Consumer IAM Market

IBM (US) and Salesforce (US) are Leading Players in the Consumer IAM Market

The Consumer identity and access management market is projected to grow from USD 7.6 billion in 2020 to USD 15.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.1% during the forecast period. The increasing venture capital funding and growing investments in consumer identity and access management technology to drive the market growth.

Major vendors covered in the market report include IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Broadcom (US), Okta (US), Akamai Technologies (Canada), Ping Identity (US), ForgeRock (US), LoginRadius(US).

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These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their presence in the consumer identity and access management market. Partnerships, agreements and collaborations, and new product launches have been the most adopted strategies by the major players from 2017 to 2020 to innovate their offerings and broaden their customer base.

IBM (US) is a prominent provider of consumer identity and access management solutions. The company provides a large number of authentication options and are equipped with multiprotocol federation capabilities. It also offers robust user authentication, which helps protect user identities from web security threats. In October 2019, IBM launched VeridiumID Passwordless Biometric Authentication, VeridiumID supports native iPhone and Android biometrics like Touch ID and third-party biometrics. IBM caters its solutions to various industries, including IT, healthcare, life sciences, government, telecom, automobile, manufacturing, Fast-Moving Consumer Goods (FMCG), chemicals and petroleum, electronics, energy and power, media and entertainment, mining, retail, BFSI, travel and transportation, and education. The company has a global presence across North America, Europe, Asia Pacific (APAC), MEA and Latin America.

Salesforce (US) is another top player in the consumer identity and access management market. The company provides Salesforce Identity, a cloud-based consumer IAM solution that connects users with external applications and services while providing administrative tools for monitoring, maintaining, and reporting user apps and user authorization. In May 2020, Salesforce partnered with Workday, and now businesses are able to synchronize critical worker data to foster collaboration, drive smart decisions quickly, and communicate to their workers more effectively. The company provides its platform and services to SMEs and large enterprises across different industries, including BFSI, IT and telecom, and government.

Related Reports:

Consumer IAM Market by Component (Solutions and services), Solution (Identity Governance, Identity Authentication and Verification), Service, Authentication Type, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2025

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Report Code
TC 5165
RI Published ON
8/4/2020
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