software development kit and RZ/A software development kit. The company provides customized solutions to its customers to stay competitive in the market.

BlackBerry Limited is an expert of automotive software because of its wide product offerings in automotive software. Company offers software products for over the ADAS and active safety, air software updates, gateways, instrument clusters, digital cockpit, infotainment and telematics.

NVIDIA has positioned itself as a global player in the automotive software market. The company operates through three segments-GPU, Tegra processors, and others. The GPU segment comprises the GeForce, Quadro, Tesla, and GRID brands, while the Tegra processor segment includes the Tegra, Drive, and Shield brands. Company is focusing on launching new products in the market. For instance, NVIDIA introduced groundbreaking inference software that developers everywhere can use to deliver conversational AI applications, slashing inference latency that until it has impeded true, interactive engagement.

Related Reports:

Automotive Software Market by Application (ADAS & Safety, Connected Services, Autonomous Driving, HMI, V2X, Infotainment), Software Layer (OS, Middleware, Application), EV Application (Charging, Battery, V2G), Vehicle and Region - Global Forecast to 2025

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Report Code
AT 6821
RI Published ON
5/21/2020
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