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3. Kaltura (US) and Brightcove (US) are Leading Players in the Cloud TV Market

The Cloud TV market size is expected to grow from USD 1.2 billion in 2020 to USD 4.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period. The cloud TV platform is used to deliver audio, video, rich media, and other media content over the internet. Cloud TV is delivered over end users’ handheld devices, such as smartphones, tablets, and connected TVs, through a wireless connection over the internet. It offers features such as live TV, video-on- demand, and web surfing.

The cloud TV market comprises major vendors, such as the study includes an in-depth competitive analysis of these key players in the cloud TV market with their company profiles, recent developments, and key market strategies. The players in this market have embraced different strategies to expand their global presence and increase their market shares. New product launches and enhancements; and partnerships, acquisitions, and collaborations, have been the most dominating strategies adopted by the major players from 2017 to 2020, which helped these organizations strengthen their offerings and broaden their customer base.

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Kaltura (US) is among the leaders in the cloud TV market with a prominent geographic presence. It has adopted various organic and inorganic growth strategies and continues to enhance its expertise in cloud TV through technology acquisitions, collaborations, and new product developments and product enhancements. For instance, In November 2020, CommScope and Kaltura partnered to deliver cloud TV offerings to communication service providers and media companies worldwide. The integrated solutions would leverage the power of AWS to provide a streamlined cloud platform, from planning to delivery, deployment, and implementation, and ongoing growth for customers launching large-scale cloud TV services. AWS enables video providers to enhance operational flexibility and resilience, and take advantage of optimized resources and cost structures.

Brightcove (US) has a strong foothold in the cloud TV market. The company offers cloud TV solutions to cater to the needs of the rapidly changing business environment. In April 2019, Brightcove acquired the online video platform business of Ooyala, a provider of the cloud video technology, for USD 15 million in cash and stock. The strategic acquisition strengthens Brightcove’s position as a market leader in the online video industry. With this acquisition, Ooyala’s OVP customers joined the list of companies working with Brightcove.

CSG Systems International (US) is also a huge player in cloud TV market. The company has improved its solutions periodically with new features that address the modern needs of the cloud TV market. CSG Systems International caters to many customers. For instance, In July 2020, CSG Systems International and Bell Canada, Canada’s largest communication company that provides advanced wireless, Internet, TV, and business services, announced a seven-year extension to their long-standing partnership. CSG Systems International would continue to support the residential customer service and billing for Bell Canada’s Fibe and Alt TV services. Bell Canada’s Fibe TV is an IP-based television service. It enables users to stream live TV on the screen of their choice. The company focuses on innovations and product developments to deliver differentiated products in the highly competitive cloud TV market.

Related Reports:

Cloud TV Market by Deployment Type (Public Cloud and Private Cloud), Device Type (STBs, and Mobile Phones and Connected TVs), Organization Size, Vertical (Telecom Companies, and Media Organizations and Broadcasters), and Region - Global Forecast to 2026

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