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3. Cisco Systems, Inc. (US), Telefonaktiebolaget LM Ericsson (Sweden), CommScope (US), Evertz Microsystems, Ltd (Canada) and Harmonic Inc. (US) are leading players in Broadcast Equipment Market

The global broadcast equipment market was valued at USD 4.6 billion in 2021 and is projected to reach USD 6.3 billion by 2027; it is anticipated to register a CAGR of 4.9% during the forecast period. Rapid growth in over-the-top (OTT) subscriptions is propelling the demand for broadcast equipment worldwide.

The key players operating in the broadcast equipment are Cisco Systems, Inc. (US); Telefonaktiebolaget LM Ericsson (Sweden); CommScope (US); Evertz Microsystems, Ltd (Canada); Harmonic Inc. (US); EVS Broadcast Equipment (Belgium); Grass Valley (Black Dragon Capital) (Canada); Wellav Technologies Ltd (China); Eletec Broadcast Telecom S.A.R.L (France); Clyde Broadcast (UK); AvL Technologies Inc. (US); NEC Corporation (Japan); ETL Systems Ltd (UK); Global Invacom Group Limited (Singapore); Broadcast Electronics (Elenos S.R.L.) (US); OMB Broadcast (Spain); Belden Inc. (US); TVC Communications (WESCO International, Inc.) (US); Datum Systems (US); Hangzhou DIBSYS Technologies Co., Ltd (China); Rohde & Schwarz India Pvt. Ltd. (India); Acorde Technologies S.A (Spain); VISUAL TECHNOLOGIES India Pvt Ltd (India); SHANGHAI TENG GUANG BROADCASTING EQUIPMENT CO., LTD. (Shanghai); and GBSonline (Singapore). These players have adopted various growth strategies, such as product launches, collaborations, partnerships, and acquisitions to retain their presence in the broadcast equipment market. Product launches has been the most dominating strategy adopted by the key players from February 2019 to November 2021 to help them strengthen their product portfolio and broaden their customer base.

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Cisco Systems, Inc operates through 4 different business segments, namely, Infrastructure Platforms; Applications; Security, and Other Products. It provides solutions related to network, data center, cloud, security, collaboration, analytics, and IoT for faster business transformation with minimized risks. The company offers its broadcasting products and technologies through the Infrastructure Platforms business segment. The Infrastructure Platforms group includes core networking technologies of switching, routing, wireless, and data center products. This segment accounted for ˜54% of the company’s total sales in 2021. The company has its business established across three major regions, namely, the Americas; Europe, the Middle East, and Africa (EMEA); and APAC. Cisco focuses on delivering integrated solutions to help customers attain their desired business outcomes. The company provides broadcast equipment such as switches and routers. Cisco serves businesses of all sizes, public institutions, governments, and service providers.

Telefonaktiebolaget LM Ericsson (Ericsson) provides high-performing solutions for networks, IT & cloud, and media. It also offers infrastructure, services, and software to mobile and fixed network operators, the telecom industry, multimedia solutions providers, and other sectors. The company innovates game-changing technology and services that can be easily used, adopted, and scaled. It is a global provider of radio system hardware and software. The company operates through 4 business segments, namely, Networks, Digital Services, Managed Services, and Emerging Business and Others. The company has a vast geographic presence in North America, Europe and Latin America, the Middle East and Africa, Southeast Asia, Oceania and India, and North-East Asia. Telefonaktiebolaget LM Ericsson includes subsidiaries such as Ericsson-LG (South Korea), Ericsson Nikola Tesla (Croatia), Kathrein (Germany), Cradlepoint (US), and Vonage (US).

CommScope is a global provider of infrastructure solutions for communication and entertainment networks. It provides wired and wireless solutions that allow operators and programmers to deliver content across complex networking environments. It has 4 business segments, namely Broadband, Outdoor Wireless Networks. Venue and Campus, and Home The company’s customers include global telecommunication operators, data center managers, leading multi-system operators (MSOs), and thousands of enterprise customers. In November 2018, the company acquired ARRIS International (US), a telecommunications equipment manufacturing company that provides data, video, and telephony systems for homes and businesses. With this acquisition, the company strengthen its capabilities, customer base, and global presence. The company has presence in the US, Europe, Middle East and Africa, Asia Pacific, Caribbean and Latin America, and Canada.

Evertz Microsystems, Ltd operates a single reportable business segment, the television broadcast equipment market. It is leading manufacturer of broadcast equipment and solutions that showcase content to television sets, on-demand services, WebTV, IPTV, and mobile devices. The company designs, manufactures, and markets video and audio infrastructure solutions for the production, post-production, and transmission of television content. The company mainly serves content creators, broadcasters, channels, and television service providers, and new media companies. Evertz deliver cutting edge solutions to major broadcast companies, with a customer base including telcos, satellite, cable TV, and IPTV providers. The company has a vast geographic presence with offices located in Canada, the US, the UK, Germany, the UAE, India, Hong Kong, China, Singapore, and Australia.

Harmonic Inc. is a pioneer in video delivery technology and services, helping media companies and service providers to deliver premium quality broadcast and OTT video services globally. The company provides streaming services using the cloud or software-as-a-service, gigabit services to cable operators.

Harmonic Inc. operates through 2 segments: Application and Integration; and SaaS and service. The Application and Integration segment offers broadcasting equipment. The segment accounted for 71% of total sales in 2021, whereas the SaaS and service segment offers solutions and services required for broadcasting to operators; the segment accounted for 29% of the total annual sales in 2021 in the broadcast equipment segment. The company also offers consulting, implementation, and integration services and a wide range of other services, including program management, technical designing, and planning, building and site preparation, integration and equipment installation, end-to-end system testing, and comprehensive training. The company has operations in the Americas, Europe, the Middle East, and Africa (EMEA), and Asia Pacific (APAC).

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Broadcast Equipment Market with COVID-19 Impact Analysis by Technology (Analog Broadcasting, Digital Broadcasting), Product Type (Dish Antennas, Switches, Encoders, Video Servers), Application (Radio, Television) and Geography - Global Forecast to 2027

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