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3. New contracts comprise key strategy adopted by industry players to achieve growth in the airport full body scanner market.

The airport full body scanner market is consolidated, as there are a few major manufacturers globally. The report profiles key players in the airport full body scanner (AFBS) market, such as Smith Group Plc (U.K.), L-3 Communications Holdings, Inc. (U.S.), Rapiscan System Ltd. (U.S.), among others. These companies account for a major share of the AFBS market and have manufacturing facilities across key regions, such as North America and Europe, with a strong distribution network. These companies adopted growth strategies such as new contracts, certifications which are some key strategies adopted by the major players. New product launches, and new product development are the least followed strategies by the major players in the market.

Companies have adopted the strategy of new contracts to maintain their market share. Smith Group Plc, L-3 Communications Holdings, Inc. are major players who have adopted the new contract strategy. The new contracts help these companies to maintain market share, by engaging in long term contracts with the clients.

Smith Group Plc (U.K.) is one of the key players in the AFBS market. In March 2015, Smith Group Plc signed a contract with Abu Dhabi international airport new terminal to supply comprehensive range of advanced detection equipment. The contract will open opportunities for the company to sell its product for other terminals of the airport. Also, the contract will prove as a stepping stone to market its product in the entire Middle East region.

In June 2014, L-3 Communications Holdings, Inc. received certification from the European Civil Aviation Conference (ECAC) Common Evaluation Process (CEP) of safety equipment. The certification will be helpful for the company in enhancing its sales and in increasing the acceptability of the product across various European countries.

Entering into new contract is the key strategy adopted by industry players to foster growth in the airport full body scanner market. This strategy is most common of all the growth strategies adopted by the key market players. Rising security concerns are driving the demand for airport full body scanners in North America, Europe, and emerging countries in the APAC region. Apart from the contracts, acquiring new certification for their product from various regulatory bodies is helping in improving acceptability of products, and therefore, it is the second largest strategy followed by the major industry players.

Related Reports:

Airport Full Body Scanner Market by Technology (Millimeter Wave Scanner (Active Scanner, Passive Scanner) & Backscatter X-Ray), Airport Class (Class A, Class B, Class C) and Region - Global Forecast to 2021

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