HOME Research Insight Associated British Foods (U.K.) and AAK AB Limited (Sweden) are the Prominent Players in the Global Baking Ingredients Market.



Associated British Foods (U.K.) and AAK AB Limited (Sweden) are the Prominent Players in the Global Baking Ingredients Market.


Key players identified in the baking ingredients market include Koninklijke DSM N.V. (The Netherlands), Corbion (The Netherlands), Associated British Foods (U.K.), Cargill (U.S.), and Kerry Group plc (Ireland). Other players, which include British Bakels Ltd. (U.K.), Dawn Food Products, Inc. (U.S.), Muntons plc (U.K.), AAK AB (U.K.), and Taura Natural Ingredients Limited (New Zealand), also have a strong presence in the global baking ingredients market.

The key market players have adopted strategies such as acquisitions, new product developments, and expansion of business operations to meet the changing demand for baked goods. Leading players are focusing on strengthening their R&D capabilities by investing in advanced technology to offer diversified product portfolios for different applications, particularly in the baking industry.

The core strengths of the key players in this market are their aggressive acquisitions, new product developments and launches, and strategic expansions & investments, to diversify their business geographically. They are strategically located, have large distribution networks, and follow cross-selling marketing strategies. Market leaders such as Koninklijke DSM N.V. (the Netherlands), Corbion (the Netherlands), Associated British Foods (U.K.), Cargill (U.S.), and Kerry Group plc (Ireland) have successfully tapped potential markets through acquisitions and expansions. Key companies focus on introducing and offering a wide range of baking ingredients for various applications to maintain their position in the market.

In 2016, Cargill (U.S.) launched a new product, Regal, for bakery shortening during the International Bakery Innovation Expo in Las Vegas. This shortening is used in various bakery applications such as cakes, puff pastries, and donuts.

Associated British Foods (U.K.) is one of the prominent players in the global baking ingredients market. The company operates through five business segments: sugar, agriculture, retail, grocery, and ingredients. The baking ingredients segment manufactures bakers’ yeast, bakery ingredients, and yeast extracts. The company focuses on new product development as its key business strategy to ensure its growth in the baking ingredients market.

AAK AB Limited (Sweden) acquired California Oils Corporation (Richmond). The California Oils Corporation is also known as CalOils and is the leading vegetable oils company in the U.S. West Coast. This acquisition is expected to help the company increase its production capacity.

In 2015, Kerry Group plc (Ireland) signed an agreement with IOI Loders Croklaan, a part of the IOI Group (Malaysia). The company offers a wide range of specialty fats & oils for various bakery and confectionery applications. This partnership will develop and market the nutrition lipid betapol business.

Related Reports:

Baking Ingredients Market by Type (Emulsifiers, Leavening Agents, Enzymes, Baking Powders & Mixes, Oil, Fats & Shortenings, Starch, Colors & Flavors), Application (Bread, Biscuits & Cookies, Cakes & Pastries, Rolls & Pies), and Region - Forecast to 2022

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