The global market for coated paper is projected to reach USD 7.18 Billion by 2021, at a CAGR of 3.2% from 2016 to 2021. The growing demand for coated paper for major applications such as printing and packaging in emerging economies is driving the coated paper market.
Expansions was the key strategy adopted by industry players to boost their growth in the global coated paper market. This strategy accounted for a share of 35% of the total growth strategies adopted by market players to expand operations between 2011 and 2016. Besides expansions, companies are investing in new product development. The strategy of new product development accounted for a share of 27% of all the total growth strategies adopted by the market players between 2011 and 2016. Companies also focused on strategies of acquisitions & mergers, and joint venture & partnership and these strategies accounted for a combined share of 19% of the total growth strategies adopted by the market players between 2011 and 2016. The Asia-Pacific region witnessed most number of strategic initiatives from 2010 to 2016. The strategy of new product development was the most preferred strategy. Companies such as Oji Holdings Corporation (Japan), Nippon Paper Industries Co., Ltd. (Japan), Stora Enso Oyj (Finland), and UPM (Finland) launched several new products and adopted the strategy of acquisitions to increase their production capacity in coated paper.
Major manufacturers such as Oji Holdings Corporation (Japan), Nippon Paper Industries Co., Ltd. (Japan), Stora Enso Oyj (Finland), Sappi limited (South Africa), Asia Pulp & Paper (Indonesia), UPM (Finland), Verso Corporation (U.S.), Resolute Forest Products (Canada), Packaging Corporation of America (U.S.), and Dunn Paper Company (U.S.) are profiled in this report. These companies have adopted both, organic and inorganic growth strategies to grow in the market. UPM (Finland) and Nippon Paper Industries Co., Ltd. (Japan) are among the major players in the global coated paper market.
UPM (Finland) is the most active player in the coated paper market. The company accounted for the largest share of all the developmental activities undertaken in the coated paper market. As part of its strategy, the company focuses on expanding its coated paper business through expansions, and acquisitions & mergers.
In August 2016, UPM Raflatac developed its asset platform in Wroclaw, Poland to fulfill the label stock demand in Europe. The company introduced a new coating line together with associated reel handling and slitting capability adding to the company’s aim to meet the growing demand for self-adhesive labelling from Europe. The new line is expected to commence production in 2018. This development will fulfill the growing consumer demand for coated paper in the region.
In November 2012, UPM Raflatac invested in a new hot melt adhesive mixing and coating technology at its label stock plant in Changshu, China. This development is estimated to fulfill the growing demand for coated paper in packaging and labelling applications in the Asia-Pacific region.
Another company that has established a strong foothold in the global coated paper market is Nippon Paper Industries Co., Ltd. (Japan). The company is focused on new product development, which will enable the company to strengthen its position in the coated paper market. In October 2015, Nippon Paper Industries Co., Ltd. (Japan) developed a new U-LITE Dry from U-LITE, which is a leading product in the company's coated paper variety. Oil components of inks will penetrate the paper better as it uses finer particles than those used in conventional paper coating materials.
Coated Paper Market by Coating Material (GCC, PCC, Kaolin Clay, SB Latex, Starch, Talc, Wax), Type (Coated Fine, Standard Coated Fine, Coated Groundwood, Low Coat Weight), Application (Packaging, Printing, Labels) - Global Forecast to 2021
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