Consumer IAM Market

SAP (Germany) and Janrain (US) are the Leading Players in the Consumer IAM Market

Consumer Identity and Access Management (IAM) refers to the set of consumer identity management solutions deployed by organizations to safeguard and manage consumer identities. Consumer identities is expected to show a growing trend, as they help avoid compliance breaches and identity frauds. MarketsandMarkets forecasts that the consumer IAM market size is expected to grow from USD 16.00 billion in 2018 to USD 37.79 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.8% during the forecast period.

Major vendors that offer consumer IAM solutions across the globe are IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Okta (US), CA Technologies (US), Janrain (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), iWelcome (Netherlands), GlobalSign (UK), Trusona (US), SecureAuth (US), WidasConcepts (Germany), Acuant (US), EmpowerID (US), Onegini (Netherlands), Pirean (UK), Auth0 (US), Avatier (US), Ergon (Switzerland), ManageEngine (US), Simeio Solutions (US), and Ubisecure (Finland). These players have adopted various strategies, such as partnerships, agreements, mergers and acquisitions, and new product developments, to achieve the growth in the global consumer IAM market. The consumer IAM market witnessed a lot of partnerships, agreements, and collaborations by the key players in 2018. In June 2018, Ping Identity partnered with SailPoint, a leading enterprise identity governance provider, to offer simplified identity access and governance for complex enterprise environments. In the same month, ForgeRock partnered with Deloitte to help global organizations secure, connect, and manage the digital identities of people, devices, and things. Furthermore, in January 2018, Ping Identity partnered with KPMG to deliver flexible, large-scale consumer IAM solutions for supporting the digital transformation initiatives of enterprises.

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SAP is among the leading players in the consumer IAM market. The fundamental objective of the company is to meet its clients’ requirements and provide new advancements in the consumer IAM market. The company caters to its clients across industry verticals, including government, Banking, Financial Services and Insurance (BFSI), retail and eCommerce, education, manufacturing, media and entertainment, publishing, and travel and leisure. SAP has its customer base across North America, Europe, and Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The company follows both organic and inorganic growth strategies for business expansions. For instance, in February 2018, SAP launched SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile to support organizations that collect the customer data in compliance with the European Union General Data Protection Regulation (EU GDPR) while delivering a personalized experience. Earlier in September 2017, the company acquired Gigya, a leading consumer IAM solutions provider. The acquisition strengthened SAP’s capability of delivering an omnichannel customer experience.

Janrain is another innovative provider of consumer IAM solutions and services to Small and Medium-sized Enterprises (SMEs) and large enterprises across the globe. The company is one of the leading providers of consumer IAM solutions, including consumer engagement, personalization, customer data management, access management, and customer care. It offers the Janrain Identity Cloud platform, which assists organizations’ customers in moving seamlessly and securely between web and mobile devices and channels. The platform provides real-time identity management, end-to-end security, and activation capabilities to offer a seamless and safe customer experience while delivering deep customer insights. Janrain’s long-term strategy is to embed advancements to its consumer IAM solutions and enhance its capabilities through new product launches. For instance, in March 2018, Janrain enhanced the Janrain Identity Cloud platform with the customer insights capability for providing enhanced reporting, analytics, and visualization tools to clients. In December 2017, Janrain announced the launch of the Janrain Identity Cloud platform, which can be readily integrated with IBM QRadar, a major SIEM platform, to deliver early detection and response capabilities for a broad range of suspicious activities and possible security threats for Security Operations Center (SOC) analysts. These developments have enhanced the company’s capabilities, as well as assisted it to gain a significant market share in the global consumer IAM market.

Related Reports:

Consumer IAM Market by Solution (Directory Service, Identity Proofing, Identity Authentication, SSO, and Data Governance), Service, Authentication Type, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

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