Playout Automation & Channel-in-a-Box Market

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Playout Automation & Channel-in-a-Box Market by Offering (Solutions, Services), Channel Type, Coverage Area (National Broadcasters and International Broadcasters), Channel Application, Vertical and Region - Global Forecast to 2028

FREE BROCHURE FREE SAMPLE REPORT
Report Code: TC 1246 Feb, 2024, by marketsandmarkets.com

[322 Pages Report] The playout automation & channel-in-a-box market is projected to grow from USD 2.9 billion in 2023 to USD 6.1 billion by 2028, at a compound annual growth rate (CAGR) of 15.8% during the forecast period. Due to various business drivers, the playout automation & channel-in-a-box market is expected to grow significantly during the forecast period. The market is experiencing significant growth due to the increasing demand for OTT services. Escalating demand for video content across various industries, increasing engagement in HD and UHD content consumption and proliferation of live broadcasting at an accelerated pace are also responsible for driving the market’s growth.

Playout Automation & Channel-in-a-Box Market

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Playout Automation & Channel-in-a-Box Market Opportunities

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Market Dynamics

Driver: Escalating demand for video content across various industries

The escalating demand for video content across diverse industries has emerged as a pivotal driver fueling the widespread adoption of playout automation and channel-in-a-box solutions in the market. As consumers increasingly gravitate towards video-centric communication, businesses are compelled to enhance their digital presence through dynamic and engaging content. This surge is particularly evident in the entertainment, broadcasting, and e-learning sectors. According to research, global video traffic is projected to account for 82% of all internet traffic by 2023, underscoring the profound impact of video consumption. In response to this trend, organizations are turning to playout automation solutions that streamline content delivery, ensuring seamless broadcasting and distribution. The efficiency gains and cost-effectiveness offered by channel-in-a-box solutions further bolster their appeal in meeting the escalating demands for video content, providing a consolidated and streamlined approach for content creation and distribution across industries. With audiences devouring everything from corporate training videos to live streams of product launches, content creators are scrambling to keep up. Playout automation steps in, streamlining the complex process of preparing and transmitting video, drastically reducing the labor-intensive manual edits and scheduling. Channel-in-a-box takes it a step further, offering a fully packaged solution, from content ingestion to branding and scheduling, ideal for businesses without dedicated broadcast teams. Companies like Walmart and Nike are already leveraging playout automation to manage their internal video channels, while educational institutions are adopting channel-in-a-box solutions to broadcast lectures and events.

Restraints: Issues pertaining to network connectivity and infrastructure

Network connectivity and infrastructure challenges pose significant obstacles to the widespread adoption of playout automation and channel-in-a-box solutions in the market. In regions with inadequate or unreliable network connectivity, the seamless transmission of media content becomes a challenge, impacting the efficiency of these automation systems. Moreover, the high bandwidth requirements of advanced playout solutions may strain existing infrastructure, leading to latency issues, and compromising the quality of content delivery. Additionally, the initial investment required for upgrading network infrastructure to support these solutions can be substantial, acting as a deterrent for broadcasters, especially in emerging markets. The limitations in network capabilities not only hinder real-time content distribution but also limit the scalability of playout automation systems, impeding their adoption in regions struggling with connectivity issues. Overcoming these challenges requires concerted efforts to bridge the digital divide and invest in robust network infrastructure, ensuring a conducive environment for the seamless integration of advanced broadcasting technologies. Satellite and microwave technologies offer alternative avenues for data transmission, particularly in remote areas. Additionally, the rollout of 5G networks promises lower latency and increased bandwidth, potentially paving the way for wider adoption of automation solutions. Ultimately, bridging the connectivity gap is crucial for unleashing the full potential of playout automation and channel-in-a-box solutions. By investing in network infrastructure and exploring alternative technologies, broadcasters can overcome these limitations and truly embrace the automated future of broadcasting.

Opportunity: Surge in online education and E-Learning for the enhancement of the educational landscape

The surge in online education and e-learning has presented a significant opportunity for the adoption of playout automation and channel-in-a-box solutions, revolutionizing the education, and learning landscape. With the increasing reliance on digital platforms for educational content delivery, institutions and educators are seeking streamlined solutions to enhance the production and distribution of educational material. Playout automation systems enable efficient scheduling, playback, and management of educational content, ensuring a seamless and engaging learning experience. The demand for innovative content delivery solutions, coupled with the need for cost-effective and scalable broadcasting infrastructure, positions playout automation as a key enabler in meeting the evolving requirements of educational institutions. As the e-learning landscape continues to expand, the integration of channel-in-a-box solutions becomes crucial for optimizing workflows, reducing operational complexities, and ultimately providing educators with a powerful tool to deliver quality content to a growing online audience. Automation removes geographical barriers, making quality education accessible to students in remote areas or with limited mobility. Channel-in-a-box solutions enable delivery across diverse platforms, from smartphones to smart TVs, ensuring all learners have a front-row seat.

Challenge: Degradation of video quality due to inadequate internet service

The challenge posed by poor internet service, leading to degraded video quality, presents a significant hurdle in the widespread adoption of playout automation & channel-in-a-box solutions. As these technologies heavily rely on seamless and high-speed internet connectivity for content distribution, unreliable or slow connections can result in disruptions, buffering, and reduced video quality, hampering the overall viewer experience. Additionally, in regions with inadequate infrastructure, the implementation of these solutions becomes less feasible, limiting their accessibility and adoption. The industry faces the task of addressing these connectivity concerns to ensure the optimal performance of playout automation technologies and maximize their potential in revolutionizing content delivery workflows. Automation thrives on efficient data flow, but sluggish internet channels turn high-resolution content into a blurry, pixelated mess. HD and UHD visuals, the hallmark of modern broadcasting, require significant bandwidth, and choppy connections reduce them to blocky shadows. A 2023 Ookla report found that 15% of global internet connections fall below the minimum recommended speed for HD streaming, painting a clear picture of the widespread challenge. Live broadcasts and interactive experiences demand pinpoint timing and responsiveness. However, high latency, the delay between signal transmission and reception, throws a wrench in the works. Automation platforms rely on precise timing for seamless transitions and cueing, but laggy internet disrupts the flow, creating frustrating delays and robbing live events of their immediacy. Overcoming these challenges is crucial for broadcasters and content providers aiming to capitalize on the benefits of automation while delivering high-quality content in diverse and evolving digital landscapes.

Playout Automation & Channel-in-a-Box Market Ecosystem

Top Companies in Playout Automation & Channel-in-a-Box Market

By channel type, the multiple channel segment to register the highest CAGR during the forecast period.

The playout automation & channel-in-a-box market by channel type includes single channel, multiple channel, and other channels. The multiple channel segment is witnessing notable growth driven by several pivotal factors. Multi-Channel Playout represents another facet of this market, addressing the requirements of networks managing multiple channels simultaneously. This type of solution allows broadcasters to efficiently manage and coordinate the scheduling, graphics, and playout automation for numerous channels from a centralized system. Multi-channel playout is especially advantageous for large media organizations or those with an extensive portfolio of channels, enabling them to streamline workflows and optimize resources effectively.

By vertical, education and corporate sectors register the highest CAGR during the forecast period.

The education & corporate sector segment is projected to grow more during the forecast period. Playout automation and channel-in-a-box solutions are becoming integral in the education and corporate sector, transforming the way content is delivered and consumed. Educational institutions are leveraging these technologies for seamless live streaming of lectures, virtual classrooms, and on-demand educational content. In the corporate sector, these solutions facilitate efficient communication through webinars, training videos, and corporate broadcasts. The latest trends involve the integration of interactive features, real-time analytics, and virtual reality to create engaging and immersive learning experiences.

By channel application, the sports segment registered the highest CAGR during the forecast period.

