The contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023.
Contextual advertising is an automated process where a promotional message is matched to relevant digital content. The algorithms underpinning contextual advertising select the advertisements based on keywords and other metadata included in the content.
The market for activity-based advertising is estimated to grow at a high CAGR between 2018 and 2023. The demand for display advertising is increasing as it is the era of social media, and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or previously accessed browsing information.
The contextual advertising market for mobile devices is expected to grow at a high CAGR during the forecast period. Mobile devices are likely to dominate the contextual advertising market throughout the forecast period as mobile advertising has become one of the major frontiers through which customers can be attracted to any specific brand, product, or service. In addition, advertisers can target individuals depending on their interests and browsing history and customize their advertisements accordingly.
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Among all industries, the market for the consumer goods, retail, and restaurants industry is expected to witness the highest growth during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market.
The contextual advertising market in APAC is expected to grow at a high CAGR during the forecast period. The growth of this market can be attributed to the presence of countries such as China, Japan, and India in the region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers. This is encouraging marketers to invest in contextual advertising to promote their bands and create brand value.
Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2023
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