Playout Automation & Channel-in-a-Box Market

Leading Players in Playout Automation & Channel-in-a-Box Industry - Harmonic (US), Evertz (Canada) and Brightcove (US)

The global playout automation & channel-in-a-box market is projected to register a CAGR of 15.8% during the forecast period, reaching USD 6.1 billion by 2028 from an estimated USD 2.9 billion in 2023. Major factors to boost the market growth include the escalating demand for video content across various industries, increase in demand for OTT services, increasing engagement in HD and UHD content consumption and proliferation of live broadcasting at an accelerated pace.

Some leading players in the playout automation & channel-in-a-box market include Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), Florical Systems (US), TSL Products (UK), Hardata (US), PlayBox Neo (Bulgaria), Hexaglobe (France), PlanetCast (India), Axel Technology (Italy), Aveco (Czech Republic), Anyware Video (France), Aplomb Technology (India), SI Media (Italy), Amagi (US), TVU Networks (US), Veset (Latvia), Evrideo (Israel), (UK), Muvi (US), LTN Global Communications (US), and Zixi (US). These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the data mesh market.

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Harmonic has established itself as a technological leader in the playout automation and channel-in-a-box market through its innovative solutions and services. The company offers a comprehensive range of products designed to streamline broadcast workflows and enhance operational efficiency. One of Harmonic's key offerings is the Spectrum X advanced media server, which combines playout and channel-in-a-box functionalities, allowing broadcasters to manage content delivery seamlessly. The success of Harmonic in this market can be attributed to several factors. The Spectrum X, for instance, incorporates cutting-edge technologies such as software-based architectures, enabling flexibility and scalability for broadcasters. Harmonic has strategically focused on addressing the increasing demand for video content across various platforms.


Evertz has emerged as a prominent player in the playout automation and channel-in-a-box market, showcasing a robust technological portfolio to meet the dynamic demands of the broadcasting industry. The company's offerings are characterized by their cutting-edge technology and comprehensive solutions. Evertz leverages its advanced Mediator-X platform, a versatile and scalable automation solution that integrates seamlessly with channel-in-a-box functionalities. A key factor contributing to Evertz's success in this market is its commitment to IP-based and software-defined technologies. The Mediator-X platform, for instance, is designed to operate in both traditional broadcast and IP-based environments, providing broadcasters with flexibility in their transition to modern infrastructures. The company's solutions encompass not only playout automation but also encompass live production, media asset management, and distribution, creating an integrated ecosystem that caters to the entire broadcast workflow.


Brightcove is recognized as a leading provider of cloud-based video hosting, streaming, and monetization solutions. Brightcove's technological strengths lie in its expertise in online video delivery and monetization. The company's solutions are geared towards helping organizations deliver and monetize video content across various platforms. Brightcove's Video Cloud platform, for instance, provides a comprehensive suite of tools for video hosting, streaming, and analytics. Factors contributing to Brightcove's market position include its user-friendly interface, scalability, and adaptability to different industries. The platform enables content owners to manage, distribute, and monetize video content efficiently.

Related Reports:

Playout Automation & Channel-in-a-Box Market by Offering (Solutions, Services), Channel Type, Coverage Area (National Broadcasters and International Broadcasters), Channel Application, Vertical and Region - Global Forecast to 2028

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Playout Automation & Channel-in-a-Box Market Size,  Share & Growth Report
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