Playout automation & channel-in-a-box are reshaping the landscape of sports, experiencing notable growth due to several influential factors. This technology has found a robust application in sports broadcasting, where the demand for real-time, engaging content is paramount. By automating the playout process, broadcasters can streamline their operations, reduce human errors, and enhance the overall viewing experience for sports enthusiasts. Sports channels leverage channel-in-a-box solutions to seamlessly blend live events, replays, and dynamic graphics, ensuring a visually captivating presentation.

By region,  North America to witness the largest playout solutions market size during the forecast period.

North America is experiencing significant technological growth in the playout automation & channel-in-a-box market. The region's robust demand is fueled by the ever-evolving broadcasting industry and the continuous integration of digital platforms. Growth drivers include the increasing adoption of high-definition broadcasting, virtualization, and cloud-based playout solutions. North American broadcasters are keen on enhancing efficiency and reducing operational costs, leading to a surge in the implementation of automated playout solutions market.

North American Playout Automation & Channel-in-a-Box Market Size, and Share

Key Market Players

The playout automation & channel-in-a-box solution and service providers have implemented various types of organic and inorganic growth strategies, such as product upgrades, new product launches, partnerships, and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. Some major players in the playout automation & channel-in-a-box market include Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), Florical Systems (US), TSL Products (UK), Hardata (US), PlayBox Neo (Bulgaria), Hexaglobe (France), PlanetCast (India), Axel Technology (Italy), Aveco (Czech Republic), Anyware Video (France), Aplomb Technology (India), SI Media (Italy), Amagi (US), TVU Networks (US), Veset (Latvia), Evrideo (Israel), coralbay.tv (UK), Muvi (US), LTN Global Communications (US), and Zixi (US).

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Scope of the Report

Report Metrics

Details

Playout Automation Market size available for years

2017–2028

Base year considered

2022

Forecast period

2023–2028

Forecast units

USD (Billion)

Segments Covered

Offering, Channel Type, Coverage Area,  Channel Application, Vertical, and Region

Geographies covered

North America, Asia Pacific, Europe, Middle East & Africa, and Latin America

Companies covered

Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), Florical Systems (US), TSL Products (UK), Hardata (US), PlayBox Neo (Bulgaria), Hexaglobe (France), PlanetCast (India), Axel Technology (Italy), Aveco (Czech Republic), Anyware Video (France), Aplomb Technology (India), SI Media (Italy), Amagi (US), TVU Networks (US), Veset (Latvia), Evrideo (Israel), coralbay.tv (UK), Muvi (US), LTN Global Communications (US), and Zixi (US).

This research report categorizes the playout automation & channel-in-a-box market based on offering, channel type, coverage area, channel application, vertical, and region.

By Offering:
  • Solution
    • Playout Scheduling and Management
    • Master Control Automation Software
    • Media Asset & Content Management
    • Graphics and Branding Solutions
    • Graphics Playout Software
    • Traffic and Scheduling Software
    • Remote Playout Software
    • Ad-Insertion Software
    • Monitoring and Control Systems
    • Network Management Software
    • Other solutions
  • Solutions by Deployment Mode
    • Cloud
    • On-premise
  • Services
    • Consulting & Advisory Services
    • Installation & Deployment Services 
    • Support & Maintenance Services
    • Training & Education Services
    • Migration & Upgrades
By Channel Type:
  • Single Channel
  • Multiple Channel
  • Other Channels
By Coverage Area:
  • National Broadcasters
  • International Broadcasters
By Channel Application:
  • Broadcast TV Channels
    • National Broadcast Networks
    • Regional & Local Broadcast Channels
  • Cable & Satellite Tv Channels
  • News Production
  • Sports  
  • OTT Platforms
    • Subscription-Based OTT Channels
    • Ad-Supported OTT Channels
  • Web TV & Streaming Services
    • Independent Web TV Channels
    • Streaming Service-Specific Channels
  • Other Applications
By Vertical:
  • Media & Entertainment
  • Telecommunications
  • Education & Corporate Sector
  • Other Vertical
By Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia and New Zealand (ANZ)
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Turkey
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America

Recent Developments:

  • In November 2023, Avid Technology announced the completion of its acquisition by an affiliate of STG in an all-cash transaction valued at approximately $1.4 billion. The acquisition was previously announced on August 9, 2023, and approved by Avid stockholders on November 2, 2023.
  • In October 2023, Harmonic announced that its virtualized cOS broadband platform, previously known as CableOS, now offers a rich array of next-generation capabilities that further extend its unique market-leading position. These capabilities include unified DOCSIS 4.0, BoostD 3.1, simplified timing synchronization for DAA, hitless software upgrades, integrated Profile Management Application (PMA) intelligence, and significantly reduced data center power consumption.
  • In September 2023, Imagine Communications announced an innovative collaboration with Google Ad Manager that is set to transform converged TV advertising. This strategic collaboration empowers broadcasters and TV operators to seamlessly offer cross-platform campaigns while ensuring consistent ad placement across all delivery methods — be it linear, over-the-air, or internet-streamed CTV.
  • In September 2023, Pebble and Virtual AI partnered to address the growing FAST market; the two companies are combining market leading playout solutions with advanced traffic and planning capabilities to bring new levels of functionality for FAST services.
  • In April 2023, MSG Networks announced Harmonic as its strategic technology partner to provide MSG Networks with reliable and real-time scaling capabilities, ultimately enhancing the viewing experience for MSG+ subscribers. Harmonic's worldwide DevOps team reinforces the solution's reliability, ensuring high availability for uninterrupted streaming services.
  • In April 2023, Evertz showcased Evertz.io, a robust Software as a Service (SaaS) platform that revolutionizes the process of launching new channels and monetizing content across various distribution applications such as Over-the-Top (OTT), Direct-to-Consumer (DTC), Connected TV, and traditional Broadcast streaming, at NAB 2023.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 43)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
                    FIGURE 1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SEGMENTATION
                    TABLE 1 MARKET DETAILED SEGMENTATION
           1.3.2 REGIONAL SCOPE
                    FIGURE 2 REGIONAL SEGMENTATION
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 2 USD EXCHANGE RATES, 2018–2022
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
           1.6.1 IMPACT OF RECESSION
 
2 RESEARCH METHODOLOGY (Page No. - 50)
    2.1 RESEARCH DATA 
           FIGURE 3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 3 PRIMARY INTERVIEWS
                    2.1.2.1 Breakdown of primaries
                    2.1.2.2 Key industry insights
    2.2 DATA TRIANGULATION 
           FIGURE 4 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION 
           FIGURE 5 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
                    FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (SUPPLY SIDE): REVENUE OF VENDORS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (DEMAND SIDE): ESTIMATION OF GLOBAL MARKET SIZE, BY REGION
                    FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (SUPPLY SIDE): REVENUE GENERATED FROM SOLUTIONS/SERVICES
                    FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 (SUPPLY SIDE): ESTIMATION OF COLLECTIVE REVENUE OF ALL MARKET PLAYERS
                    FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4 (SUPPLY SIDE): COLLECTIVE REVENUE GENERATED FROM MARKET-RELATED SOLUTIONS/SERVICES
                    FIGURE 11 MARKET SIZE ESTIMATION - APPROACH 5 (DEMAND SIDE): SHARE OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS IN OVERALL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTION SPENDING
    2.4 FORECAST 
           TABLE 4 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS 
    2.6 RISK ASSESSMENT 
           2.6.1 TECHNICAL RISKS
           2.6.2 OPERATIONAL RISKS
           2.6.3 FINANCIAL RISKS
    2.7 RESEARCH LIMITATIONS 
    2.8 IMPLICATIONS OF RECESSION ON MARKET 
    2.9 FACTORS CONSIDERED TO ANALYZE RECESSION IMPACT ON MARKET 
 
