Big Data Market

Oracle (US), Microsoft (US) and IBM (US) are leading players in Big Data Market

The global big data market is projected to register a CAGR of 12.7% during the forecast period, reaching USD 401.2 billion by 2028 from an estimated USD 220.2 billion in 2023. The growth of big data solutions is propelled by a convergence of factors. These include the ascent of artificial intelligence (AI) and machine learning (ML) in enterprise applications, the increasing demand for data-driven decision-making and the exponential rise in data volume.

Some leading players in the big data market include Oracle (US), Microsoft (US), SAP (Germany), IBM (US), SAS Institute (US), Salesforce (US), AWS (US), Teradata (US), Google (US), Accenture (Ireland), Alteryx (US), Cloudera (US), TIBCO (US), Informatica (US), Wipro (India), HPE (US), Qlik (US), Splunk (US), and VMWare (US). These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the big data market.

To know about the assumptions considered for the study download the pdf brochure


Oracle is one of the prominent players in the big data market, offering comprehensive solutions that empower organizations to harness the vast potential of massive datasets. With a robust suite of products and services, Oracle seamlessly integrates traditional and emerging technologies to provide scalable, high-performance solutions. Its Big Data Appliance and Oracle Exadata Database Machine are pivotal in handling the velocity, volume, and variety of big data. Oracle's approach emphasizes the entire data lifecycle, from ingestion and storage to processing and analysis. The platform supports various data types, including structured and unstructured data, enabling businesses to derive valuable insights from diverse sources. Advanced analytics tools and machine learning capabilities further enhance Oracle's big data offerings, facilitating predictive modeling and data-driven decision-making. The platform's flexibility accommodates both on-premises and cloud deployment models, ensuring adaptability to varying business needs.


Microsoft offers a comprehensive suite of solutions that cater to the evolving needs of businesses in today's data-driven landscape. With Azure, its cloud computing platform, Microsoft provides a robust and scalable infrastructure for handling large volumes of data. Azure's data services, including Azure Data Lake Storage and Azure SQL Data Warehouse, empower organizations to store, process, and analyze massive datasets efficiently. Powerful tools like Azure HDInsight integrate seamlessly with popular open-source big data frameworks like Hadoop and Spark, facilitating data processing and analytics at scale. Microsoft's commitment to open-source technologies ensures compatibility and flexibility for users seeking diverse solutions. Additionally, Azure Machine Learning enables businesses to harness the potential of machine learning algorithms, making predictive analytics and data-driven insights more accessible. Microsoft's holistic approach extends to user-friendly interfaces such as Power BI, which allows for intuitive data visualization and reporting.


IBM leverages its extensive expertise and cutting-edge technologies to empower organizations in extracting valuable insights from vast and complex datasets. With a comprehensive suite of big data solutions, IBM offers a robust platform that enables businesses to manage, analyze, and derive actionable intelligence from their data. The company's flagship big data platform, IBM BigInsights, incorporates advanced analytics, machine learning, and data processing capabilities, providing a scalable and efficient solution for handling massive datasets. IBM's commitment to open-source technologies, such as Apache Hadoop and Spark, underscores its dedication to fostering innovation and collaboration within the big data community. Moreover, IBM's cloud-based offerings, like IBM Cloud Pak for Data, facilitate seamless integration and accessibility, allowing enterprises to harness the power of big data irrespective of their infrastructure. With a rich history in data management and analytics, IBM continues to push the boundaries of what's possible in the big data landscape.

Related Reports:

Big Data Market by Offering (Software (Big Data Analytics, Data Mining), Services), Business Function (Marketing & Sales, Finance & Accounting), Data Type (Structured, Semi-structured, Unstructured), Vertical and Region - Global Forecast to 2028

Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
[email protected]

Big Data Market Size,  Share & Growth Report
Report Code
TC 1521
RI Published ON
Choose License Type

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
©2024 MarketsandMarkets Research Private Ltd. All rights reserved Protection Status