The global automotive software market size is projected to grow at a CAGR of 13.1% during the forecast period, to reach USD 40.1 billion by 2027. The key growth drivers for the market are Extensive R&D and growing collaborations between OEMs and software & hardware providers.
The automotive software market is dominated by global players such as Robert Bosch GMBH(Germany), Renesas Electronics (Japan), BlackBerry (Canada), NXP Semiconductors (Netherland), and NVIDIA (US). These companies have adopted strategies of new product development, partnerships, collaborations, expansion, and mergers & acquisitions to gain traction in the automotive software industry.
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Robert Bosch has a wide geographical presence with 440 subsidiaries and regional companies across 60 locations. The company has sales and service partners in 150 countries. The company has wide product portfolio, It offers remote device management, software updates and data management and gateway software, for the automotive industry. In April 2022, Robert Boschs subsidiary, Bosch Global Software Technologies (BGSW), formerly known as Robert Bosch Engineering and Business Solutions (RBEI), established its new center in Pune, at Panchshil Business Park. In August 2021, Robert Bosch GmbH (Bosch) subsidiary, ITK Engineering GmbH, has established a Chinese subsidiary, ITK Engineering (Wuxi) Co. Ltd., in Wuxi. The Chinese subsidiary will initially focus on the automotive business, providing system design, software development, testing and verification, and consulting services in the areas of vehicle control systems, autonomous driving, and connected technologies.
NXP Semiconductor is one of the leading suppliers of innovative software and hardware solutions for automobiles. It provides software solutions under the automotive software and tools segment, which includes AUTOSAR 3.0, AUTOSAR 4.0, AUTOSAR 4.2, and automotive audio-video bridging software. In May 2021, Sibros, makers of the deep Over-the-Air (OTA) platform for advanced vehicle connectivity, collaborated with NXP Semiconductors to offer pre-integrated system solutions pairing Deep Connectivity Platform with NXP’s automotive processors including its new S32G2 vehicle network processors and GoldBox service-oriented gateway reference platform.
Renesas Electronics is a semiconductor company that caters to industries such as automotive, healthcare, lighting, industrial technologies, and technologies related to connectivity. It manufacturers MCUs, processors, power management systems, battery management systems, System of Chips (SoC) for car information systems, video & display systems, HUDs, etc., for the automotive industry. Automotive software solutions include RX drive package, RX real-time OS package, and RZ/A software development kit. Renesas Electronics has developed a system-on-a-chip (SoC) for automotive central computer gateways. Together with its existing products that control computers for domains such as autonomous driving and cockpits, the company plans to advance next-generation electrical/electronic (E/E) architectures. Electric control units (ECUs) are increasingly integrated and equipped with greater functionality for the proliferation of advanced driver assistance systems (ADASs) and autonomous driving technologies. Renesas Electronics intends to support the development of next-generation vehicles led by software.
BlackBerry Limited specializes in providing enterprise software and IoT solutions. It offers products to various industries such as automobile, retail, IT, and other government and non-government agencies. The company offers software products for ADAS and active safety, air software updates, gateways, instrument clusters, digital cockpit, infotainment, and telematics. In January 2022, Blackberry unveiled the groundwork for the software-defined vehicles of the future with an automotive-grade hardware demonstration of BlackBerry IVY, its Intelligent Vehicle Data Platform, co-developed with Amazon Web Services (AWS).
The company has a wide regional presence through subsidiaries such as ADEIA Technologies Switzerland AG (Switzerland), Icera Canada ULC (Canada), NVIDIA Brasil Computação Visual Limitada (Brazil), NVIDIA Development UK Limited (England and Wales), and NVIDIA Entertainment Devices Co., Ltd. (China). NVIDIA offers software for self-driving cars that allows the developers to efficiently build and deploy various applications, including localization, mapping, perception, planning and control, natural language processing and driver monitoring. The products include NVIDIA DRIVE AGX Developer Kit, NVIDIA DRIVE Hyperion, DRIVE Concierge, and NVIDIA DRIVE AGX. In November 2021, NVIDIA has developed a Level 2+ automated driving system, NVIDIA DRIVE AutoPilot, which integrates multiple breakthrough AI technologies to enable supervised self-driving vehicles to go into production in 2020. As a Level 2+ self-driving solution, NVIDIA DRIVE AutoPilot uniquely provides full self-driving autopilot capabilities, including highway merge, lane change, lane splits, personal mapping, driver monitoring, AI copilot capabilities, and advanced in-cabin visualizations.
Microsoft Corporation (US), Elektrobit (Germany), Airbiquity (US), Green Hills Software (US), Intel Corporation (US), Wind River System (US) are other players in the market which have strong foot hold in the market. Key Strategies adopted by this player are product launch, collaboration, and acquisition such as, in January 2022 Microsoft has formed a technology collaboration with Equinix and dSPACE to accelerate the development and validation of self-driving cars. The collaboration has resulted in a scalable, continuously available, and cost-optimized data replay validation solution that combines the strengths of Microsoft Azure, Equinix’s global digital infrastructure services, and dSPACE test solutions. Moreover, April 2022, Airbiquity introduced DATAmatic, a suite of edge data management solutions to address the increasing need for services and tools that help automakers manage and monetize connected vehicle data. The suite includes the DATAmatic Edge Data
Automotive Software Market by Application (ADAS & Safety, Connected Services, Autonomous Driving, HMI, V2X, Infotainment), Software Layer (OS, Middleware, Application), EV Application (Charging, Battery, V2G), Vehicle and Region - Global Forecast to 2027
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