3 EXECUTIVE SUMMARY (Page No. - 64)
    TABLE 5 GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2017–2022 (USD MILLION, Y-O-Y %) 
    TABLE 6 GLOBAL PLAYOUT AUTOMATION MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION, Y-O-Y %) 
    FIGURE 12 SOLUTIONS SEGMENT DOMINATED MARKET IN 2023 
    FIGURE 13 PLAYOUT SCHEDULING AND MANAGEMENT SEGMENT HELD LARGEST MARKET SHARE IN 2023 
    FIGURE 14 OTT PLATFORM SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 15 CONSULTING AND ADVISORY SERVICES SEGMENT DOMINA TED MARKET IN 2023 
    FIGURE 16 MULTIPLE CHANNEL SEGMENT DOMINATED MARKET IN 2023 
    FIGURE 17 CLOUD SEGMENT CAPTURED LARGER MARKET SHARE IN 2023 
    FIGURE 18 NATIONAL BROADCASTERS SEGMENT HELD LARGER MARKET SHARE IN 2023 
    FIGURE 19 MEDIA AND ENTERTAINMENT SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 
    FIGURE 20 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2023 
 
4 PREMIUM INSIGHTS (Page No. - 71)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 
           FIGURE 21 GROWING DEMAND FOR STREAMLINED CONTENT DELIVERY TO SPUR ADOPTION OF PLAYOUT AUTOMATION SOLUTIONS
    4.2 OVERVIEW OF RECESSION IN GLOBAL MARKET 
           FIGURE 22 MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023
    4.3 MARKET:  TOP THREE CHANNEL APPLICATIONS 
           FIGURE 23 SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    4.4 NORTH AMERICA: MARKET, BY OFFERING AND VERTICAL 
           FIGURE 24 SOLUTIONS SEGMENT AND MEDIA AND ENTERTAINMENT VERTICAL HELD LARGEST MARKET SHARES IN NORTH AMERICA IN 2023
    4.5 MARKET, BY REGION 
           FIGURE 25 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2023
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 74)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 26 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Escalating demand for video content across industries
                    5.2.1.2 Increase in demand for OTT services
                    5.2.1.3 Increasing engagement in HD and UHD content
                    5.2.1.4 Proliferation of live broadcasting
           5.2.2 RESTRAINTS
                    5.2.2.1 Rising expenses in content generation and persistent risk of content piracy
                    5.2.2.2 Issues pertaining to network connectivity and infrastructure
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing demand for multi-channel broadcasting
                    5.2.3.2 Surge in online education and e-learning
           5.2.4 CHALLENGES
                    5.2.4.1 Degradation of video quality due to inadequate internet service
                    5.2.4.2 Concerns pertaining to compatibility
    5.3 EVOLUTION OF MARKET 
           FIGURE 27 MARKET EVOLUTION
    5.4 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ARCHITECTURE 
           FIGURE 28 MARKET ARCHITECTURE
    5.5 VALUE CHAIN ANALYSIS 
           FIGURE 29 MARKET: VALUE CHAIN ANALYSIS
    5.6 ECOSYSTEM/MARKET MAP 
           TABLE 7 MARKET: ROLE OF PLAYERS IN ECOSYSTEM
           FIGURE 30 KEY PLAYERS IN MARKET ECOSYSTEM
           5.6.1 PLAYOUT AUTOMATION MARKET PLATFORM PROVIDERS
           5.6.2 MARKET SOFTWARE PROVIDERS
           5.6.3 MARKET SERVICE PROVIDERS
           5.6.4 MARKET CLOUD SERVICE PROVIDERS
           5.6.5 MARKET END USERS
           5.6.6 MARKET REGULATORY BODIES
    5.7 CASE STUDY ANALYSIS 
           5.7.1 LIVE STREAMING PLATFORM FUBOTV REAPED BENEFITS OF IP WORKFLOWS WITH ZIXI
           5.7.2 ACCUWEATHER LAUNCHED 24/7 LIVE WEATHER NEWS CHANNEL WITH AMAGI
           5.7.3 ROBERTS COMMUNICATIONS NETWORK SELECTED PLAYBOX NEO FOR PLAYOUT NEEDS
           5.7.4 RELIABILITY OF ZIXI ENABLED CUTTING-EDGE IP WORKFLOWS
           5.7.5 RADIO TELEVISYEN MALAYSIA SELECTED PLAYBOX NEO FOR ITS RTMKLIK DIGITAL MEDIA PLATFORM
    5.8 TECHNOLOGY ANALYSIS 
           5.8.1 KEY TECHNOLOGIES
                    5.8.1.1 AI/ML
                    5.8.1.2 Content delivery networks (CDNs)
                    5.8.1.3 Video compression
                    5.8.1.4 Video analytics
                    5.8.1.5 AR/VR
                    5.8.1.6 Metaverse
           5.8.2 COMPLEMENTARY TECHNOLOGIES
                    5.8.2.1 Big data
                    5.8.2.2 Cloud computing
                    5.8.2.3 Predictive analytics
           5.8.3 ADJACENT TECHNOLOGIES
                    5.8.3.1 Blockchain
                    5.8.3.2 IoT
                    5.8.3.3 Digital twins
    5.9 TARIFF AND REGULATORY LANDSCAPE 
           5.9.1 TARIFF RELATED TO PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOFTWARE
                    TABLE 8 TARIFF RELATED TO COMPUTER SERVICES AND SOFTWARE, 2022
           5.9.2 REGULATORY LANDSCAPE
                    5.9.2.1 Regulatory bodies, government agencies, and other organizations
                               TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                               TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                               TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                               TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                               TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.9.3 REGULATIONS: MARKET
                    5.9.3.1 North America
                               5.9.3.1.1 California Consumer Privacy Act (CCPA)
                               5.9.3.1.2 Federal Trade Commission (FTC) Regulations
                               5.9.3.1.3 CRTC (Canadian Radio-television and Telecommunications Commission) Regulations
                               5.9.3.1.4 FCC (Federal Communications Commission) Regulations
                    5.9.3.2 Europe
                               5.9.3.2.1 General Data Protection Regulation (GDPR)
                               5.9.3.2.2 KEK (Commission on Concentration in the Media) Regulations
                               5.9.3.2.3 ePrivacy Directive
                               5.9.3.2.4 Audiovisual Media Services Directive (AVMSD)
                    5.9.3.3 Asia Pacific
                               5.9.3.3.1 Personal Data Protection Acts (PDPA)
                               5.9.3.3.2 Australian Communications and Media Authority (ACMA) Standards
                               5.9.3.3.3 State Administration of Radio, Film, and Television (SARFT) Regulations
                               5.9.3.3.4 Ministry of Information and Broadcasting (MIB) Guidelines
                    5.9.3.4 Middle East & Africa
                               5.9.3.4.1 Saudi Broadcasting Authority (SBA) Regulations
                               5.9.3.4.2 Independent Communications Authority of South Africa (ICASA) Act
                               5.9.3.4.3 National Media Council (NMC) Regulations
                    5.9.3.5 Latin America
                               5.9.3.5.1 General Data Protection Regulation (LGPD) - Brazil
                               5.9.3.5.2 Federal Telecommunications Institute (IFT) Regulations
    5.10 PATENT ANALYSIS 
           5.10.1 METHODOLOGY
           5.10.2 PATENTS GRANTED AND APPLIED
                    TABLE 14 PATENTS GRANTED AND APPLIED, 2013–2023
           5.10.3 INNOVATIONS AND PATENT APPLICATIONS
                    FIGURE 31 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023
                    5.10.3.1 Top 10 applicants
                               FIGURE 32 TOP 10 PATENT APPLICANTS IN MARKET, 2013–2023
                               TABLE 15 TOP 20 PATENT OWNERS IN MARKET, 2013–2023
                               TABLE 16 LIST OF PATENTS GRANTED IN MARKET, 2023
                               FIGURE 33 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023
    5.11 PRICING ANALYSIS 
           5.11.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOFTWARE
                    FIGURE 34 AVERAGE SELLING PRICE TREND OF TOP 3 SOFTWARE SOLUTIONS OFFERED BY KEY PLAYERS
                    TABLE 17 AVERAGE SELLING PRICE TREND OF KEY PLAYERS: TOP 3 SOFTWARE SOLUTIONS
           5.11.2 INDICATIVE PRICING ANALYSIS, BY PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX VENDOR
                    TABLE 18 INDICATIVE PRICING LEVELS OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS
    5.12 KEY CONFERENCES AND EVENTS, 2023–2024 
                    TABLE 19 PLAYOUT AUTOMATION MARKET SIZE: DETAILED LIST OF CONFERENCES AND EVENTS
    5.13 PORTER’S FIVE FORCES ANALYSIS 
                    TABLE 20 PORTER’S FIVE FORCES IMPACT ON MARKET
                    FIGURE 35 PORTER’S FIVE FORCES ANALYSIS: PLAYOUT AUTOMATION MARKET SIZE
           5.13.1 THREAT OF NEW ENTRANTS
           5.13.2 THREAT OF SUBSTITUTES
           5.13.3 BARGAINING POWER OF SUPPLIERS
           5.13.4 BARGAINING POWER OF BUYERS
           5.13.5 INTENSITY OF COMPETITIVE RIVALRY
    5.14 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX TECHNOLOGY ROADMAP 
                    FIGURE 36 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX TECHNOLOGY ROADMAP
    5.15 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX BUSINESS MODELS 
           5.15.1 CLOUD-BASED PLAYOUT AUTOMATION
           5.15.2 CHANNEL-IN-A-BOX SOLUTIONS
           5.15.3 HYBRID MODELS
           5.15.4 SOFTWARE-AS-A-SERVICE (SAAS) MODELS
    5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 
                    FIGURE 37 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
    5.17 KEY STAKEHOLDERS & BUYING CRITERIA 
           5.17.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 38 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
                    TABLE 21 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
           5.17.2 BUYING CRITERIA
                    FIGURE 39 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
                    TABLE 22 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
 
