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Market Leader - Content Recommendation Engine Market


The content recommendation engine market is estimated to be USD 1.16 Billion in 2017 and is projected to reach USD 4.95 Billion by 2022, at a CAGR of 33.7% during the forecast period. Some of the major factors driving the content recommendation engine market include increasing focus on enhancing customer experience, rapid digitalization, and need for analyzing large volumes of customer data

Technology giants such as IBM (US), Amazon Web Services (US), Taboola (US), Outbrain (US), Cxense (Norway), Revcontent (US), and others offer content recommendation engine for different industries. These players have adopted various growth strategies, such as expansions, contracts, mergers & acquisitions, partnerships, and new product launches. Agreements, collaborations, and partnerships account for more than half of the market share of the total growth strategies adopted by the major market players. 

Taboola builds advanced discovery platform, which delivers personalized recommendations to more than one billion clients. Taboola (US) offers solutions, such as content discovery platform and Taboola feed. Both the products help organizations to focus on user searching pattern based on predictive algorithms and suggest product recommendation. Taboola focuses on inorganic strategies, such as partnerships, alliances, and acquisitions to grow in the content recommendation engine market. For example, in January 2018, Taboola partnered with Trusted Media brands (US) to introduce the Taboola feed solution into the US and Canada. This partnership enabled both the companies to generate engagement and revenue through its websites in the US and Canada.  In October 2017, Taboola partnered with Reddit (US) to offer deeper insights into trending content.

Outbrain focuses on inorganic strategies such as partnerships and acquisitions to grow in the content recommendation engine market. For example, in July 2017, Outbrain acquired Zementa (Slovenia), an advertising-technology company, to position itself as a leader in the programmatic native ecosystem. Outbrain offers solutions for the content recommendation engine market under the platform category, which comprises Content Discovery Platform, Outbrain Amplify, and Native Advertising Solution. In September 2016, Outbrain entered into a partnership with the ABS-CBN News. This partnership allows ABS-CBN to leverage the Outbrain Engage platform.

Related Reports:

Content Recommendation Engine Market by Component (Solution, Service), Filtering Approach, Organization Size, Vertical (E-commerce, Media, Entertainment & Gaming, Retail & Consumer Goods, Hospitality), and Region - Global Forecast to 2022

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