The butadiene market is quite fragmented due to the presence of a large number of players. Asia-Pacific is the biggest market of butadiene and is also the second fastest growing, after the ROW market. The market is expected to show a significant growth in the future and with this anticipation, more than 4.5 million tons of upcoming capacities are in the planning phase. Various market players have integrated their plants so as to reduce the impact of external environment on plant economics.
The top six players accounted for about 24.8% of the market in 2012. Royal Dutch Shell Plc. (The Netherlands) was the leading market participant with a market share of about 5.2% at the end of 2012. The company is among the major producers of chemical products in the world with segments that include upstream, downstream, and corporate with its chemical products that cater to various application industries such as the automotive, building & construction, electronics, plastic & polymers, etc.
As a part of its business strategy, Shell stresses on its technology, project-delivery capability, and operational excellence. The company aligns its activities and only makes investments in selective growth positions and aims to improve energy efficiency in its operations, supporting customers in managing their energy demands. It aims to leverage its diverse and global business portfolio and customer-focused businesses built around the strength of the Shell brand. The company has intensified its efforts to sustain its leading position, which is reflected by the announcements made by the company to expand its ethylene cracker capacity in Singapore and investments made by the company in a joint venture to establish petrochemical complex in China.
LyondellBasell Industries N.V. (U.S.) was the second largest player with 4.9% of the market share. Currently, the company has its production facilities in the U.S., Germany, and France. Other key market participants include LG Chem Ltd. (South Korea), The Dow Chemical Company (U.S.), SABIC (Saudi Arabia), Repsol S.A. (Spain), ENI S.P.A (Italy), Braskem S.A. (Brazil), etc.
In terms of market activities, Nizhnekamskneftekhim OAO (Russia) was the most active player from 2010 to 2013 with a share of 12.3% of the total development activities. The company took various efforts to improve its production through expansion activities and various collaborations. Subsequently, LANXESS AG and Braskem S.A. were the other active players to get into agreements and focus on expansions to obtain a wide presence. These companies were the most dynamic players in adopting various growth strategies. These two companies together accounted for 21.1% of the total market activities between 2010 and 2013.
Butadiene Market & Its Derivatives (SBR, PBR, ABS, SB Latex, Adiponitrile, NR, & Others) Market, by Applications & Geography - Trends and Forecasts to 2018
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