6 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY OFFERING (Page No. - 119)
    6.1 INTRODUCTION 
           6.1.1 OFFERING: MARKET DRIVERS
                    FIGURE 40 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 23 PLAYOUT AUTOMATION MARKET SIZE, BY OFFERING,  2017–2022 (USD MILLION)
                    TABLE 24 MARKET, BY OFFERING,  2023–2028 (USD MILLION)
    6.2 SOLUTIONS 
           FIGURE 41 PLAYOUT SCHEDULING & MANAGEMENT SEGMENT RECORD HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 25 MARKET, BY SOLUTION,  2017–2022 (USD MILLION)
           TABLE 26 MARKET, BY SOLUTION,  2023–2028 (USD MILLION)
           TABLE 27 SOLUTIONS: PLAYOUT AUTOMATION MARKET SIZE, BY REGION,  2017–2022 (USD MILLION)
           TABLE 28 SOLUTIONS: MARKET, BY REGION,  2023–2028 (USD MILLION)
           6.2.1 PLAYOUT SCHEDULING AND MANAGEMENT
                    6.2.1.1 Broadcasters’ focus on seamless content delivery to boost demand for playout scheduling and management
                               TABLE 29 PLAYOUT SCHEDULING AND MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 30 PLAYOUT SCHEDULING AND MANAGEMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.2 MASTER CONTROL AUTOMATION SOFTWARE
                    6.2.2.1 Need to handle complexities associated with hybrid environments to propel adoption of master control automation
                               TABLE 31 MASTER CONTROL AUTOMATION SOFTWARE: PLAYOUT SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 32 MASTER CONTROL AUTOMATION SOFTWARE: PLAYOUT AUTOMATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
           6.2.3 MEDIA ASSET AND CONTENT MANAGEMENT
                    6.2.3.1 Need to efficiently manage entire content lifecycle to boost demand for media asset and content management solutions
                               TABLE 33 MEDIA ASSET AND CONTENT MANAGEMENT: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 34 MEDIA ASSET AND CONTENT MANAGEMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.4 GRAPHICS AND BRANDING SOLUTIONS
                    6.2.4.1 Rising focus on creating visually compelling content to boost adoption of graphics and branding solutions
                               TABLE 35 GRAPHICS AND BRANDING SOLUTIONS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 36 GRAPHICS AND BRANDING SOLUTIONS: PLAYOUT SOLUTIONS MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.5 GRAPHICS PLAYOUT SOFTWARE
                    6.2.5.1 Need to tailor graphics for specific delivery platforms to fuel demand for graphics playout software
                               TABLE 37 GRAPHICS PLAYOUT SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 38 GRAPHICS PLAYOUT SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.6 TRAFFIC AND SCHEDULING SOFTWARE
                    6.2.6.1 Growing complexity of broadcasting to induce demand for traffic and scheduling software
                               TABLE 39 TRAFFIC AND SCHEDULING SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 40 TRAFFIC AND SCHEDULING SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.7 REMOTE PLAYOUT SOFTWARE
                    6.2.7.1 Shift toward decentralized workflows in media industry to fuel demand for remote playout software
                               TABLE 41 REMOTE PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 42 REMOTE PLAYOUT SOFTWARE: MARKET,  BY REGION, 2023–2028 (USD MILLION)
           6.2.8 AD-INSERTION SOFTWARE
                    6.2.8.1 Ability to target specific audiences with relevant advertisements to boost adoption of ad-insertion software
                               TABLE 43 AD-INSERTION SOFTWARE: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 44 AD-INSERTION SOFTWARE: PLAYOUT SOLUTIONS MARKET,  BY REGION, 2023–2028 (USD MILLION)
           6.2.9 MONITORING AND CONTROL SYSTEMS
                    6.2.9.1 Need to minimize downtime and optimize broadcast performance to increase demand for monitoring and control systems
                               TABLE 45 MONITORING AND CONTROL SYSTEMS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 46 MONITORING AND CONTROL SYSTEMS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.10 NETWORK MANAGEMENT SOFTWARE
                    6.2.10.1 Need for centralized control over multiple channels to drive demand for network management software
                               TABLE 47 NETWORK MANAGEMENT SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 48 NETWORK MANAGEMENT SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.11 OTHER SOLUTIONS
                    TABLE 49 OTHER SOLUTIONS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 50 OTHER SOLUTIONS: MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.3 SERVICES 
           FIGURE 42 CONSULTING AND ADVISORY SERVICES SEGMENT TO GROW AT HIGHER CAGR  DURING FORECAST PERIOD
           6.3.1 CONSULTING AND ADVISORY SERVICES
                    6.3.1.1 Rapid evolution of broadcasting industry to increase requirement for consulting and advisory services
                               TABLE 51 CONSULTING AND ADVISORY SERVICES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 52 CONSULTING AND ADVISORY SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.2 INSTALLATION AND DEPLOYMENT SERVICES
                    6.3.2.1 Transition from traditional broadcast workflows to streamlined, automated processes to drive segmental growth
                               TABLE 53 INSTALLATION AND DEPLOYMENT SERVICES: PLAYOUT SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 54 INSTALLATION AND DEPLOYMENT SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.3 MAINTENANCE AND SUPPORT SERVICES
                    6.3.3.1 Need to ensure seamless operation and longevity of sophisticated broadcast technologies to drive segment
                               TABLE 55 MAINTENANCE AND SUPPORT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 56 MAINTENANCE AND SUPPORT SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.4 TRAINING AND EDUCATION SERVICES
                    6.3.4.1 Need for essential skills to efficiently handle broadcast workflows to drive segment
                               TABLE 57 TRAINING AND EDUCATION SERVICES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 58 TRAINING AND EDUCATION SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.5 MIGRATION AND UPGRADES
                    6.3.5.1 Transition from legacy systems to propel requirement for migration services
                               TABLE 59 MIGRATION AND UPGRADES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 60 MIGRATION AND UPGRADES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.4 DEPLOYMENT MODE 
           FIGURE 43 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD
           TABLE 61 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION)
           TABLE 62 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
           6.4.1 CLOUD
                    6.4.1.1 Scalability, flexibility, and cost-effectiveness offered by cloud-based solutions to foster segmental growth
                               TABLE 63 CLOUD: PLAYOUT SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 64 CLOUD: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.4.2 ON-PREMISES
                    6.4.2.1 Need for greater data security and compliance to fuel on-premises deployment of playout automation systems
                               TABLE 65 ON-PREMISES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 66 ON-PREMISES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY REGION, 2023–2028 (USD MILLION)
 
