The cash flow management market size is projected to grow from USD 369 million in 2020 to USD 1,170 million by 2025, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period. Cash flow management solutions enable SMEs and professionals to effectively manage their cash flows to address any shortfalls immediately and set up their businesses for future growth.
The key and emerging players include Intuit (US), Xero (New Zealand), Anaplan (US), Sage (UK), Float (UK), Planguru (US), Dryrun (Canada), Caflou (Czech Republic), Pulse (US), Cash Analytics (Ireland), Fluidly (UK), Finagraph (US), Cashflowmapper (Australia), Finsync (US), Cashflow Manager (Australia), Agicap (France), Calqulate (Finland), Cashbook (Ireland), Cash Flow Mojo (US), Cashforce (Belgium), BeyondSquare Solutions (India), Calxa (Australia), CashflowCafe (England), Futrli (UK), Vistr (Australia), and Runway (US). These players have adopted various strategies to grow in the global cash flow management market.
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Intuit (US) is one of the leading vendors in the cash flow management market. The company offers QuickBooks Accounting Software that can track sales, create and send invoices, and know how a business is doing at any time provided the accounting data organized on the cloud. The software helps get a real-time view of the cash flow of a business by connecting the user’s bank account to import and categorize transactions automatically. Moreover, QuickBooks take full control of the user’s cash flow by entering bills from vendors and paying them only when they are due and scheduling recurring payments to save time. The company focuses more on the adoption of inorganic growth strategies to enhance its position in the cash flow management market. For instance, in February 2020, Intuit agreed to acquire Credit Karma, the consumer technology platform. The objective of the acquisition is to help solve the personal finance problems that consumers face today, including debt management, savings maximization, and access to better credit cards and loans, to put more money in their pockets.
Xero (New Zealand) is another leading cash flow management solution provider across the globe. The company offers an online accounting platform that offers the foundation on which businesses can build a complete business solution. The platform connects businesses with their bank, accounting tools, their accountant, payment services, and third-party apps to make everything securely available at any time and on any device. Moreover, the company offers automated financial reporting that includes balance sheets and financial statements, which can be produced with the push of a button, and tax returns can be prepopulated in some regions. The company focuses on inorganic growth strategies to improve its place in the cash flow management market. For instance, in May 2020, Xero and one of Canada’s largest national accounting, tax, and business consulting firms, MNP, collaborated to help Canadian businesses succeed. The objective of the partnership is to provide accountants across MNP’s more than 80 offices in Canada with access to cloud accounting ledger and financial management tools and services anytime, and on any device.
Cash Flow Management Market by Component (Solution and Services), Deployment (Cloud and On-premises), End User (SMEs and Professionals), Vertical (IT and ITes, Construction and Real Estate, and Retail and eCommerce), and Region - Global Forecast to 2025
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