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The connected toys market size is projected to grow from USD 9.3 billion in 2023 to USD 24.1 billion by 2028, at a CAGR of 20.7% during the forecast period. The increasing prevalence of two working parents’ households has increased the demand for connected toys with monitoring and tracking capabilities. This shift in family dynamics has contributed to the growing popularity and adoption of connected toys.

Top Connected Toys Companies include

• Mattel (US)
• Hasbro (US)
• LEGO (Denmark)
• Sony (Japan)
• VTech (Hong Kong) and many more....

Traditional toy companies are getting a tech makeover! Established giants like Mattel and Hasbro are joining forces with innovative players like Wonder Workshop and Sphero to create the hottest connected toys. These high-tech toys infuse physical play with interactive features and apps, offering a fun and engaging way for kids to learn and explore in the digital age.

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Mattel (US)

Mattel is a major toy firm that designs, manufactures, and markets toys worldwide. The company aims to create innovative products and experiences that inspire, entertain, and develop children through play. It engages customers through its portfolio of iconic franchises, which include Barbie Signature, Hot Wheels Collectors, WWE, Jurassic World, Karma’s World, Fisher-Price, American Girl, UNO, Little People, Star Wars, and more. Mattel also offers film and television content, operates across 40 locations, and delivers its products in more than 150 countries in collaboration with the world's leading retail and technology companies, such as Walmart, Target, and Amazon.

Hasbro (US)

Hasbro is a global play and entertainment company committed to creating the world’s best play experiences. The company uses its brand blueprint to focus on reinforcing storylines associated with several outlets, including television, motion pictures, and digital brands. It offers a variety of ways for audiences to experience its iconic brands, including NERF, My Little Pony, Transformers, Play-Doh, Monopoly, and Baby Alive, as well as premier partner brands. The company’s Hasbro Studios and Allspark Pictures, its film label, create entertainment brand-driven storytelling across various mediums, including televisions and films. Hasbro continues to focus on innovation and developing its world-class brand portfolio. Hasbro Studios continues to drive entertainment, and brand-driven storytelling for Hasbro across televisions, films, commercial productions, and short-form content. It develops, produces, and distributes TV shows to leading networks in more than 35 countries, globally.

LEGO (Denmark)

LEGO, headquartered in Billund, Denmark, is renowned globally for its iconic plastic construction toys. Founded in 1932, LEGO has expanded from simple building blocks to intricate sets catering to various themes and age groups. The company emphasizes creativity, imagination, and learning through play, with products that include LEGO bricks, sets based on popular franchises like Star Wars and Marvel, and educational products like LEGO Education. LEGO has also ventured into digital games, movies, and theme parks, maintaining its commitment to quality, innovation, and sustainability in toy manufacturing.

Sony (Japan)

Sony Corporation, based in Tokyo, Japan, is a multinational conglomerate known for its extensive range of consumer electronics, gaming, entertainment, and financial services. Founded in 1946, Sony has grown into one of the world's largest technology companies, with products including PlayStation gaming consoles, BRAVIA TVs, Xperia smartphones, cameras, audio equipment, and professional solutions. Sony is also a major player in the entertainment industry with Sony Pictures and Sony Music, producing films, TV shows, and music albums. The company is known for innovation, quality, and pushing the boundaries of technology in entertainment and electronics.

VTech (Hong Kong)

VTech Holdings Limited, headquartered in Hong Kong, is a global supplier of electronic learning products and telecommunication devices. Established in 1976, VTech specializes in educational toys, interactive electronic toys, cordless phones, and other telecommunications products. The company's offerings include the VTech and LeapFrog brands, which focus on early childhood education through engaging and interactive technologies. VTech is committed to innovation in learning toys and communication solutions, serving families, schools, and businesses worldwide with products that promote learning, creativity, and communication skills in children and adults alike.

Related Reports:

Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028