7 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY CHANNEL TYPE (Page No. - 144)
    7.1 INTRODUCTION 
           7.1.1 CHANNEL TYPE: MARKET DRIVERS
                    FIGURE 44 MULTIPLE CHANNEL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 67 MARKET, BY CHANNEL TYPE,  2017–2022 (USD MILLION)
                    TABLE 68 MARKET, BY CHANNEL TYPE,  2023–2028 (USD MILLION)
           7.1.2 SINGLE CHANNEL
                    7.1.2.1 Rise of smaller broadcasters and niche channels to propel demand for single-channel solutions
                               TABLE 69 SINGLE CHANNEL: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 70 SINGLE CHANNEL: MARKET, BY REGION, 2023–2028 (USD MILLION)
           7.1.3 MULTIPLE CHANNEL
                    7.1.3.1 Need to manage scheduling, graphics, and playout automation for numerous channels simultaneously to drive segment
                               TABLE 71 MULTIPLE CHANNEL: MARKET, BY REGION,  2017–2022 (USD MILLION)
                               TABLE 72 MULTIPLE CHANNEL: MARKET, BY REGION,  2023–2028 (USD MILLION)
           7.1.4 OTHER CHANNELS
                    TABLE 73 OTHER CHANNELS: MARKET, BY REGION,  2017–2022 (USD MILLION)
                    TABLE 74 OTHER CHANNELS: MARKET, BY REGION,  2023–2028 (USD MILLION)
 
8 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY COVERAGE AREA (Page No. - 150)
    8.1 INTRODUCTION 
           8.1.1 COVERAGE AREA: MARKET DRIVERS
                    FIGURE 45 NATIONAL BROADCASTERS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 75 MARKET, BY COVERAGE AREA,  2017–2022 (USD MILLION)
                    TABLE 76 MARKET, BY COVERAGE AREA,  2023–2028 (USD MILLION)
           8.1.2 NATIONAL BROADCASTERS
                    8.1.2.1 Need to streamline operations in changing broadcasting environment to boost adoption of CiaB solutions
                               TABLE 77 NATIONAL BROADCASTERS: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 78 NATIONAL BROADCASTERS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.1.3 INTERNATIONAL BROADCASTERS
                    8.1.3.1 Focus on elevating efficiency and sophistication of broadcasting operations to lead to adoption of CiaB solutions
                               TABLE 79 INTERNATIONAL BROADCASTERS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 80 INTERNATIONAL BROADCASTERS: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
9 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY CHANNEL APPLICATION (Page No. - 155)
    9.1 INTRODUCTION 
           9.1.1 CHANNEL APPLICATION: MARKET DRIVERS
                    FIGURE 46 SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 81 MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION)
                    TABLE 82 MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION)
           9.1.2 BROADCAST TV CHANNELS
                    9.1.2.1 Rising focus of broadcasters on enhancing content quality to boost adoption of playout automation
                               TABLE 83 BROADCAST TV CHANNELS: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 84 BROADCAST TV CHANNELS: MARKET,  BY REGION, 2023–2028 (USD MILLION)
                               9.1.2.1.1 National broadcast networks
                               9.1.2.1.2 Regional and local broadcast channels
           9.1.3 CABLE AND SATELLITE TV CHANNELS
                    9.1.3.1 Need to ensure seamless and error-free transmission of scheduled content to boost adoption of CiaB solutions
                               TABLE 85 CABLE AND SATELLITE TV CHANNELS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 86 CABLE AND SATELLITE TV CHANNELS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           9.1.4 NEWS PRODUCTION
                    9.1.4.1 Integration of graphics for immersive and visually engaging news to fuel market growth
                               TABLE 87 NEWS PRODUCTION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION,  2017–2022 (USD MILLION)
                               TABLE 88 NEWS PRODUCTION: MARKET, BY REGION,  2023–2028 (USD MILLION)
           9.1.5 SPORTS
                    9.1.5.1 Demand for real-time, engaging sports content to drive adoption of playout automation and CiaB solutions
                               TABLE 89 SPORTS: MARKET, BY REGION,  2017–2022 (USD MILLION)
                               TABLE 90 SPORTS: MARKET, BY REGION,  2023–2028 (USD MILLION)
           9.1.6 OTT PLATFORMS
                    9.1.6.1 Ability to provide better content personalization and efficient recommendation engines to drive market
                               TABLE 91 OTT PLATFORMS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 92 OTT PLATFORMS: MARKET, BY REGION, 2023–2028 (USD MILLION)
                               9.1.6.1.1 Subscription-based OTT channels
                               9.1.6.1.2 Ad-supported OTT channels
           9.1.7 WEB TV AND STREAMING SERVICES
                    9.1.7.1 Growing demand for personalized content to propel adoption of playout solutions market
                               TABLE 93 WEB TV AND STREAMING SERVICES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 94 WEB TV AND STREAMING SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
                               9.1.7.1.1 Independent web TV channels
                               9.1.7.1.2 Streaming service special channels
           9.1.8 OTHER APPLICATIONS
                               TABLE 95 OTHER APPLICATIONS: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 96 OTHER APPLICATIONS: MARKET,  BY REGION, 2023–2028 (USD MILLION)
 
