Adobe's collaboration with Nimble Collective expected to be beneficial for the global Computational Creativity Market
MarketsandMarkets expects the global computational creativity market to grow from USD 204 million in 2018 to USD 685 million by 2023, at a Compound Annual Growth Rate (CAGR) of 27.4% during forecast period. Automation of creative tasks for creating things and adaptation of computational creativity to improve creative processes are expected to drive the computational creativity market.
Computational creativity solutions make use of AI technologies and aim to model and replicate human level creativity to produce novel output majorly in the field of art and literature. The computational creativity solutions act as a creative associate and assist humans to boost their creativity and generate new ideas. The computational creativity solutions considered in this study include the ones which can either replicate an existing creative technique and produce a different version of it in the form of a solution, or it can combine two or more existing creative techniques and then produce an innovative solution out of it.
Computational creativity refers to the use of computer systems to assist humans in the generation of creative ideas. Computational creativity is a growing area in the artificial intelligence (AI) field that studies how computers can be used to perform creative tasks, such as music composition, story generation, painting pictures, decision-making, and visual arts.
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Major vendors of computational creativity include IBM (US), Google (US), Microsoft (US), Adobe (US), AWS (US), Autodesk (US), Jukedeck (UK), Humtap (US), Amper Music (US), Automated Creative (UK), ScriptBook (Belgium), B12 (US), The Grid (US), Canva (Australia), Hello Games (UK), Aiva (Luxembourg), Object AI (Hong Kong), Firedrop (UK), OBVIOUS (France), Prisma Labs (US), Cyanapse (UK), Lumen5 (Canada), Skylum (UK), Logojoy (Canada), and Runway (US).
Adobe is a global provider of diversified software. In October 2018, Adobe unveiled updates to its Creative Cloud applications at Creativity Conference Adobe MAX. The updates include Lightroom CC, Photoshop CC, Premiere Pro CC, InDesign CC, Illustrator CC, and Adobe XD. In addition to that, the company launched Adobe Premiere Rush CC, a video editing app for social media creators. The app eases the video creation process, along with helping to share the same on social media platforms, such as Instagram and YouTube. In August 2018, Adobe collaborated with Nimble Collective, a provider of cloud-based animation platform. With the collaboration, Nimble Collective aims to integrate Adobe Creative Cloud into its Virtual Studio Platform. The integration would help the Virtual Studio Platform users achieve efficient work environment for all the steps of animation production.
Related Reports:
Computational Creativity Market by Component (Solutions and Services), Technology, Application (Marketing & Web Designing, Product Designing, Music Composition, Photography & Videography, Automated Story Generation), and Region - Global Forecast to 2023
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