Cloud Infrastructure Services Market

New product launches, acquisitions, and partnerships/collaborations are some of the significant strategies deployed by the major players to grow further in the Cloud Infrastructure Services Market

MarketsandMarkets expects the cloud infrastructure services market to grow from USD 30.00 billion in 2018 to USD 81.29 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period (2018–2023). Major growth drivers for the market include digitalization, changing perception toward the cloud, increasing government spending on technologies, implementation of cloud initiatives by governments, and the growing awareness of the benefits of the cloud.

The cloud infrastructure services market includes major vendors, such as IBM (US), Microsoft (US), AWS (US), Oracle (US), Google (US), Alibaba (China), Fujitsu (Japan), Rackspace (US), DigitalOcean (US), Verizon (US), VMware (US), CenturyLink (US), Bluelock (US), Dimension Data (South Africa), OVH (France), Interoute (UK), Joyent (US), Skytap (US), Virtuestream (US), ProfitBricks (Germany), Tencent (China), DXC (US), AT&T (US), NEC (Japan), and Navisite (US). These players have embraced various growth strategies to expand their presence in the market and increase their market shares. New product launches, acquisitions, and partnerships/collaborations are some of the significant strategies deployed by the major players to grow further in the cloud infrastructure services market.

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AWS, a business unit of Amazon, is one of the major providers of cloud infrastructure services across the globe. The company provides a broad range of services including global compute, storage, database, and other services. AWS has focused on organic growth through product innovations. These products enable efficient management of the cloud infrastructure on AWS. The company provides cloud infrastructure offerings which provide easy and secure access of critical data at low costs with the flexibility to optimize resources as per the business needs. For instance, in July 2018, AWS released EC2 compute instances for its Snowball Edge appliance. The availability of EC2 compute instances is expected to give the system an edge over other appliances that target such environments. In November 2016, AWS launched 2 new hybrid services: AWS Greengrass and AWS Snowball Edge to help customers extend the AWS Cloud to connected devices. An increased focus on organic growth strategies has helped AWS gain a leading position in the cloud infrastructure services market.

Microsoft is a leading provider of platforms for enterprise solutions, such as mobile and cloud-based environments. The company also provides its users with economical and convenient products that are integrated with the latest technological solutions and services. Microsoft’s strategy requires it to continuously invest in data centers and other infrastructure to support devices and services. It primarily focuses on developing and marketing both software and hardware services. The company has focused its strategic efforts on partnerships to further strengthen its position in the market. In May 2018, Microsoft partnered with Red Hat to introduce the first jointly managed OpenShift offering in the public cloud, combining the power of Red Hat OpenShift and Azure, Microsoft’s public cloud. Earlier in June 2017, Microsoft partnered with MOBILY, a Saudi Arabia-based company and the commercial name for Etihad Etisalat Co.,  to drive help increase the adoption of Microsoft cloud products in the Saudi Arabian market.

Related Reports:

Cloud Infrastructure Services Market by Service Type (Storage as a Service, Compute as a Service, Disaster Recovery and Backup as a Service), Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2023

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Report Code
TC 3123
Published ON
Oct, 2018
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