10 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY VERTICAL (Page No. - 167)
     10.1 INTRODUCTION 
             10.1.1 VERTICAL: MARKET DRIVERS
                       FIGURE 47 EDUCATION AND CORPORATE SECTOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                       TABLE 97 MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 98 MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
     10.2 MEDIA AND ENTERTAINMENT 
             10.2.1 NEED FOR EFFICIENT BROADCAST OPERATIONS TO BOOST ADOPTION OF PLAYOUT AUTOMATION AND CHANNEL-IN-A-BOX SOLUTIONS
                       TABLE 99 MEDIA AND ENTERTAINMENT: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                       TABLE 100 MEDIA AND ENTERTAINMENT: MARKET,  BY REGION, 2023–2028 (USD MILLION)
                       10.2.1.1 News broadcasting
                                   10.2.1.1.1 24x7 news channels
                                   10.2.1.1.2 Specialized news networks
                                   10.2.1.1.3 Online news portals
                       10.2.1.2 Sports broadcasting
                                   10.2.1.2.1 Live sports events
                                   10.2.1.2.2 Sports analysis and commentary
                                   10.2.1.2.3 Sports highlights and shows
                       10.2.1.3 Advertising and marketing
                                   10.2.1.3.1 Ad agencies and campaigns
                                   10.2.1.3.2 Branding and promotions
                                   10.2.1.3.3 Digital advertising networks
                       10.2.1.4 Others
     10.3 TELECOMMUNICATIONS 
             10.3.1 NEED TO OPTIMIZE VIDEO DELIVERY NETWORKS TO LEAD TO INVESTMENTS IN ADVANCED PLAYOUT SOLUTIONS
                       TABLE 101 TELECOMMUNICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY REGION, 2017–2022 (USD MILLION)
                       TABLE 102 TELECOMMUNICATIONS: MARKET,  BY REGION, 2023–2028 (USD MILLION)
                       10.3.1.1 Telecom service providers
                                   10.3.1.1.1 Mobile network operators (MNOs)
                                   10.3.1.1.2 Internet service providers (ISPs)
                                   10.3.1.1.3 Cable operators
                                   10.3.1.1.4 Satellite communication providers
                       10.3.1.2 Telecom equipment manufacturers
                       10.3.1.3 Telecom infrastructure development companies
                       10.3.1.4 Telecom content delivery networks (CDNs)
                       10.3.1.5 Others
     10.4 EDUCATION AND CORPORATE SECTOR 
             10.4.1 DEMAND FOR SEAMLESS LIVE STREAMING OF LECTURES AND ON-DEMAND EDUCATIONAL CONTENT TO DRIVE MARKET
                       TABLE 103 EDUCATION AND CORPORATE SECTOR: MARKET, BY REGION, 2017–2022 (USD MILLION)
                       TABLE 104 EDUCATION AND CORPORATE SECTOR: MARKET, BY REGION, 2023–2028 (USD MILLION)
                       10.4.1.1 Universities and colleges
                       10.4.1.2 Corporate training and development
                       10.4.1.3 K-12 education
                       10.4.1.4 Others
     10.5 OTHER VERTICALS 
               TABLE 105 OTHER VERTICALS: MARKET, BY REGION, 2017–2022 (USD MILLION)
               TABLE 106 OTHER VERTICALS: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
11 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION (Page No. - 180)
     11.1 INTRODUCTION 
               FIGURE 48 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
               FIGURE 49 SOUTH AFRICA TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 107 MARKET, BY REGION,  2017–2022 (USD MILLION)
               TABLE 108 MARKET, BY REGION,  2023–2028 (USD MILLION)
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: RECESSION IMPACT
                       FIGURE 50 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 109 NORTH AMERICA: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 110 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 111 NORTH AMERICA: MARKET, BY SOLUTION, 2017–2022 (USD MILLION)
                       TABLE 112 NORTH AMERICA: MARKET, BY SOLUTION, 2023–2028 (USD MILLION)
                       TABLE 113 NORTH AMERICA: MARKET, BY SERVICE, 2017–2022 (USD MILLION)
                       TABLE 114 NORTH AMERICA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 115 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2017–2022 (USD MILLION)
                       TABLE 116 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 117 NORTH AMERICA: MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION)
                       TABLE 118 NORTH AMERICA: MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION)
                       TABLE 119 NORTH AMERICA: MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 120 NORTH AMERICA: MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 121 NORTH AMERICA: MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION)
                       TABLE 122 NORTH AMERICA: MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION)
                       TABLE 123 NORTH AMERICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 124 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 125 NORTH AMERICA: MARKET, BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 126 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.2.3 US
                       11.2.3.1 Technological advancements, ever-evolving media landscape, and rising demand for streamlined broadcasting to drive market
             11.2.4 CANADA
                       11.2.4.1 Versatile broadcasting landscape, need for flexible and innovative playout solutions, and shift to HD and UHD broadcasting to propel market
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: RECESSION IMPACT
                       TABLE 127 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                       TABLE 128 EUROPE: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                       TABLE 129 EUROPE: MARKET, BY SOLUTION,  2017–2022 (USD MILLION)
                       TABLE 130 EUROPE: MARKET, BY SOLUTION,  2023–2028 (USD MILLION)
                       TABLE 131 EUROPE: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                       TABLE 132 EUROPE: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                       TABLE 133 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2017–2022 (USD MILLION)
                       TABLE 134 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 135 EUROPE: MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION)
                       TABLE 136 EUROPE: MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION)
                       TABLE 137 EUROPE: MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 138 EUROPE: MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 139 EUROPE: MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION)
                       TABLE 140 EUROPE: MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION)
                       TABLE 141 EUROPE: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 142 EUROPE: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
                       TABLE 143 EUROPE: MARKET, BY COUNTRY,  2017–2022 (USD MILLION)
                       TABLE 144 EUROPE: MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
             11.3.3 UK
                       11.3.3.1 Broadcasters’ focus on enhancing efficiency and reducing operational costs to drive market
             11.3.4 GERMANY
                       11.3.4.1 Increasing need for efficient content delivery and personalized and interactive content to drive market
             11.3.5 FRANCE
                       11.3.5.1 Technological innovation, evolving media landscape, and increasing competition in media industry to drive market
             11.3.6 SPAIN
                       11.3.6.1 Need for cost-effective and efficient broadcasting solutions to boost demand for playout automation & channel-in-a-box solutions
             11.3.7 ITALY
                       11.3.7.1 Rich cultural heritage, diverse media landscape, and push toward high-quality broadcasting to propel market
             11.3.8 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: RECESSION IMPACT
                       FIGURE 51 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SNAPSHOT
                       TABLE 145 ASIA PACIFIC: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 146 ASIA PACIFIC: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 147 ASIA PACIFIC: MARKET, BY SOLUTION, 2017–2022 (USD MILLION)
                       TABLE 148 ASIA PACIFIC: MARKET, BY SOLUTION, 2023–2028 (USD MILLION)
                       TABLE 149 ASIA PACIFIC: MARKET, BY SERVICE, 2017–2022 (USD MILLION)
                       TABLE 150 ASIA PACIFIC: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 151 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2017–2022 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION)
                       TABLE 155 ASIA PACIFIC: MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 156 ASIA PACIFIC: MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 157 ASIA PACIFIC: MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION)
                       TABLE 158 ASIA PACIFIC: MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION)
                       TABLE 159 ASIA PACIFIC: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 160 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 161 ASIA PACIFIC: MARKET, BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 162 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.4.3 CHINA
                       11.4.3.1 Expansion of media and broadcasting industry and rising demand for high-quality content to drive market
             11.4.4 JAPAN
                       11.4.4.1 Shift toward IP-based broadcasting and incorporation of 8K resolution technologies to drive market
             11.4.5 INDIA
                       11.4.5.1 Expanding and dynamic media landscape and rising digital content consumption to drive market
             11.4.6 SOUTH KOREA
                       11.4.6.1 Rising demand for UHD and HDR content and efficient broadcasting operations to drive market
             11.4.7 ANZ
                       11.4.7.1 Adoption of advanced technologies and need for cost-effective and efficient broadcasting solutions to propel market
             11.4.8 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
                       TABLE 163 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET,  BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 164 MIDDLE EAST & AFRICA: MARKET,  BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 165 MIDDLE EAST & AFRICA: MARKET,  BY SOLUTION, 2017–2022 (USD MILLION)
                       TABLE 166 MIDDLE EAST & AFRICA: MARKET,  BY SOLUTION, 2023–2028 (USD MILLION)
                       TABLE 167 MIDDLE EAST & AFRICA: MARKET,  BY SERVICE, 2017–2022 (USD MILLION)
                       TABLE 168 MIDDLE EAST & AFRICA: MARKET,  BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 169 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION)
                       TABLE 170 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 171 MIDDLE EAST & AFRICA: MARKET,  BY CHANNEL TYPE, 2017–2022 (USD MILLION)
                       TABLE 172 MIDDLE EAST & AFRICA: MARKET,  BY CHANNEL TYPE, 2023–2028 (USD MILLION)
                       TABLE 173 MIDDLE EAST & AFRICA: MARKET,  BY CHANNEL APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 174 MIDDLE EAST & AFRICA: MARKET,  BY CHANNEL APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 175 MIDDLE EAST & AFRICA: MARKET,  BY COVERAGE AREA, 2017–2022 (USD MILLION)
                       TABLE 176 MIDDLE EAST & AFRICA: MARKET,  BY COVERAGE AREA, 2023–2028 (USD MILLION)
                       TABLE 177 MIDDLE EAST & AFRICA: MARKET,  BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 178 MIDDLE EAST & AFRICA: MARKET,  BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 179 MIDDLE EAST & AFRICA: MARKET,  BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 180 MIDDLE EAST & AFRICA: MARKET,  BY COUNTRY, 2023–2028 (USD MILLION)
             11.5.3 UAE
                       11.5.3.1 Increasing demand for efficient broadcasting solutions to propel market
             11.5.4 SOUTH ARABIA
                       11.5.4.1 Ambitious Vision 2030 initiative, focus on digitalization and innovation, and transformation in media sector to drive market
             11.5.5 SOUTH AFRICA
                       11.5.5.1 Need for localized content, expansion of digital terrestrial television, and adoption of OTT services to propel market
             11.5.6 TURKEY
                       11.5.6.1 Government's focus on modernizing media sector and promoting cultural exports to drive market
             11.5.7 REST OF MIDDLE EAST
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: RECESSION IMPACT
                       TABLE 181 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 182 LATIN AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 183 LATIN AMERICA: MARKET, BY SOLUTION, 2017–2022 (USD MILLION)
                       TABLE 184 LATIN AMERICA: MARKET, BY SOLUTION, 2023–2028 (USD MILLION)
                       TABLE 185 LATIN AMERICA: MARKET, BY SERVICE, 2017–2022 (USD MILLION)
                       TABLE 186 LATIN AMERICA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 187 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2017–2022 (USD MILLION)
                       TABLE 188 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET,  BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 189 LATIN AMERICA: MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION)
                       TABLE 190 LATIN AMERICA: MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION)
                       TABLE 191 LATIN AMERICA: MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 192 LATIN AMERICA: MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 193 LATIN AMERICA: MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION)
                       TABLE 194 LATIN AMERICA: MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION)
                       TABLE 195 LATIN AMERICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 196 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 197 LATIN AMERICA: MARKET, BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 198 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.6.3 BRAZIL
                       11.6.3.1 Continuous expansion of broadcasting industry and shift toward HD and UHD broadcasting to propel market
             11.6.4 MEXICO
                       11.6.4.1 Increasing demand for streamlined broadcasting processes and transition to digital broadcasting to drive market
             11.6.5 ARGENTINA
                       11.6.5.1 Digital transformation of media industry and government initiatives to encourage digitalization to propel market
             11.6.6 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE (Page No. - 225)
     12.1 OVERVIEW 
     12.2 STRATEGIES ADOPTED BY MAJOR PLAYERS,  JANUARY 2021– DECEMBER 2023 
               TABLE 199 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS, JANUARY 2021– DECEMBER 2023
     12.3 REVENUE ANALYSIS, 2018–2022 
               FIGURE 52 REVENUE ANALYSIS OF TOP THREE PLAYERS, 2018–2022
     12.4 MARKET SHARE ANALYSIS 
               FIGURE 53 MARKET SHARE ANALYSIS, 2022
               TABLE 200 MARKET SHARE ANALYSIS
     12.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 
               FIGURE 54 BRAND/PRODUCT COMPARATIVE ANALYSIS
     12.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS 
               FIGURE 55 EV/EBITDA OF KEY PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX VENDORS
               FIGURE 56 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
     12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS 
             12.7.1 STARS
             12.7.2 EMERGING LEADERS
             12.7.3 PERVASIVE PLAYERS
             12.7.4 PARTICIPANTS
                       FIGURE 57 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: COMPANY EVALUATION MATRIX,  (KEY PLAYERS), 2022
             12.7.5 COMPANY FOOTPRINT
                       TABLE 201 OVERALL COMPANY FOOTPRINT (24 KEY COMPANIES)
                       TABLE 202 PRODUCT FOOTPRINT (24 KEY COMPANIES)
                       TABLE 203 VERTICAL FOOTPRINT (24 KEY COMPANIES)
                       TABLE 204 REGIONAL FOOTPRINT (24 KEY COMPANIES)
     12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES 
             12.8.1 PROGRESSIVE COMPANIES
             12.8.2 RESPONSIVE COMPANIES
             12.8.3 DYNAMIC COMPANIES
             12.8.4 STARTING BLOCKS
                       FIGURE 58 MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2022
             12.8.5 COMPETITIVE BENCHMARKING
                       TABLE 205 MARKET: LIST OF KEY STARTUPS/SMES
                       TABLE 206 MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES
     12.9 COMPETITIVE SCENARIOS AND TRENDS 
             12.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 207 MARKET: PRODUCT LAUNCHES,  FEBRUARY 2021–OCTOBER 2023
             12.9.2 DEALS
                       TABLE 208 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DEALS, APRIL 2020–NOVEMBER 2023
 
