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3. Partnerships, Agreements, Mergers & Acquisitions, and New Product Developments to Achieve Growth in the Global Cloud Orchestration Market

Cloud orchestration allows end users to manage and monitor resources through the network from various distributed and connected resources. MarketsandMarkets forecasts the cloud orchestration market to grow from USD 4.95 Billion in 2016 to USD 14.17 Billion by 2021, at a CAGR of 23.4% from 2016 to 2021. The rapid growth in the cloud orchestration market is mainly owing to the increase in the need of resource optimization among Small and Medium Enterprises (SMEs).

The key players in the cloud orchestration market are IBM Corporation (Armonk, New York, U.S.); HP Enterprise Company (Palo Alto, California, U.S.); Oracle Corporation (Redwood City, California, U.S.); Cisco Systems, Inc. (San Jose, California, U.S.); Amazon Web Services (Seattle, Washington, U.S.);  VMware Inc. (Palo Alto, California, U.S.); Computer Sciences Corporation (Tysons, Virginia, U.S.); Red Hat, Inc. (Raleigh, North Carolina, U.S.); ServiceNow, Inc. (Santa Clara, California, U.S.); and BMC Software (Houston, Texas, U.S.). These players have adopted various strategies such as partnerships, agreements, mergers & acquisitions, and new product developments to achieve growth in the global cloud orchestration market.

Hewlett Packard Enterprise (HPE) is an eminent player in the cloud orchestration market. Its focus has been on enhancing its cloud orchestration product portfolio, which helps it generate higher revenues from various industry verticals and stay updated with the changing market requirements. The company provides flexible, low-cost, scalable, and easy-to-use cloud orchestration services. HPE offers orchestration products for cloud service automation, reporting and analytics, and others. In June 2016, HPE launched OneView 3.0, which accelerated IT operations for managing servers, storage, and network resources. This product will allow end-users to automate resource provisioning, configuring, and monitoring with the unified API. In November 2014, HPE announced its partnership with Wind River to develop solutions with HP Helion OpenStack technology. HP Helion OpenStack is offered with integrated Wind River products and technologies. The benefits offered by these integrated solutions to the customers consist of improved performance, reliability, scheduling, and orchestration of workloads.

Cisco Systems, Inc. is another top market player catering to the cloud orchestration market. Cisco’s business strategy mix includes partnerships, collaborations, acquisitions, and new product launches. The company enjoys a leading position in the enterprise cloud segment. It launched numerous cloud orchestration products in order to sustain in the highly competitive cloud orchestration market. Cisco intelligent automation for cloud, cisco process orchestrator, and management and orchestration are some of the important products of the company that satisfy the business requirement of cloud orchestration. Cisco intelligent automation for cloud offers benefits such as high availability, durability, and scalability, while cisco process orchestrator provides cloud orchestration for enterprises with features including resource management and reduced cost. In March 2016, Cisco introduced Network Digital Architecture for its customers to innovate, reduce cost, lower risk, and reduce complexity associated with orchestration and automation.

Related Reports:

Cloud Orchestration Market by Service Type (Cloud Service Automation, Reporting & Analytics, Training, Consulting & Integration, and Support & Maintenance), Application, Deployment Model, Organization Size, Vertical, & Region - Global Forecast to 2021

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