Cloud Computing Market

AWS (US) and Microsoft (US) are leading players in Cloud Computing Market

The global cloud computing market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period, to reach USD 623.3 billion by 2023 from USD 272.0 billion in 2018. Increased productivity, reduced time and costs, and enhanced focus on customer experience are expected to spur the demand for cloud computing offerings across the globe.

The cloud computing market includes major vendors, such as AWS (US), Microsoft (US), Google (US), Alibaba (China), SAP (Germany), IBM (US), Oracle (US), VMware (US), Rackspace (US), Salesforce (US), Adobe (US), Verizon (US), CenturyLink (US), Fujitsu (Japan), and NTT Communications (Japan).

The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as Google, AWS, and Microsoft have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the cloud computing market.

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AWS is one of the leading providers of cloud computing services. The company offers highly reliable, scalable, and low-cost IT infrastructure services on cloud.  Its cloud product offerings include networking and content delivery, compute, and storage. AWS has focused its efforts on strengthening its product portfolio; for instance, AWS launched EC2 compute instances for its Snowball Edge appliance. The availability of EC2 compute instances would give the appliance an edge over other appliances that target production environments. AWS also partners with other technology companies to innovate and maintain a competitive position in the market. In June 2017, AWS signed an agreement with Zadara Storage, an innovative provider of Storage-as-a-Service (STaaS) offerings. Zadara Storage announced that it had expanded the availability of the VPSA Storage Array service offering to AWS in London, UK. This offering enables AWS customers to leverage the benefits of Zadara Storage cloud offerings. Additionally, AWS customers can easily and automatically replicate data between London, Frankfurt, or Dublin data center locations of Zadara Storage.

Microsoft’s major cloud offerings include SaaS (Microsoft Dynamics Online [Enterprise Resource Planning (ERP) + Customer Relationship Management (CRM)] and O365 Online), and Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) (Microsoft Azure [compute, integration, and networking]). Microsoft Azure enables businesses to build, manage, and deploy applications on global networks easily and quickly. The company follows organic and inorganic growth strategies. For instance, Microsoft announced to enable government customers to run the cloud technology on their own servers to make Azure more appealing to local and federal agencies. The company offered a combination of its Azure Stack and Azure Government products in the mid of 2018. Moreover, Microsoft partnered with SAP to give customers a trusted path to digital transformation in cloud. With this partnership, the companies would co-engineer, go to market together with premier solutions, and provide joint support services to deliver the best cloud experience to customers.

Related Reports:

Cloud Computing Market by Service Model (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)), Deployment Model (Public, Private, and Hybrid), Organization Size, Workload, Vertical, and Region - Global Forecast to 2023

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Report Code
TC 1228
RI Published ON
2/25/2019
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