13 COMPANY PROFILES (Page No. - 252)
     13.1 INTRODUCTION 
     13.2 KEY PLAYERS 
(Business overview, Products /Solutions/Services offered, Recent developments, MnM view, Key strengths, Strategic choices made, and Weaknesses and Competitive threats)*
             13.2.1 HARMONIC
                       TABLE 209 HARMONIC: COMPANY OVERVIEW
                       FIGURE 59 HARMONIC: COMPANY SNAPSHOT
                       TABLE 210 HARMONIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 211 HARMONIC: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 212 HARMONIC: DEALS
             13.2.2 EVERTZ
                       TABLE 213 EVERTZ: COMPANY OVERVIEW
                       FIGURE 60 EVERTZ: COMPANY SNAPSHOT
                       TABLE 214 EVERTZ: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 215 EVERTZ: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 216 EVERTZ: DEALS
             13.2.3 PEBBLE BEACH SYSTEMS
                       TABLE 217 PEBBLE BEACH SYSTEMS: COMPANY OVERVIEW
                       TABLE 218 PEBBLE BEACH SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 219 PEBBLE BEACH SYSTEMS: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 220 PEBBLE BEACH SYSTEMS: DEALS
             13.2.4 IMAGINE COMMUNICATIONS
                       TABLE 221 IMAGINE COMMUNICATIONS: COMPANY OVERVIEW
                       TABLE 222 IMAGINE COMMUNICATIONS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 223 IMAGINE COMMUNICATIONS: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 224 IMAGINE COMMUNICATIONS: DEALS
             13.2.5 AVID TECHNOLOGY
                       TABLE 225 AVID TECHNOLOGY: COMPANY OVERVIEW
                       TABLE 226 AVID TECHNOLOGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 227 AVID TECHNOLOGY: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 228 AVID TECHNOLOGY: DEALS
             13.2.6 GRASS VALLEY
                       TABLE 229 GRASS VALLEY: COMPANY OVERVIEW
                       TABLE 230 GRASS VALLEY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 231 GRASS VALLEY: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 232 GRASS VALLEY: DEALS
             13.2.7 BRIGHTCOVE
                       TABLE 233 BRIGHTCOVE: COMPANY OVERVIEW
                       FIGURE 61 BRIGHTCOVE: COMPANY SNAPSHOT
                       TABLE 234 BRIGHTCOVE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 235 BRIGHTCOVE: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 236 BRIGHTCOVE: DEALS
             13.2.8 CINEGY
                       TABLE 237 CINEGY: COMPANY OVERVIEW
                       TABLE 238 CINEGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 239 CINEGY: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 240 CINEGY: DEALS
             13.2.9 PIXEL POWER
                       TABLE 241 PIXEL POWER: COMPANY OVERVIEW
                       TABLE 242 PIXEL POWER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 243 PIXEL POWER: DEALS
             13.2.10 ENCO SYSTEMS
                       TABLE 244 ENCO SYSTEMS: COMPANY OVERVIEW
                       TABLE 245 ENCO SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 246 ENCO SYSTEMS: DEALS
             13.2.11 BROADSTREAM SOLUTIONS
                       TABLE 247 BROADSTREAM SOLUTIONS: COMPANY OVERVIEW
                       TABLE 248 BROADSTREAM SOLUTIONS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 249 BROADSTREAM SOLUTIONS: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 250 BROADSTREAM SOLUTIONS: DEALS
             13.2.12 PLAYBOX TECHNOLOGY
                       TABLE 251 PLAYBOX TECHNOLOGY: COMPANY OVERVIEW
                       TABLE 252 PLAYBOX TECHNOLOGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 253 PLAYBOX TECHNOLOGY: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 254 PLAYBOX TECHNOLOGY: DEALS
     13.3 OTHER PLAYERS 
             13.3.1 FLORICAL SYSTEMS
             13.3.2 TSL PRODUCTS
             13.3.3 HARDATA
             13.3.4 PLAYBOX NEO
             13.3.5 HEXAGLOBE
             13.3.6 PLANETCAST
             13.3.7 AXELTECH
             13.3.8 AVECO S.R.O.
             13.3.9 ANYWARE VIDEO
             13.3.10 APLOMB TECHNOLOGIES
             13.3.11 SI-MEDIA SRL
             13.3.12 AMAGI
     13.4 STARTUPS/SMES 
             13.4.1 TVU NETWORKS
             13.4.2 VESET
             13.4.3 EVRIDEO
             13.4.4 CORALBAY.TV LTD.
             13.4.5 MUVI
             13.4.6 LTN GLOBAL COMMUNICATIONS, INC.
             13.4.7 ZIXI
*Details on Business overview, Products /Solutions/Services offered, Recent developments, Product launches, MnM view, Key strengths, Strategic choices made, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
 
