HOME Research Insight New Product Launches, Expansions, and Agreements to Strengthen their Foothold in the Ceramic Sanitary Ware Market



New Product Launches, Expansions, and Agreements to Strengthen their Foothold in the Ceramic Sanitary Ware Market


The ceramic sanitary ware market is expected to witness high growth between 2017 and 2022. Factors such as the expansion of the real estate sector, shift of production facilities to emerging economies, and change in consumer preferences are driving the growth of the ceramic sanitary ware market. In addition, the increasing demand for ceramic sanitary ware products from the Southeast Asian countries, upcoming infrastructure projects, and increasing manufacturing facilities of ceramic sanitary ware are further anticipated to propel the growth of the ceramic sanitary ware market. The ceramic sanitary ware market has been segmented on the basis of type, application, technology, and region.

Key players operating in the ceramic sanitary ware market include Roca Group (Spain), Geberit Group (Switzerland), Toto Inc. (Japan), RAK Ceramics (UAE), LIXIL Corporation (Japan), Duravit AG (Germany), Ideal Standard International S.A. (Belgium), HSIL (India), Villeroy & Boch (Germany), and Duratex S.A. (Brazil), among others.

Most of these companies are considered to be leading manufacturers of ceramic sanitary ware products. They are focused on the adoption of key growth strategies such as new product launches, expansions, and agreements to strengthen their foothold in the ceramic sanitary ware market.

Furthermore, market players are concentrating on expanding their product portfolios and developing cost-effective technologies. Companies are also investing in setting up new manufacturing facilities, mainly in emerging regions, to increase their global reach. All these developments undertaken by key players are anticipated to drive the demand for ceramic sanitary ware products across varied regions worldwide.

Companies such as LIXIL Corporation (Japan) and Toto Inc. (Japan) are focused on the adoption of new product developments, expansions, and mergers & acquisitions to expand their businesses in the untapped and emerging regions.

LIXIL Corporation (Japan) is among the leading suppliers of ceramic sanitary ware in the Asia-Pacific region. The company adopted strategies such as mergers & acquisitions and expansions to maintain its position in the ceramic sanitary ware market. For instance, in April 2015, the company completed the acquisition of the remaining share of Grohe Group S.a.r.l (Germany). This acquisition strategy helped the company enhance its market share and widen its customer base. Furthermore, in January 2014, LIXIL Corporation established its manufacturing facility in Vietnam to expand its market presence in the Asia-Pacific region.

Toto Inc. (Japan), another key player in the ceramic sanitary ware market, adopted strategies such as new product launches and expansions to increase its market share. For instance, in October 2014, the company expanded its market presence in India by establishing a manufacturing facility in Halol. This expansion strategy helped the company strengthen its footprint in the ceramic sanitary ware market.

Related Reports:

Ceramic Sanitary Ware Market by Type (Wash Basins, Toilet Sinks/Water Closets, Urinals, Cisterns), Application (Commercial and Residential), Technology (Slip Casting, Pressure Casting, Tape Casting, Isostatic Casting), and Region - Global Forecast to 2022

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