14 ADJACENT AND RELATED MARKETS (Page No. - 302)
     14.1 INTRODUCTION 
     14.2 VIDEO PROCESSING PLATFORM MARKET  - GLOBAL FORECAST TO 2028 
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
                       14.2.2.1 Video processing platform market, by component
                                   TABLE 255 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                                   TABLE 256 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       14.2.2.2 Video processing platform market, by application
                                   TABLE 257 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                                   TABLE 258 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       14.2.2.3 Video processing platform market, by content type
                                   TABLE 259 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION)
                                   TABLE 260 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION)
                       14.2.2.4 Video processing platform market, by vertical
                                   TABLE 261 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                                   TABLE 262 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       14.2.2.5 Video processing platform market, by region
                                   TABLE 263 VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2019–2022 (USD MILLION)
                                   TABLE 264 VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)
     14.3 VIDEO STREAMING SOFTWARE MARKET  - GLOBAL FORECAST TO 2028 
             14.3.1 MARKET DEFINITION
             14.3.2 MARKET OVERVIEW
                       14.3.2.1 Video streaming software market, by component
                                   TABLE 265 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                                   TABLE 266 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       14.3.2.2 Video streaming software market, by streaming type
                                   TABLE 267 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, 2019–2022 (USD MILLION)
                                   TABLE 268 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION)
                       14.3.2.3 Video streaming software market, by deployment mode
                                   TABLE 269 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE,  2019–2022 (USD MILLION)
                                   TABLE 270 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE,  2023–2028 (USD MILLION)
                       14.3.2.4 Video streaming software market, by delivery channel
                                   TABLE 271 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL,  2019–2022 (USD MILLION)
                                   TABLE 272 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL,  2023–2028 (USD MILLION)
                       14.3.2.5 Video streaming software market, by monetization model
                                   TABLE 273 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL,  2019–2022 (USD MILLION)
                                   TABLE 274 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL,  2023–2028 (USD MILLION)
                       14.3.2.6 Video streaming software market, by vertical
                                   TABLE 275 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                                   TABLE 276 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       14.3.2.7 Video streaming software market, by region
                                   TABLE 277 VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION)
                                   TABLE 278 VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION)
 
15 APPENDIX (Page No. - 313)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

The playout automation & channel-in-a-box market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred playout automation & channel-in-a-box providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Secondary Research

In the secondary research process, various sources were referred to, for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendors' websites. Additionally, playout automation & channel-in-a-box spending of various countries were extracted from the respective sources. Secondary research was mainly used to obtain key information related to the industry’s value chain and supply chain to identify key players based on solutions, services, market classification, and segmentation according to offerings of major players, industry trends related to solutions, services, deployment modes, approach, business function, application, vertical, and regions, and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and playout automation & channel-in-a-box expertise; related key executives from playout automation & channel-in-a-box solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using playout automation & channel-in-a-box solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of playout automation & channel-in-a-box solutions and services, which would impact the overall playout automation & channel-in-a-box market.

Playout Automation & Channel-in-a-Box Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

COMPANY NAME

DESIGNATION

Amagi

Senior Manager

Zixi

Solutions Engineering Manager (Software Defined Video Platform)

Amagi

Lead Product Manager

Playout Automation Market Size Estimation

In the bottom-up approach, the adoption rate of playout automation & channel-in-a-box solutions and services among different end users in key countries concerning their regions contributing the most to the market share was identified. For cross-validation, the adoption of playout automation & channel-in-a-box solutions and services among industries and different use cases concerning their regions was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the playout automation & channel-in-a-box market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major playout automation & channel-in-a-box providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall playout automation & channel-in-a-box market size and segments’ size were determined and confirmed using the study.

Global Playout Automation & Channel-in-a-Box Market Size: Bottom-Up and Top-Down Approach:

Playout Automation & Channel-in-a-Box Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the playout automation & channel-in-a-box market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major playout automation & channel-in-a-box providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall playout automation & channel-in-a-box market size and segments’ size were determined and confirmed using the study.

Market Definition

Playout automation is a complete solution that eliminates major operational challenges regarding scheduling and playout with the help of automated IT-based environment. The playout automation solution assists broadcasters to deliver correct content vis-à-vis channel, on relevant platform at the right time. The integrated playout automation/channel-in-a-box is a single PC-based device which playouts the content for a single channel by inserting third party I/O cards.

Stakeholders

  • Playout automation & channel-in-a-box vendors
  • Playout automation & channel-in-a-box service vendors
  • Managed service providers
  • Support and maintenance service providers
  • System Integrators (SIs)/migration service providers
  • Value-Added Resellers (VARs) and distributors
  • Distributors and Value-added Resellers (VARs)
  • System Integrators (SIs)
  • Independent Software Vendors (ISV)
  • Third-party providers
  • Technology providers

Report Objectives

  • To define, describe, and predict the playout automation & channel-in-a-box market by offering (solution and services), channel type, channel application, coverage area, vertical, and region
  • To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze the micro markets with respect to individual growth trends, prospects, and their contribution to the total market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of segments for five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies.
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the market
  • To analyze the impact of recession across all the regions across the playout automation & channel-in-a-box market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product quadrant, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis

  • Further breakup of the North American playout automation & channel-in-a-box market
  • Further breakup of the European market
  • Further breakup of the Asia Pacific market
  • Further breakup of the Middle Eastern & African market
  • Further breakup of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players (up to five)
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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Report Code
TC 1246
Published ON
Feb, 2024
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